Regulatory review of new product innovation: Conceptual clarity and future research directions

2022 ◽  
Vol 175 ◽  
pp. 121419
Author(s):  
Derrick Boakye ◽  
David Sarpong ◽  
Chima Mordi
Keyword(s):  
Product Innovation ◽  
New Product ◽  
Future Research ◽  
Regulatory Review ◽  
Research Directions ◽  
Conceptual Clarity ◽  
Future Research Directions ◽  
New Product Innovation

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cortney L. Norris ◽  
D. Christopher Taylor ◽  
Scott Taylor Jr.
Keyword(s):  
Social Media ◽  
Behavioral Outcomes ◽  
Product Category ◽  
New Product ◽  
Viral Marketing ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Marketing Messages

Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about a brand on social media that becomes viral. Although the post is not funded or endorsed by the company that owns the brand, reaching viral status results in free and unexpected advertising (positive or negative). Design/methodology/approach Rogue marketing is first explored through a comparative analysis with company produced advertisements. Then, the company’s response to rogue marketing is gauged through both qualitative and quantitative data. The sample of 210 respondents was recruited from students enrolled in college hospitality courses and through posts made on social media. Findings Rogue marketing is found to be somewhat more compelling than company produced advertisements and those who found the rogue marketing message more compelling had stronger sentiments regarding the company’s response. Research limitations/implications This exploratory study of rogue marketing provides a conceptualization and starting framework for future research concerning this phenomenon. Originality/value Rogue marketing is a new phenomenon and is distinct from influencer marketing and viral marketing in its characteristics. Additionally, the company’s response to rogue marketing messages may influence behavioral outcomes.

Tapping Diverse Experiences

2016 ◽  
Vol 12 (3) ◽  
pp. 48-67 ◽  
Author(s):  
Hammad Akbar ◽  
Shah Faisal Khan
Keyword(s):  
Knowledge Creation ◽  
New Product ◽  
Future Research ◽  
Shared Understanding ◽  
Research Directions ◽  
Relative Contribution ◽  
Future Research Directions ◽  
Product Creativity

Tapping diverse experiences is recognised as important for knowledge creation. The authors examine how learning and knowledge creation are affected if a distinction between the extent and nature of employees' involvement, and differences in levels within these, is made. They offer propositions suggesting that the extent and nature of employees involvement differ in their relative contribution to different facets of knowledge creation, including shared understanding, know-why, knowledge creating behaviours and new product creativity. Finally, the authors discuss theoretical implications, future research directions and limitations of this research.

The effect of market orientation on new product development: a literature review

2017 ◽  
Vol 11 (4) ◽  
pp. 582-598 ◽  
Author(s):  
Yu Li ◽  
En Xie ◽  
Lulu Cheng
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
New Product ◽  
Empirical Literature ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Different Types ◽  
Future Research Directions

Purpose The effect of market orientation (MO) on new product development (NPD) has been widely discussed in recent research. This paper aims to summarize the theoretical and empirical literature in this field from 1990 to 2016. Design/methodology/approach A total of 89 papers were published in 15 top management journals over this period of nearly 30 years. Forty-one papers are identified as major research and recognized as five main streams by an approach of inductive. Findings Conclusions regarding trends in the literature on MO–NPD relationship and surfacing future research directions were drawn. Practical implications Managers can take a better understanding of the concept of MO. Moreover, they can find some approach to promote their firms’ NPD. Furthermore, they should keep in mind that MO’s effect on NPD may depend on different factors, and different types of MO may lead to different types of NPD. In addition, this paper provides researchers with systematic understanding of the literature in this area, and future research directions. Originality/value This is the novel paper to systematically review the literature on the effect of MO on NPD, and the first to classify the studies into five streams which provides clear directions for future research.

scholarly journals The Complexity of Heavy Work Investment (HWI): A Conceptual Integration and Review of Antecedents, Dimensions, and Outcomes

2021 ◽  
Vol 13 (14) ◽  
pp. 7803
Author(s):  
Filiz Tabak ◽  
Aharon Tziner ◽  
Or Shkoler ◽  
Edna Rabenu
Keyword(s):  
Work Engagement ◽  
Job Demands ◽  
Theoretical Research ◽  
Future Research ◽  
Conceptual Integration ◽  
Research Directions ◽  
Individual Level ◽  
Conceptual Clarity ◽  
Heavy Work ◽  
Future Research Directions

The purpose of this paper is to bring conceptual clarity to the heavy work investment (HWI) construct while building a model based on a review of extant empirical and theoretical research and to encourage further discussion and investigations regarding the nature of HWI, specifically its individual level antecedents, dimensions, and outcomes for both the employee and the organization. The proposed theoretical framework builds upon the Job Demands–Resources model and conceptualizes HWI on a continuum of workaholism and work engagement. Specific propositions for the antecedents and outcomes of the HWI continuum are developed. The paper ends with a discussion of future research directions.

scholarly journals MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE

2018 ◽  
Vol 48 (2) ◽  
pp. 153-163
Author(s):  
Eugine Tafadzwa Maziriri ◽  
Miston Mapuranga
Keyword(s):  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Product Innovation ◽  
Future Research ◽  
Business Growth ◽  
Research Directions ◽  
Entrepreneurial Marketing ◽  
Future Research Directions ◽  
The Relationship ◽  
Resource Leveraging

This study aims to determine the relationship betweenentrepreneurial marketing dimensions and businessgrowth among small and medium agro-processing enterprisesin Zimbabwe. The methodology involved a quantitative approachto collecting and analyzing research data. The fieldstudy was conducted in Bindura, Zimbabwe to collect researchdata from 260 managers of agro-processing SMEs. Usingthe SPSS 24 and AMOS 24 software, the Structural EquationModeling (SEM) procedure was performed to analyze theresearch data. The study’s findings validate the assertion thatdimensions such as product innovation, entrepreneurial orientation,risk-taking and resource leveraging are instrumental instimulating business growth among agro-processing SMEsin Zimbabwe. A robust relationship was also found betweenresource leveraging and business growth. Moreover, managerialimplications of the findings were discussed and limitationsand future research directions were indicated

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