Differences that Matter

2014 ◽  
pp. 389-419 ◽  
Author(s):  
Wilson Ozuem ◽  
Jason Prasad
Keyword(s):  
Qualitative Research ◽  
Internet Technology ◽  
Marketing Communication ◽  
Real Money ◽  
Long Time ◽  
Ancient Times ◽  
Communication Practices

Gambling has been a part of humanity for a very long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology, along with its typical subsets, provides a new twist on how gambling is conducted in postmodern times. Drawing on qualitative research, this chapter examines online social gambling and real money gambling marketing communication practices and offers some insights on the development and implementation of effective marketing communication programmes. In contrast to existing studies, the chapter, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

scholarly journals Online Social Gambling and Its Implications for the Study of Marketing Communications

2015 ◽  
Vol 4 (3) ◽  
pp. 22-50 ◽  
Author(s):  
Wilson Ozuem ◽  
Jason Prasad
Keyword(s):  
Single Case ◽  
Internet Technology ◽  
Marketing Communication ◽  
Single Case Study ◽  
New Approach ◽  
Real Money ◽  
Long Time ◽  
Ancient Times ◽  
Communication Practices

Gambling has been a part of humanity for a long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology along with its typical subsets provides a new approach to how gambling is conducted in postmodern times. Drawing on qualitative research and utilising a single case study strategy, this study examines online social gambling and real money gambling marketing communication practices as well as offers some insights into the development and implementation of effective marketing communication programmes. In contrast to existing studies, the paper, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

Facets and Dimensions of Online Social Gambling

2015 ◽  
pp. 271-302 ◽  
Author(s):  
Jason Prasad ◽  
Wilson Ozuem
Keyword(s):  
Qualitative Research ◽  
Internet Technology ◽  
Online Gambling ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Real Money ◽  
Communication Practices

While the concern with online gambling and its implications for marketing communications scholars and practitioners has increased during the recent years, it remains an understudied area. This is unfortunate since the advent of Internet technology widens the platform for global gambling, and many companies face some challenges in balancing online social gambling and real money gambling. Drawing on qualitative research, this chapter examines online social gambling and real money gambling marketing communication practices and offers some insights on the development and implementation of effective marketing communication programmes. In contrast to existing studies, the chapter, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

scholarly journals Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media

InterKomunika ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 160
Author(s):  
Tuti Widiastuti ◽  
Poppy Ruliana
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Narrative Analysis ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Literature Study ◽  
Online Data ◽  
Music School ◽  
Data Tracking ◽  
Depth Interviews

This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio. This research would like to examine more deeply related to marketing activity such as what applied Y2K Music School and Studio in building brand Y2K Music School and Studio as a music school through its official Instagram. There is also a method used in this research is a method of narrative analysis which is a method in the field of qualitative research. The data were collected using literature study on textbooks, online data tracking, and in-depth interviews on key informants related to the study. The results of this study states that the form of branding activities conducted by Y2K Music School and Studio through social media accounts Instagram @ y2kstudio is a marketing communication in the form of delivering information with positive ambiance related Y2K Music School and Studio and also in the form of information delivery activities related promotions which is currently running at Y2K Music School and Studio.

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

scholarly journals THE Utilization of Family Medicine Plant in Nias Islands, North Sumatra Province

2020 ◽  
Vol 1 (3) ◽  
pp. 174-184
Author(s):  
Adam Smith Bago
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Family Medicine ◽  
Medicinal Plants ◽  
Data Presentation ◽  
The People ◽  
Analysis Technique ◽  
Long Time ◽  
Three Stages ◽  
North Sumatra

Based on preliminary observations, it was found that the people in Nias Islands,North Sumatra province had used medicinal plants for a long time and had inheritedthem from generation to generation. So that many people still use medicinal plants.This study aims to determine the types of family medicinal plants used by thecommunity, how to mix or process family medicinal plants, and public perceptionsof family medicinal plants. This research is a type of qualitative research withdescriptive methods with 125 respondents. Collecting data by observation,interviews, documentation. The data analysis technique uses three stages, namelydata reduction, data presentation, and drawing conclusions or verification. Fromthe research results, there were 23 plant species used by the community in NiasIsland as Family Medicinal Plants. The method of concocting family medicinalplants varies greatly, depending on the type of plant and disease, the people ofSambulu village have good perceptions about family medicinal plants. Suggestionsare expected to maintain the habit of using medicinal plants, and also teach them tochildren or young people.

scholarly journals UPACARA NGABEN NINGKEB DI BANJAR KEBON DESA PAKRAMAN BLAHBATUH KECAMATAN BLAHBATUH KABUPATEN GIANYAR (Kajian Filosofis)

2017 ◽  
Vol 1 (2) ◽  
pp. 472
Author(s):  
Ni Luh Putu Yulia Sukma Yanti
Keyword(s):  
Qualitative Research ◽  
Secondary Data ◽  
Primary Data ◽  
Return Function ◽  
Primary Data Source ◽  
Long Time ◽  
Data Source ◽  
Structural Functionalism ◽  
Religious Theory ◽  
Structural Functionalism Theory

<p><em>Ngaben Ningkeb interpreted Ngaben ceremony that ended in a reversed way or called Ningkeb.Fenomena background researcher to examine the problems about the implementation of Ngaben Ningkeb Ceremony with the formulation of the problem include: 1). How is the Ngompen Ningkeb Ceremony Procession in Banjar Kebon, Pakraman Blahbatuh Village, Blahbatuh District, Gianyar Regency? 2). What is the function of Ngaben Ningkeb Ceremony in Banjar Kebon, Pakraman Blahbatuh Village, Blahbatuh District, Gianyar Regency? 3). What is the philosophical meaning contained in Ngompen Ningkeb Ceremony at Banjar Kebon, Pakraman Blahbatuh Village, Blahbatuh District, Gianyar Regency? With the aim of research can implement the science of religion obtained in the life of the community and know in general about the Procession, Functions and Meaning philosophical related Ngaben Ningkeb Ceremony.</em></p><p><em>This research is discussed using several theories, among others, Religious Theory, is used because this research includes the research of Religion, Structural Functionalism Theory, used to dissect the problems related to Ngaben Ningkeb Ceremony, and Symbol Theory, is used to study the meaning of Philosophy. This type of research is qualitative research with primary data source from the field that is by observation and interview while secondary data obtained through documentation technique.</em></p><p><em>The results of the study as follows: 1). A. The initial procession Ngaben ningkeb ceremony, among others: Nyamuh, Matur Piuning, Mapajati, Ngulapin and Nyiramin. B. Ningkeb peak procession among others: Nedunin Sawa, Towards Setra, Sprinkle various types Tirta, Ngeseng Sawa, and last Ningkeb. C. The process after the implementation of Ngaben Ningkeb, among others: Mapegat and Mecaru. 2). Function Ceremony Ngaben Ningkeb include: A. Sustainability Function, where Ngingken ningkeb ceremony can be practically can be a ceremony that deserves to be preserved because in every process is something sacred and different with Ngaben in general. B. The return function of Sanghyang Panca Mahabhuta, which outlines the elements of Panca Mahabhuta in this great realm and usher Atma (Spirit) into Pitra nature by deciding Atma's love with his world. C. Purgatory function, in this case, purification is intended as a main foundation that should be put forward in the process Ngaben ningkeb ceremony. 3). And the meaning contained in Ngingken ningkeb ceremony is a philosophical meaning, where the conception of sarira is used as the meaning of philosophy Ngaben ningkeb is the conception of Sarira according to Wrhaspati Tattwa. And the meaning of Return Panca Mahabhuta, where basically all will return by itself although not done ceremony Ngaben, but it takes a very long time, hence from cultivated to return by cremation (Ngaben).</em></p>

scholarly journals Thol tamil samugathil Palli Sol Keatal

2021 ◽  
Vol 3 (S-1) ◽  
pp. 183-187
Author(s):  
Kalaiselvan P
Keyword(s):  
Tamil Nadu ◽  
Human Life ◽  
Beliefs And Practices ◽  
The Public ◽  
The People ◽  
The World ◽  
Long Time ◽  
Ancient Times

Different beliefs and practices are found in human life from birth to death. These beliefs are created by the people and are followed and protected by the mother’s community. Man has been living with nature since ancient times. Beliefs appeared in natural human life. Hope can be traced back to ancient Tamils and still prevails in Tamil Nadu today. The hope of seeing the omen in it is found all over the world. Proverbs show that people have faith in omens. Our ancestors wrote the book 'Gauli Shastri' because the lizard omen is very important in our society. The word lizard played a major role in Tamil life during the Sangam period. It is possible to know that people have lived by the benefit of the lizard. There is hope from the public that the sound of the lizard will predict what will happen next. The purpose of this article is to illustrate the lizard word that has been around for a long time in folklore.

scholarly journals Qualitative Research in Communication. Introductory Remarks

2016 ◽  
Vol 15 (3) ◽  
pp. 9
Author(s):  
Mireia Fernández-Ardèvol ◽  
Corina Daba-Buzoianu ◽  
Loredana Ivan
Keyword(s):  
Qualitative Research ◽  
Social Science ◽  
Social Problems ◽  
Communication Practices ◽  
Methodological Approaches

<p>Questions regarding communication practices in everyday interactions and how people attribute meanings to the communication acts are issues frequently addressed by social-science researchers and practitioners. Qualitative research may reveal possible answers, as it tends to be concerned with meanings (Willig, 2013). This approach can also contribute to addressing social problems from a perspective that might complement other methodological approaches.</p>

scholarly journals НОВЫЙ ПОВЕСТВОВАТЕЛЬНЫЙ МИР В ТВОРЧЕСТВЕ АКИ МОРЧИЛАДЗЕ

2019 ◽  
Vol 2 (8(38)) ◽  
pp. 28-30
Author(s):  
Ната Бердзули
Keyword(s):  
Historical Novel ◽  
Point Of View ◽  
Literary Texts ◽  
Postmodern Literature ◽  
Historical Information ◽  
Narrative Story ◽  
Long Time ◽  
Ancient Times ◽  
The Subject ◽  
Narrative Function

The narrative dates from a long time ago and the subject of its research was to study fundamental principles of narration.It is so old that the ideas of its structure have been developed in the ancient times. The etymology of the term "narrative", is derived from the Latin and its meaning is narration. This term was emerged in the literary studies as a result of novelist works by Roland Bart, Claude Bremann, Cvetan Todorov and others. In the twentieth century, many theories were created about the narrative, and in the same century, the main analytical components of narrative - story, sound, time, point of view, character, role were established.Narrative can be considered as a feature of postmodernism, because narrative sources take special significance in postmodernism.While researching modern literature a significant function is given to the variety of narrative usages. The aim of the theme is to research the narrative function on the basis of comparative analysis of Aka Morchiladze's creative works.Aka Morchiladze's novels are filled with familiar literary or historical motives, acting people, stories, but itcreates a different reality through narrative or literary plays.The author creates a narrative text based on literary texts and "historical information". Historical information that is used in the text does not correspond to reality, and we, the readers, think that we are about to learn “historical novel” and the narrator is a historian,-not a novelist. Finally, we realize that we deal with the "fake history", allusion of writer's fantasy and literary and historical facts. Therefore, with regards of the presented issues, it is necessary to take into consideration the specificity of postmodern literature and peculiarities of realization of this specificity in Georgian reality. Narrative sources are of particular importance in postmodernism, which is one of the most important elements of the study of the text to be analyzed.

On the issue of active therapy for alcoholism

1930 ◽  
Vol 26 (8) ◽  
pp. 844-847
Author(s):  
I. Strelchuk
Keyword(s):  
Vegetarian Diet ◽  
Active Therapy ◽  
Alcohol Education ◽  
Long Time ◽  
Ancient Times ◽  
Work And Life

Along with the prevention of alcoholism, expressed in raising the cultural level of the population, improving work and life, widespread anti-alcohol; propaganda, development of a sufficient network of schools, clubs, libraries, reading rooms, radio, anti-alcohol education of growing youth, etc., we also must not forget about the treatment of the already existing cadre of alcoholics. The treatment of alcoholism has been practiced since ancient times. A galaxy of outstanding minds from different eras were looking for a "philosopher's stone" that could heal alcoholics from their illness; and in spite of disappointment after disappointment, mistake after mistake, the pursuit of the elec- syr of sobriety continues and does not stop for a minute. Treatment of alcoholics simply reached the point of absurdities, for example, several centuries ago, alcoholics were treated with an extract of frog maceria in alcohol, a spoonful 2 times a day. In England, for a long time, some prominent scientists pinned their hopes on cocoa as a means that could replace and supplant alcohol. Some pundits in their time opposed vegetarianism to alcoholism, believing that with a vegetarian diet, alcoholism cannot take place, but we do. we see just the opposite, for the most underpowered strata of the population, by virtue of necessity due to lack of funds, who eat vegetarian food, are the most susceptible to alcoholism.

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