Tapping Diverse Experiences

2016 ◽  
Vol 12 (3) ◽  
pp. 48-67 ◽  
Author(s):  
Hammad Akbar ◽  
Shah Faisal Khan
Keyword(s):  
Knowledge Creation ◽  
New Product ◽  
Future Research ◽  
Shared Understanding ◽  
Research Directions ◽  
Relative Contribution ◽  
Future Research Directions ◽  
Product Creativity

Tapping diverse experiences is recognised as important for knowledge creation. The authors examine how learning and knowledge creation are affected if a distinction between the extent and nature of employees' involvement, and differences in levels within these, is made. They offer propositions suggesting that the extent and nature of employees involvement differ in their relative contribution to different facets of knowledge creation, including shared understanding, know-why, knowledge creating behaviours and new product creativity. Finally, the authors discuss theoretical implications, future research directions and limitations of this research.

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cortney L. Norris ◽  
D. Christopher Taylor ◽  
Scott Taylor Jr.
Keyword(s):  
Social Media ◽  
Behavioral Outcomes ◽  
Product Category ◽  
New Product ◽  
Viral Marketing ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Marketing Messages

Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about a brand on social media that becomes viral. Although the post is not funded or endorsed by the company that owns the brand, reaching viral status results in free and unexpected advertising (positive or negative). Design/methodology/approach Rogue marketing is first explored through a comparative analysis with company produced advertisements. Then, the company’s response to rogue marketing is gauged through both qualitative and quantitative data. The sample of 210 respondents was recruited from students enrolled in college hospitality courses and through posts made on social media. Findings Rogue marketing is found to be somewhat more compelling than company produced advertisements and those who found the rogue marketing message more compelling had stronger sentiments regarding the company’s response. Research limitations/implications This exploratory study of rogue marketing provides a conceptualization and starting framework for future research concerning this phenomenon. Originality/value Rogue marketing is a new phenomenon and is distinct from influencer marketing and viral marketing in its characteristics. Additionally, the company’s response to rogue marketing messages may influence behavioral outcomes.

Pattern-Based Tool Design for Shared Knowledge Construction

2010 ◽  
pp. 19-38 ◽  
Author(s):  
Stephan Lukosch
Keyword(s):  
Knowledge Construction ◽  
Development Process ◽  
End Users ◽  
Shared Knowledge ◽  
Future Research ◽  
Shared Understanding ◽  
Research Directions ◽  
Computer Mediated ◽  
New Knowledge ◽  
Future Research Directions

Shared knowledge construction aims at supporting the creation and gathering of new knowledge. It relies on tools for computer-mediated interaction. The design and development of these tools is difficult, as not only the interaction of one user with the tool but also the interaction among the users themselves has to be taken into account. For designing and developing successful tools, it is crucial to involve end-users in the development process and to create shared understanding of the requirements as well as the solutions among the end-users and developers. In this chapter, the author analyzes the problems when developing tools for computer-mediated interaction in general and present a novel pattern-based approach for supporting developers as well as integrating end-users in the development process. The author shows the applicability of this approach by introducing tools for shared knowledge construction and describing their pattern-based design. The author concludes by giving an outlook on future research directions.

Organizational Learning Processes and Outcomes: Major Findings and Future Research Directions

2020 ◽  
Author(s):  
Linda Argote ◽  
Sunkee Lee ◽  
Jisoo Park
Keyword(s):  
Organizational Learning ◽  
Learning Curve ◽  
Knowledge Creation ◽  
Organizational Context ◽  
Knowledge Retention ◽  
Learning Processes ◽  
Future Research ◽  
Curve Pattern ◽  
Research Directions ◽  
Future Research Directions

We trace the evolution of research on organizational learning. As organizations acquire experience, their performance typically improves at a decreasing rate. Although this learning-curve pattern is found in many industries, organizations vary in the rate at which they learn. In order to understand this variation, we separate organizational learning into four processes: search, knowledge creation, knowledge retention, and knowledge transfer. Within each process, we present research on how dimensions of experience and of the organizational context affect learning processes and outcomes. Our goals are to describe major findings and to identify opportunities for future research. The article concludes with a discussion of research directions that are likely to be productive in the future. These directions include investigating how new technological and organizational developments are likely to affect organizational learning. This paper was accepted by David Simchi-Levi, finance.

The effect of market orientation on new product development: a literature review

2017 ◽  
Vol 11 (4) ◽  
pp. 582-598 ◽  
Author(s):  
Yu Li ◽  
En Xie ◽  
Lulu Cheng
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
New Product ◽  
Empirical Literature ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Different Types ◽  
Future Research Directions

Purpose The effect of market orientation (MO) on new product development (NPD) has been widely discussed in recent research. This paper aims to summarize the theoretical and empirical literature in this field from 1990 to 2016. Design/methodology/approach A total of 89 papers were published in 15 top management journals over this period of nearly 30 years. Forty-one papers are identified as major research and recognized as five main streams by an approach of inductive. Findings Conclusions regarding trends in the literature on MO–NPD relationship and surfacing future research directions were drawn. Practical implications Managers can take a better understanding of the concept of MO. Moreover, they can find some approach to promote their firms’ NPD. Furthermore, they should keep in mind that MO’s effect on NPD may depend on different factors, and different types of MO may lead to different types of NPD. In addition, this paper provides researchers with systematic understanding of the literature in this area, and future research directions. Originality/value This is the novel paper to systematically review the literature on the effect of MO on NPD, and the first to classify the studies into five streams which provides clear directions for future research.

Sign in / Sign up

Export Citation Format

Share Document