Corporate Social Responsibility Application in the Healthcare Sector

Author(s):  
Gianpaolo Tomaselli ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Peter A. Xuereb ◽  
Sandra C. Buttigieg

This article reviews the literature to understand the current state of corporate social responsibility (CSR) application and communication in the healthcare sector. First, the authors provide a bibliometric analysis that quantifies the number of scientific publications regarding CSR in healthcare of the last ten years (2007-2016). Then, they present the theoretical framework. Starting from a brief summary of CSR literature, the authors explain peculiarities of the healthcare sector and contextualize the CSR debate in the healthcare context, identifying its current application and gaps. The authors review not only the application of CSR in healthcare but also analyze the topic of CSR communication, as well as the tools adopted by healthcare organizations to communicate their CSR activities in this sector.

Author(s):  
Dolores Gallardo-Vázquez ◽  
Juan de la Cruz Sánchez-Domínguez

Entrepreneurship is becoming one of Spain's economic driving forces. The Triple Bottom Line concept has gained notoriety in the last 30 years, creating a theoretical framework that justifies the measuring of the organizations' results not only economically, but also socially and environmentally, which has raised the awareness of the need to add Corporate Social Responsibility to the organizations' strategies. The goals of this study are to analyse the current state of entrepreneurship in Spain, to link entrepreneurship with CSR and to establish which aspects of CSR can be challenging for entrepreneurs.


Author(s):  
Gianpaolo Tomaselli ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Peter A. Xuereb ◽  
Sandra C. Buttigieg

This chapter provides a review of the current state of corporate social responsibility (CSR) communication research and a theoretical framework on related topics. The analysis covers a period of twenty years (from 1997 to 2016) and statistically maps the streams of research advances on CSR communication, identifying top academic journals in the field. Moreover, the authors focus on the importance of CSR communication for businesses, the different approaches to communication, and review the literature dealing with both digital and traditional tools adopted for CSR communication. A discussion on how today's businesses are aware of the importance of communicating CSR to their stakeholders and are implementing both digital and traditional tools in a complementary way for their CSR communication strategy follows; research gaps, limitations, and further directions conclude the chapter. Finally, this chapter provides some inputs about the relevance of this topic for digital business transformation.


2021 ◽  
pp. 000765032110159
Author(s):  
Cynthia E. Clark ◽  
Marta Riera ◽  
María Iborra

In this conceptual article, we argue that defining corporate social responsibility (CSR) and corporate social irresponsibility (CSI) as opposite constructs produces a lack of clarity between responsible and irresponsible acts. Furthermore, we contend that the treatment of the CSR and CSI concepts as opposites de-emphasizes the value of CSI as a stand-alone construct. Thus, we reorient the CSI discussion to include multiple aspects that current conceptualizations have not adequately accommodated. We provide an in-depth exploration of how researchers define CSI and both identify and analyze three important gray zones between CSR and CSI: (a) the role of harm and benefit, (b) the role of the actor and intentionality, and (c) the role of rectification. We offer these gray zones as factors contributing to the present lack of conceptual clarity of the term CSI, as a concept in its own right, leading to difficulties that researchers and managers experience in categorizing CSI acts as distinct from CSR.


Author(s):  
Iryna Stetsiv ◽  
◽  
A Zubova ◽  

The scientific article considers the issues of corporate social responsibility management. The main approaches to evaluating the effectiveness of the implementation of corporate social responsibility measures are considered and the basic principles of evaluating the corporate social responsibility management system are determined. The basic principles of evaluation of the system of corporate social responsibility of the enterprise are analyzed, the main ones of which are: universality, predominance of performance indicators rather than efficiency, differentiation of indicators of external and internal environments instruments of strategic benchmarking in the social sphere in certain areas, such as training and development of employees, charity and sponsorship. A system of types of organizational profile is proposed in assessing the balance of corporate social responsibility management system, which takes into account the assessment of retrospective indicators, assessing the current state of corporate social responsibility and assessing the prospects of corporate social responsibility. The criteria for assessing the accumulated organizational experience in the field of corporate social responsibility and social investment, the criteria for assessing the current state of the corporate social responsibility system, the criteria for assessing the prospects for the development of the corporate social responsibility system are studied. The scheme of determining the type of organizational profile in assessing the balance of the corporate social responsibility system of the company and the system of four types: dynamic, indicates the company’s intention to make the area of corporate social responsibility a strategic factor of competitiveness; a balanced type of profile, which at a relatively high level of individual assessments speaks of a balanced social policy and successful practice of social investment; regressive profile, which signals to management that in the future the company may lose the benefits of sustainable development related to the social sphere and special attention should be paid to investment policy, risk assessment of social investment and balanced development of intellectual and social capital and the inertial profile reflects the complete absence of any CSR planning in the company.


Author(s):  
Gianpaolo Tomaselli ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Peter A. Xuereb ◽  
Sandra C. Buttigieg ◽  
...  

Health systems are currently facing a series of challenges dealing with continuous technology advances and social demands, which require changes at managerial and policy level that fully incorporate social responsibilities within healthcare organizations' strategy. Thus, communicating corporate social responsibility (CSR) takes an important role in today's health contexts worldwide. This work aims to investigate CSR communication in healthcare through the use of both traditional and interactive technologies by adopting a mixed qualitative-quantitative research approach. To this extent, a comparative research was conducted in two different countries with different health systems and contexts, namely Malta and India. Findings show that healthcare organisations of both countries are increasing their awareness towards their social responsibilities and the different ways of communicating their CSR activities. A mixed strategy—including both digital (interactive technologies) and traditional tools—was identified as the most effective way of communicating CSR in a healthcare context.


2017 ◽  
Vol 21 (5) ◽  
pp. 59-74
Author(s):  
Magdalena Zwierzchowska

The paper presents benefits resulting from the implementation of the Corporate Social Responsibility by observing guidelines included in ISO 26000:2010 standard according to the studies carried out by the Association Responsible Business Forum and KPMG an audit and advisory company. We presented the methodology of the studies undertaken by the organization mentioned above which analyzed the condition of the CSR in Poland. The same studies are carried out every year and special reports are drawn up based on their results which are described in detail together with a commentary comparing the current state of affairs with the previous year. The results of these measurements allow to check whether the CSR idea becomes more popular and more frequently applied and whether it brings measurable benefits both to the companies and their surroundings.


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