scholarly journals Attitudes and young consumers’ organic food purchasing intentions

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nguyen Kim Nam ◽  
Nguyen Thi Hang Nga
Keyword(s):  
Food Consumption ◽  
Environmental Concern ◽  
Environmental Behavior ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Food Purchasing ◽  
Young Consumers ◽  
Organic Food Consumption ◽  
The Impact

The purpose of this study is to examine the impact of attitudes on young consumers’ organic food purchasing intentions. The attitude factor in this regard is attitudes towards environment in general and towards organic food consumption behaviors in particular. The results of structural equation modeling (SEM) analysis showed that environmental attitude and environmental concern have a direct impact on organic food purchasing intentions and an indirect impact through attitudes towards organic food. In addition, perceived effectiveness of environmental behavior is also an explanatory factor of consumption intentions of organic food by young consumers. The findings suggest that managers and administrators should concentrate not only on consumers’ attitudes toward organic food but also on environmental attitudes, environmental concern, perceived effectiveness of environmental behavior in order to promote organic food consumption by young consumers.

Propensity to Purchase Organic Food

2022 ◽  
pp. 164-178
Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Healthy Lifestyles ◽  
Social Emotional ◽  
Organic Foods ◽  
Consumption Values ◽  
Consumer Values ◽  
Organic Food Consumption ◽  
The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers

2001 ◽  
Vol 18 (5) ◽  
pp. 392-409 ◽  
Author(s):  
Lisa Squires ◽  
Biljana Juric ◽  
T. Bettina Cornwell
Keyword(s):  
New Zealand ◽  
Cultural Study ◽  
Food Consumption ◽  
Food Industry ◽  
Environmental Concern ◽  
Organic Food ◽  
Cross Cultural ◽  
Market Development ◽  
Cross Cultural Study ◽  
Organic Food Consumption

This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic industry) and New Zealand (novice organic food industry) are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development.

Feeling guilty and willingness to buy organic food: the moderating role of motherhood

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Faruk Anıl Konuk
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Environmental Concern ◽  
Safety Concern ◽  
Organic Food ◽  
Equation Modeling ◽  
Content Type ◽  
Willingness To Buy ◽  
The Impact

PurposeThe main purpose of the study is to examine the moderating influence of motherhood on the linkage between feeling guilty and willingness to buy organic food.Design/methodology/approachThe data were collected using a questionnaire from female consumers and analyzed with structural equation modeling.FindingsThe structural equation model results revealed that food safety concern and environmental concern influence feeling guilty about buying conventional food products. The empirical findings also supported the positive effect of feeling guilty on willingness to buy organic food. Additionally, for mother consumers, the impact of food safety concern and environmental concern on feeling guilty was greater than non-mother consumers. Similarly, moderator analyses revealed that the influence of feeling guilty on willingness to buy organic food is significantly higher for mothers.Originality/valueReferring to the attitude-behavior-context (ABC) theory, the current research aimed at filling the knowledge void by examining how motherhood moderates the relationship between feeling guilty and willingness to buy organic food. Hence, understanding the moderation role of motherhood provides newer insights into consumer behavior and marketing literature. The results of the research can help both organic food producers and retailers to develop successful marketing strategies.

scholarly journals The Potential Influence of Organic Food Consumption and Intention-Behavior Gap on Consumers’ Subjective Wellbeing

Foods ◽  
2020 ◽  
Vol 9 (5) ◽  
pp. 650 ◽  
Author(s):  
Diana Ismael ◽  
Angelika Ploeger
Keyword(s):  
Food Consumption ◽  
Subjective Wellbeing ◽  
Negative Impact ◽  
Positive Impact ◽  
Organic Food ◽  
Food Samples ◽  
Physical Conditions ◽  
Research Findings ◽  
Organic Food Consumption ◽  
The Impact

This paper applied a self-administered survey to investigate the impact of organic food behavior and the intention-behavior gap in organic food consumption (OIBG) on consumers’ subjective wellbeing including physical, emotional, social and intellectual dimensions. The survey was carried out with 385 consumers. Furthermore, the study conducted a food test to explore the different impacts of organic and conventional food samples on the mental and physical conditions of consumers’ wellbeing applying a psychological questionnaire. The food test took place in a sensory lab with a panel of 63 untrained German consumers. The research findings demonstrated a positive impact of the organic food consumption on consumers’ subjective wellbeing, while no negative impact of OIBG has been perceived. Moreover, during the food test, consumers distinguished no differences between the impact of organic and conventional stimuli on their mental and physical status. Understanding how consumers perceive the impact of organic food consumption on their wellbeing is one important aspect. However, in the interest of narrowing the OIBG, it is more important to understand how consumers perceive the impact of this gap on their daily-life wellbeing.

scholarly journals Organic food consumption in China: the moderating role of inertia

2018 ◽  
Vol 169 ◽  
pp. 01019
Author(s):  
Tsai-Fa Yen
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Statistical Significance ◽  
Organic Food ◽  
Taiwan Strait ◽  
Equation Modeling ◽  
Organic Food Consumption ◽  
Moderating Role

Despite the progressive development of the organic food sector across Taiwan Strait, little is known about how consumers’ self congruity will influence organic food decision through various degrees of attitude and whether or not consumers with various degrees of inertia will vary in their intention to buy organic foods. The current study aims to examine the effect of consumption self congruity on behavioral intention related to organic food consumption under the mediating role of attitude as well as the moderating role of inertia. Research data were collected from organic food consumers across Taiwan Strait via a questionnaire survey, eventually obtaining 500 valid questionnaires for analysis. This study tested the overall model fit and hypotheses through structural equation modeling method (SEM). The results show that consumer attitude significantly mediates the effects of self congruity on organic food purchase intention. Moreover, the moderating effect of inertia is statistical significance, indicating that the relationship between attitude and purchase intention becomes weaker in the condition of consumers with higher degree of inertia. Several implications and suggestions are also discussed for organic food providers and marketers.

The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption

2018 ◽  
Vol 120 (10) ◽  
pp. 2411-2424 ◽  
Author(s):  
Ursa Golob ◽  
Mateja Kos Koklic ◽  
Klement Podnar ◽  
Vesna Zabkar
Keyword(s):  
Social Norms ◽  
Food Consumption ◽  
Structural Equation ◽  
Online Survey ◽  
Organic Food ◽  
Environmentally Conscious ◽  
Content Type ◽  
Organic Food Consumption ◽  
The Impact

Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors used to promote organic food consumption. The purpose of this paper is to assess the impact of environmentally conscious purchase behaviour (ECPB) and green scepticism on organic food consumption. Moreover, the paper examines the indirect impact of attitudinal and contextual forces on organic food consumption (through ECPB). Design/methodology/approach The paper develops a conceptual model of organic food consumption. Data were collected through an online survey on a sample of 462 consumers in Slovenia. Structural equation modelling was used to test the hypothesised relationships. Findings The findings indicate that ECPB positively and green scepticism negatively affects organic food consumption. In addition, ECPB is positively influenced by personal and social norms, perceived availability and consumer sustainability orientation. Interestingly, the social norms exert the strongest indirect effect on organic food consumption. Research limitations/implications This study informs organic food producers and policy makers about the relative importance of ECPB and scepticism for increasing organic food consumption. It also highlights the role of general attitudinal and contextual factors for ECPB and organic food consumption. Originality/value The proposed model enables a better understanding of the relevance of ECPB, its antecedents and green scepticism as (direct or indirect) determinants of organic food consumption.

scholarly journals Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling

Foods ◽  
2020 ◽  
Vol 9 (4) ◽  
pp. 458 ◽  
Author(s):  
Felix Katt ◽  
Oliver Meixner
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Organic Food ◽  
Negative Relationship ◽  
Equation Modeling ◽  
Price Consciousness ◽  
Health Consciousness ◽  
Hedonic Shopping ◽  
The Impact

In recent years, discount grocery retailers have expanded their global reach and added to their traditional no-frills offerings to also cater to hedonic consumer needs. In addition to a larger product assortment and a more pleasant shopping experience, they now sell organic food, which commands a price premium compared to non-organic alternatives. To understand organic food in a discount setting, this study sets out to examine the factors that influence discount grocery shoppers’ purchase intention for organic food. To study this relationship, this paper tests several factors in a structural equation model, finding a positive relationship between hedonic shopping values, environmental concern, as well as health consciousness and the purchase intention for organic food. In our model, based on a US consumer survey (n = 394), price consciousness exhibited a direct and negative relationship with the purchase intention for organic food. Furthermore, this study found that that the impact of environmental concern, health consciousness, and hedonic shopping value is greater on the purchase intention of organic food than that of price consciousness, even in this discount setting. This study concludes by discussing these results and attempting to outline potential areas for future research, as well as managerial implications.

scholarly journals When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

2018 ◽  
Vol 21 (s1) ◽  
pp. 1-14 ◽  
Author(s):  
Merima Činjarević ◽  
Emir Agić ◽  
Almir Peštek
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Subjective Norms ◽  
Consumer Attitude ◽  
Product Knowledge ◽  
Personal Norms ◽  
Organic Food Consumption ◽  
The Impact ◽  
Moderating Role

Abstract Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors influencing consumer’s intention to purchase organic food. The purpose of this study is to asses the impact of subjective and personal norms on consumer attitude toward buying organic food. Moreover, this study aims to explore the moderating role of contextual factors - product knowledge and consumer scepticism on the norms- attitude link. Data were collected through an online survey on a sample of 212 organic food buyers in Bosnia and Herzegovina. Moderated regression analysis was used to test the hypothesized relations between the constructs of interest. Findings indicate the subjective and personal norms are positively and significantly related to consumer attitude toward organic food purchases. Also, our findings revealed that product knowledge strengthens the subjective norms-attitude relationship, while consumer scepticism toward organic food claims weakens the subjective norms-attitude link. This study informs producers, marketers, and policy-makers about the relative importance of norms, scepticism, and knowledge in the context of organic food consumption.

scholarly journals IMPACT OF LOTTERY INCENTIVE ON RESPONSE RATE AND DATA QUALITY: EVIDENCE FROM ORGANIC FOOD CONSUMPTION SURVEY OF CONVENTIONAL SHOPPERS

2021 ◽  
Vol 2 (2) ◽  
pp. 68-74
Author(s):  
Shahidul Islam
Keyword(s):  
Data Quality ◽  
Food Consumption ◽  
Response Rate ◽  
Organic Food ◽  
Grocery Stores ◽  
Increase Response Rate ◽  
Quality Of Data ◽  
Organic Food Consumption ◽  
The Impact

Incentives of different forms and at different stages are used for motivating people to participate in human subject research. Although it is widely accepted that incentives, in general, play a positive role in increasing participation rate and are widely used, there are exceptions that they may not increase response rate and may even contaminate the quality of data resulting in poor research findings. This study examines the impact of pre- and post-disclosed committed lottery incentives on response rate and data quality in a face-to-face survey of conventional consumers for organic food consumption. A survey was conducted at the premises of four conventional grocery stores in Edmonton, Alberta, Canada. Half of the randomly approached and agreed upon respondents were disclosed the lottery incentives at the beginning, and the rest half were told at the end. Data quality was measured using three indicators – edit occurrences, imputation occurrences, and proportion of incomplete answers. Our study finds little difference in response rate between pre- and post-disclosed committed lottery payments. However, the useability of incomplete questionnaires among post-disclosed lottery was significantly higher than those of pre-disclosed. Our study also shows that people with likings of organic food and buying organic food more frequently are likely to offer a better quality of information.

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