Contemporary Art Museums' Marketing Strategies

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

An Overview on Presentation of Entertainment in Newspapers' Weekend Supplements

Media, as one of the most indispensable instruments of the society, has duties other than informing the society, and entertainment can be regarded as one of these duties. News in newspaper supplements contains suggestions around how individuals can have fun and at the same time what they can do to have fun; in addition, this supplement itself also serves as a source of entertainment. In the context of this chapter, weekend supplements of mass newspapers and opinion newspapers are examined with a content analysis; then qualitative and quantitative findings are evaluated. In this chapter, how entertainment is represented in newspaper supplements and whether there is a difference between mass newspapers and opinion newspapers in the name of entertainment representation is demonstrated. According to this research, publication identities and policies affect news content, and suggestions in news are not fit for all readers.

Concurrence of Sports and Entertainment Industries

Modern entertainment is defined as the experience that is marketed to entertain a large and heterogeneous group of human beings. Products might be evaluated in different ways by those who have different cultural and historical backgrounds. The meanings evoked by a particular branch of sports may differ according to the demographic aspects and experiences of individuals, and even the history of their counties along with their cultures. On that note, the sports branch intertwined with American culture is undoubtedly American football. The Super Bowl, which might be considered an ordinary sports activity, has turned into a huge organization that is discussed for days and experienced as a festive occasion. In this chapter, the Super Bowl is analyzed with a literature review through the ideas of intellectuals as well as the figures and examples within the context of the concurrence between the sports and entertainment industries.

Negotiating Spirituality

Religion in popular culture is inevitable from the packaging that led to the commodification of religion itself. This commodification becomes possible due to the natural properties of agents of popular culture. If we look at it closely, there are some attempts for this commodification to some religious rituals/activities. In some media, this commodification is packed with an effort that blends musical and theatrical compositions. This chapter describes the reality of commodification on religion that exists commonly in some media entertainment. This chapter is a kind of reflection towards the “being religious” situation that is commonly found in the everyday life and daily media consumption, especially on television during religious holidays.

Entertainment and Food Tourism in the Backdrop of Late Modernity and a Reflection on Turkey

It is widely accepted today that food is symbolically and culturally bounded, which make it also emblematic for cultural and creative industries, as well as entertainment and leisure. This is observed in the increasing use of food in media entertainment such as cooking shows and competitions but also in other variant forms such as culinary schools, specialist food boutiques, gastronomic festivals, and the expansion of traditional media into digital platforms (i.e. with food blogging). This chapter is interested in one particular form of food entertainment. This is food tourism, which is deemed to incorporate different aspects of food entertainment forms within. The chapter initiates on a brief assessment of changing conceptualizations of food in the backdrop of late modernity with the conviction that food's changing conceptualizations are driving food's popularity as an entertainment scheme. Consequently, food tourism is discussed with an evaluation of its development and current positioning in Turkey.

Transformation of Entertainment Culture throughout Society and History

Since the Ancient Greek period when labor was underestimated and entertainment drew the line between slaves and masters, changes in society and entertainment have followed parallel routes. In 17th century, individual entertainment was freed from the rules of religion, art was materialized and gained a deceptive dimension for the audience. The mood of boredom, which is experienced by the individual whose basic needs are satisfied, is an important data for the culture industry. Needs that do not exist in reality are created by the professionals of different disciplines through extensive and complementary activities. The culture industry captures the individual who is trying to get rid of the effects of business in a freed and undefended conscious and guides him/her according to its own ideology. Thus, methods of entertainment play an important role in the creation of current relations of hegemony and a subtle camouflage of its logic of work. This is explored in this chapter.

Advertisement as Part of Entertainment Culture and its Effects on City Culture

One of the implementation areas that advertisements are used in as a part of the entertainment industry is out-of-home channels. Like other industrial branches focused on consumption, the entertainment industry is in pursuit of bigger profits. The scope of the audience that is reached has an impact on the profit. That is why advertising agencies prefer lively urban settings and busy roads for out-of-home advertisement purposes. In this chapter, the relation between entertainment culture and advertisements is examined, and advertisements' impact on the city's spatial communication is explained. In this way, the link between the advertising culture, which is a commercial phenomenon, and the spatial culture of the city, which constructs society, is explored. Certain suggestions about what needs to be done for establishing a healthy relationship between commercial culture and urban culture are developed in the study.

The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series

The purpose of this chapter is to explore how the public relations profession and public relations practicioners are depicted in Turkish television series between the years 2000-2010, which are the most preffered entertainment sources of the public on TV. A study is conducted using qualitative content analysis of the two Turkish TV series that had the highest ratings. It analyses the public relations practitioners' characters and occupational roles to look for positive or negative portrayals in order to understand whether these portrayals are shedding a positive or negative light upon the profession of public relations. The results of the study shows that in both of the TV series public the relations profession and public relations characters are portrayed positively in general and from a professional perspective in both of the TV series.

Transformation in Daytime Television Programs in Turkey since 2000

The research conducted in Turkey indicates that the television viewers usually spend their leisure daytime watching television programs such as health, cooking, beauty, fashion, shopping, and competitions. These programs that mostly refer to entertainment function enable viewers to learn as well as have an enjoyable time. Among the reasons why the television viewers prefer to watch these programs are migration to larger cities and the need of the viewers, who spend more time together at home with the family and have nothing but the television at home as the neighborhood culture has disappeared, to see their equivalents and communicate their troubles. This chapter discusses the changing program preferences of the television audience and the causes affecting the transforming program contents since the early 2000s in Turkey, which is one of the countries with the highest television-viewing rate and uses the method of in-depth interview with the experts in the field.

The Integration of Entertainment and Advertising

The evolution of the advertising industry's promotional practices remains in a state of constant transition as technological advances steadily continue to shape, transform, and cultivate the digitally integrated landscape of today's modern world. The fusion of advertising and entertainment, known in the industry as advertainment, is becoming an increasingly popular method that marketers use to connect with consumers (Millili, 2012). Today, the sense of entertainment of target audiences has been changed by new communication technologies. This study discusses the “entertainment concept” in terms of advertainment typology and technology in the world. Therefore, this chapter presents the changing of entertainment from the point of advertising and technology.