Employee Performance in the Fast Food Industry

2022 ◽  
pp. 387-400
Author(s):  
Muhammad Imran ◽  
Hammad Wajid
Keyword(s):  
Fast Food ◽  
High Performance ◽  
Food Industry ◽  
Online Survey ◽  
Employee Performance ◽  
Mediating Effect ◽  
Survey Method ◽  
Fast Food Industry ◽  
Moderating Role

The main purpose of this research is to find the relationship of role overload (RO), love of money (LOM), empowerment (EMP), and work engagement (WE) on employee performance (EP) in the fast food industry and also to find the mediating effect of happiness (HAP) between RO, LOM, EMP, and WE on employee performance and moderating role of the spirit of work (SOW) on happiness and employee performance (EP). The data was gathered using the online survey method through questionnaires from the employees of fast food restaurants of South Punjab, Pakistan. The sample size was 297. The smartPLS 3 was used to analyze the data. The result findings show that LOM, WE, and HAP have an influence on EP while RO and EMP have no influence on EP. There was a mediating effect of HAP between EMP and EP whereas there was no mediating influence of HAP between RO, LOM, WE, and EP. No moderating role of SOW between HAP and EP was found. This study findings are very useful for manager/owner of the restaurant the increase their employee performance, which leads to firm high performance.

scholarly journals EFFECTS OF FOOD QUALITY, SERVICE QUALITY, PRICE, ENVIRONMENT, AND LOCATION TOWARDS CUSTOMER LOYALTY OF INDONESIA’S LOCAL FAST FOOD INDUSTRY

2019 ◽  
Vol 14 (3) ◽  
pp. 119
Author(s):  
Indryati Sunaryo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Customer Loyalty ◽  
Fast Food ◽  
Food Industry ◽  
Quality Attributes ◽  
Mediating Effect ◽  
Fast Food Industry ◽  
Related Quality

This study aims to measure and analyze the effect of several restaurant-related quality attributes toward customer loyalty with a mediating effect from customer satisfaction in the local fast-food industry in Indonesia. The nature of local fast-food industry is different compared to its global counterpart, so a new perspective has to be taken into account. Based on literature review of previous studies, the quality attributes that are selected for this study are food quality, service quality, environment, price, and location. Data in this study were collected from the responses of 461 participants and analyzed using Structural Equation Model (SEM). The SEM result shows that only price and location significantly affect customer loyalty through customer satisfaction. When customer satisfaction is removed and restaurant-related quality attributes is directly tested towards customer loyalty, only price and food quality significantly affect customer loyalty. Both with and without mediating effect from customer satisfaction, price keeps influencing customer loyalty. This result is against the majority of fast-food customer loyalty studies which usually emphasize on food or service quality as the main factor that influences customer loyalty and customer satisfaction.

Driving customer loyalty in the Malaysian fast food industry

2019 ◽  
Vol 11 (6) ◽  
pp. 1367-1387 ◽  
Author(s):  
Farzana Quoquab ◽  
Nur Zulaikha Mohamed Sadom ◽  
Jihad Mohammad
Keyword(s):  
Customer Loyalty ◽  
Fast Food ◽  
Food Industry ◽  
Service Providers ◽  
Partial Least Square ◽  
Mediating Effect ◽  
Fast Food Industry ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. More specifically, the objectives of this study are: to examine the direct and indirect effect of halal logo on customer loyalty; to examine the effect of halal logo on trust and perceived reputation; to examine the effect of halal logo and perceived reputation on customer loyalty; and to examine the mediating effect of trust and perceived reputation in the relationship between halal logo and customer loyalty among the fast food industry consumers in Malaysia. Design/methodology/approach This study used stimulus-organism-response (S-O-R) theory as the theoretical basis. The data were collected via self-administered survey questionnaire consisting 117 Muslim fast food consumers. Partial least square (SmartPLS, version 3) was used to test the study hypotheses. Findings Results of this study revealed that halal logo, directly and indirectly affect customer loyalty. Moreover, perceived reputation and trust also found to be positively related to customer loyalty. Research limitations/implications The data were collected from Malaysian Muslim consumers. Future studies can consider non-Muslim consumers to compare the loyalty pattern among Muslim and non-Muslim consumers. Practical implications The findings from this study will benefit fast food industry marketers who are targeting Muslim consumer segment and also those marketers who are operating their franchise business in Muslim majority countries. The findings suggest that halal logo helps service providers to create positive perceived reputation and to build trust among consumers, which eventually lead customer loyalty. It is expected that the findings of this study will assist the halal fast food industry marketers to better strategize their marketing efforts in retaining the Muslim customer base. Originality/value Using S-O-R theory, this study examines halal logo as the key driver of customer loyalty, which is comparatively a new link. Moreover, this study examines the mediating effects of perceived reputation and trust in the relationship between halal logo and customer loyalty, which are not tested in previous literature in the field.

scholarly journals The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level

2021 ◽  
Vol 13 (22) ◽  
pp. 12625
Author(s):  
Kum-Sik Oh ◽  
Juyeon Rachel Han ◽  
So Ra Park
Keyword(s):  
Organizational Commitment ◽  
Intrinsic Motivation ◽  
Online Survey ◽  
Mediating Effect ◽  
Analysis Tool ◽  
Job Level ◽  
Hotel Employees ◽  
The Relationship ◽  
Moderating Role

This study attempts to investigate the relationships among Korean hotel employees’ perception of Corporate Social Responsibility (CSR), their intrinsic motivations, and their organizational commitment (OC). The mediating effect of intrinsic motivation on the relationship between employees’ perception of customer- and employee-related CSR and OC is explored, and the moderating role of job level on the relationship between CSR perceptions and intrinsic motivation is tested. The data were collected via online survey, and the Hayes’ Process macro was used as an analysis tool. We found that (1) both types of CSR perceptions are important in creating intrinsic motivation and OC, (2) intrinsic motivation enhances OC, and (3) job level moderates the link between employee CSR perceptions and intrinsic motivation positively. Interestingly, we found that when customer-related CSR or employee-related CSR is high, the level of intrinsic motivation will significantly differ between managerial and non-managerial employees. This study’s results will contribute to the current literature on CSR, and will aid human resources departments that are considering CSR practices as a means to enhancing employee intrinsic motivation and OC.

scholarly journals Pengaruh Differensiasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Makanan Cepat Saji Richeese Factory Rempoa

2019 ◽  
Vol 9 (1) ◽  
pp. 76
Author(s):  
Ardha Danawira
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Fast Food ◽  
Food Industry ◽  
Sampling Method ◽  
High Mobility ◽  
Food Competition ◽  
Survey Method ◽  
Fast Food Industry ◽  
The Difference

The culinary industry is mushrooming along with the busyness of the community and its high mobility. One such industry is fast food. Competition in the fast food industry is also growing fast so differentiation is needed to win the competition. This research discusses the difference between product and service quality with the decision to buy fast food Richeeese Factory Rempoa, South Jakarta. In this study a sample of 133 fast food respondents was used in Rempoa, South Jakarta. This study uses a survey method by collecting data directly, which is derived from a questionnaire distributed to the sample. Sampling uses non-probability sampling with accidental sampling method. The results of the study prove that there is an effect of differentiation and product quality both simultaneously and partially on the decision to purchase fast food from Richeese Factory, Rempoa, South Jakarta.

scholarly journals Experiential value mediates relationship between Experiential Marketing and Customer Satisfaction

2019 ◽  
Vol 5 (2) ◽  
pp. 45 ◽  
Author(s):  
Irfan Ali Shah ◽  
Zulfiqar Ali Rajper ◽  
Ikhtiar Ali Ghumro ◽  
Saqib Wahab Mahar
Keyword(s):  
Customer Satisfaction ◽  
Fast Food ◽  
Survey Method ◽  
Sense Experience ◽  
Fast Food Industry ◽  
Experiential Marketing ◽  
Five Dimensions ◽  
Mediating Role ◽  
Experiential Value

This empirical study explores mediating role of experiential value between experiential marketing and Customer satisfaction in the context of Pakistan. The Experiential marketing is used as independent variable consist of five dimensions (Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience), Experiential value is used as mediator which is consist of four dimensions aesthetic, playfulness, service excellence, and consumer return on investment (CROI) Customer Satisfaction is used as dependent variable in this research. Fast food industry is selected for this study. Survey method is used to collect data, SPSS (18) and AMOS (18) versions are used for data analysis. Results are supporting the hypothesis that experiential value mediates relationship between experiential marketing and customer satisfaction. This particular study is among few studies which have explored the mediating role of experiential value between experiential marketing and customer satisfaction. The current study will benefit marketers in understanding the importance of customer’s experiences, experiential value that leads to Customer Satisfaction.

The Project Communication and Trust Nexus as an Antecedents of Project Success: Moderating Role of Authentic Leadership

2021 ◽  
pp. 232948842110190
Author(s):  
Haleema Majeed ◽  
Umar Nawaz Kayani ◽  
Syed Arslan Haider
Keyword(s):  
Authentic Leadership ◽  
Online Survey ◽  
Project Success ◽  
Sampling Technique ◽  
Project Managers ◽  
Survey Method ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The present study aims to investigate the impact of project communication on project success with the mediating role of trust and the moderating role of authentic leadership. The sample is drawn using a convenient sampling technique. The data is collected through the online survey method due to the COVID-19 pandemic, from project-based construction companies of Pakistan ( n = 245). The analyses are established using SPSS v.25 and AMOS v.23 software to test hypotheses. The results indicate that project communication is positively associated with project success; trust mediates the relationship between project communication and project success. Similarly, results also confirm that the moderating role of authentic leadership is strengthening the relationship between project communication and trust. This research is beneficial for project managers, site supervisors, and leaders, since project managers need to develop communication and trust between the employees as communication, leads to the successful completion of projects and achievement of goals. Managers should connect the employees so that the workflow does not get disturbed. Lack of communication can badly affect the success of the project and lead it toward failure. The manager or work supervisor needs to keep all the employees bound together so that they perform effectively.

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