Explicating Open Innovation Using Service-Dominant Logic

2021 ◽  
Vol 12 (2) ◽  
pp. 78-98
Author(s):  
Nila Armelia Windasari ◽  
Fu-ren Lin
Keyword(s):  
Open Innovation ◽  
Service System ◽  
Value Proposition ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Open Platform ◽  
Business Cases ◽  
Service Ecosystems ◽  
Operant Resources ◽  
Service Strategies

This article conceptualizes open innovation using service system view and service-dominant logic (S-DL) to specify the generic characteristics of open innovation of service, which eliminates the discrepancy of open innovation between product and service. The main objective is to explicate the tripartite framework proposed by Lusch and Nambisan into six generic characteristics to serve as vocabulary in formulating open innovation of service strategies. The business cases are categorized by 2x2 grid according to the institutionalization of actors into the service ecosystems. There are six essential characteristics of open innovation of service grounded in S-D logic: (1) interaction within and among service systems, (2) integration of operand and operant resources, (3) open platform, (4) exchange mechanism, (5) value proposition, and (6) network of actors. To summarize, the strategies are formulated using the six characteristics for each category of business in three layers, micro, meso, macro, to sustain the practice of open innovation in various industries.

scholarly journals Employee/Employer Service Relation and Commercial Banking Sector of Pakistan: A Lens of Service Dominant Logic

2017 ◽  
pp. 182-217
Author(s):  
Sara Shafaqat Et al.,
Keyword(s):  
Experiential Learning ◽  
Organizational Performance ◽  
Employee Engagement ◽  
Banking Sector ◽  
Commercial Banking ◽  
Service Dominant Logic ◽  
Theoretical Contribution ◽  
Dominant Logic ◽  
Operant Resources ◽  
Mind Set

This research paper used grounded theory as a research methodology with the main objective; to explore the applicability of Service Dominant Logic (S-D logic), to the concepts of management i.e. “Employee Engagement” and “Experiential Learning” by analyzing employee/employer behaviours of value co-creation in the commercial banking sector of Pakistan. In align, the theoretical contribution of this study is; the transformation of the conventional concept of management “employee engagement into a tentative theory of employee/employer service relation (EESR). In addition to this track, the study proposed a lens of S-D logic through experiential learning (EL) to draw a platform, which enables managers to adopt reciprocal and interconnected exchange relationships between actors to develop value co-creation for higher organizational performance (OP). Based on empirical evidence collected via interview method, the study substantiated that the narratives of processes and practices of S-D logic given by Vargo and Lusch are the foundation to establish proposed transformation. The outcome of employee/employer service relation suggested that employee/employer relationship (employee engagement) is based on service relationship (reciprocal exchange of service). Value is proposed through promising, an attractive and desired offer. Employer and employee as service actors play the role of resource holders and resource integrators in this relationship. Both service actors integrate their resources (operand and operant resources) to co-create value which is mutually benefited. However, the convergence of conventional logic of employee engagement into employee/employer service relation will first require a modification in the mind-set of commercial banking sector organizations.

scholarly journals Sustainable Value Co-Creation and Digital Health: The Case of Trentino eHealth Ecosystem

2020 ◽  
Vol 12 (13) ◽  
pp. 5263 ◽  
Author(s):  
Antonio Botti ◽  
Antonella Monda
Keyword(s):  
Best Practice ◽  
Digital Health ◽  
Health Sector ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Long Run ◽  
Sustainable Value ◽  
Service Ecosystems ◽  
The Creation ◽  
Service Ecosystem

This paper aims to develop a theoretical framework based on recent service theories, such as service-dominant logic and service science, and on the concept of service ecosystems. The identification of the main elements of service ecosystems allows for pinpointing the main drivers for sustainable value co-creation, which is intended as the creation in the long run of new service solutions set up with and for end-users to guarantee a better service for the whole society. Given the high interactivity required in the relationship between players involved in digital health services, we decided to apply the developed framework to eHealth, to re-read the eHealth sector as a service ecosystem. The model is tested through a case study represented by digital healthcare in the Autonomous Province of Trento, which represents a best practice in this sector. The results confirm the presence of the main elements of the service ecosystem (actors, resource integration, technology, institutions) in the eHealth sector and show how their integration favours the creation of new resources, new uses of technology and new institutions that produce innovation and sustainable value co-creation. The originality of the work lies in the reconceptualization of the digital health sector from a new perspective based on the assumptions of service-dominant logic, that allow us to analyze the eHealth ecosystem in a holistic and system view.

Review of Customer Activism Concepts

2021 ◽  
pp. 66-90
Author(s):  
Katarzyna Żyminkowska
Keyword(s):  
Network Management ◽  
Open Innovation ◽  
Innovation Process ◽  
Customer Participation ◽  
Customer Engagement ◽  
Service Dominant Logic ◽  
Resource Based View ◽  
Customer Integration ◽  
Dominant Logic ◽  
Managerial Implications

The concept of customer engagement (CE) refers to the customer activism in value formation which is not a new notion in the marketing and management literature. Existing theories of customer activism constitute particular anchors for systemizing the knowledge on optimal CE and offer considerable value to the developing literature on the profitable CE management. Those notions are associated with two influential metatheories, such as value co-creation and network management, and include prosumption, customer participation, service and service-dominant logic, customer resource integration, extended resource-based view, user and open innovation, and customer integration in innovation process. The main objective of this chapter is to review the above-mentioned concepts in order to recognize their managerial implications which might inform CE management efforts undertaken by managers in each stage of this process. This chapter contributes to a better understanding of the CE management challenges and provides additional insights for advancing the research in this domain.

Value proposition test-driving for service innovation: how frontline employees innovate value propositions

2016 ◽  
Vol 26 (3) ◽  
Author(s):  
Maria Åkesson ◽  
Per Skålén ◽  
Bo Edvardsson ◽  
Anna Stålhammar
Keyword(s):  
Design Methodology ◽  
Service Innovation ◽  
Innovation Process ◽  
Frontline Employees ◽  
Value Proposition ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Study Approach ◽  
Value Propositions

Purpose This article investigates the role of frontline employees in service innovation from a service-dominant logic perspective. Frontline employees lack a formal innovation obligation. Service innovation is a resource integration process resulting in the creation of new value propositions. Design/methodology/approach A case study of service innovation projects that includes three different businesses in the IT sector and personal interviews with 25 frontline employees. Findings The findings suggest that frontline employees contribute to service innovation by test-driving potential value propositions. Three types of value proposition test-driving have been identified: cognitive, practical, and discursive. The findings suggest interdependencies between the different modes of value proposition test-driving, as well as specific phases of the service innovation process dominated by one form or another. Research limitations/implications Value proposition test-driving offers a fruitful context for managers to involve frontline employees and use their creativity and expertise. The case study approach, however, limits the statistical generalizability of the findings. Originality/value The study is novel in that it (a) introduces the notion of value proposition test-driving for service innovation; (b) provides a systematic empirical analysis of how frontline employees contribute to service innovation by test-driving value propositions; (c) offers a service innovation model informed by the service-dominant logic; and (d) contributes to the service-dominant logic by detailing how service innovation occurs in practice.

Applying ISPAR Model of Service Dominant Logic on Mentoring a Part of Training and Development Function of HRM Functions

2020 ◽  
Vol 11 (1) ◽  
pp. 46-54
Author(s):  
Taimoor Basharat
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Service System ◽  
Training And Development ◽  
Service Systems ◽  
Deep Insight ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Wide Range

This is a conceptual article written to apply I-S-P-A-R model which was presented in 2009 by research scholars Maglio, Vargo, Caswel and Spohrer on the Mentoring in Service Dominant Logic (SDL) perspective. The author has taken a deep insight of mentoring which is a part of training and development: a function of the Human Resource Management in Good Dominant Logic (GDL) perspective. For this research, a wide range of literatures is reviewed and many disciplines have been explored which include mentoring roles, need, responsibilities, and context. Here, it is worthy to mention that mentoring and supervision are two different terms and both have different roles, too. Roles of supervisors are: boss, teacher, evaluator, expert and counselor; whereas mentoring consisted of assisting, befriending, guiding, advising and counseling. In service science, all the service systems do not fulfill the requirement to be a service system. There is also presented I-S-P-A-R which stands for Interact-Serve-Propose-Agree-Realize model of service system interactions episodes. This model is applied on mentoring in SDL perspective. At the end of this article, a conclusion is drawn and areas for further research have been mentioned.

Why is service‐dominant logic based service system better?

2013 ◽  
Vol 5 (2) ◽  
pp. 171-190 ◽  
Author(s):  
Bo Edvardsson ◽  
Gloria Ng ◽  
Zhi Min Choo ◽  
Robert Firth
Keyword(s):  
Service System ◽  
Service Dominant Logic ◽  
Dominant Logic

On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic

2014 ◽  
Vol 7 (2) ◽  
pp. 1-19
Author(s):  
Carlos Legna Verna ◽  
Miroljub Kljajić
Keyword(s):  
Value Creation ◽  
Service System ◽  
Service Systems ◽  
Service Dominant Logic ◽  
Strategic Issues ◽  
Dominant Logic ◽  
New Class ◽  
Social Value Creation ◽  
Definition Of ◽  
Main Ideas

A review of some main ideas of the Service-Dominant logic is made with the intention of proposing reinterpretations on strategic issues and connections to other disciplines. Analysis of leading ideas of the Good-Dominant Logic and its transition to the Service-Dominant Logic is made. The authors reinterpret the definition of a Service System (SS) and show that Service Systems create new value as well as destroy it. A new class of value creation (or destruction), called “social value creation (or destruction)”, is introduced. Finally, the authors propose strategic issues that logically arise from their analyses, which are essential for the design of public policies. The authors also detect “windows” of connection of the Service System with other fields, especially with system dynamics methodology.

scholarly journals Service Dominant Logic, Open Innovation Intermediaries and Innovative Capacities: Towards a Theoretical Framework

2018 ◽  
Vol 13 (10) ◽  
pp. 146
Author(s):  
Mirko Perano ◽  
Gian Luca Casali ◽  
Tindara Abbate
Keyword(s):  
Conceptual Framework ◽  
Open Innovation ◽  
Dynamic Capabilities ◽  
Professional Relationships ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Research Areas ◽  
Innovation Activities ◽  
Innovation Intermediaries

This work stresses the centrality of the Service-Dominant Logic (S-D logic) point of view and the relationships between firm and Open Innovation Intermediary in the knowledge development process providing a conceptual framework. From an in-depth literature review on S-D logic, Open Innovation Intermediaries and firm dynamic capabilities, a development of a conceptual framework based on these research areas is provided. The framework is intended to highlight the role of customers (firms) into professional relationships with intermediaries of innovation becomes progressively significant in the innovation activities because these professional relationships increasingly become co-creators of value. Within their advanced platforms, intermediaries or brokers, encourage, promote and sustain interactions and partnerships aligned to value co-creation enterprises. This is achieved by providing a heterogeneous set of services to augment dynamic cooperation, to advance concepts or solutions for solving interdisciplinary problems and, consequently, to address an organization’s requirements for new market opportunities. Therefore, these partnerships represent a possible way to define and to improve the value cocreation actions by firms that intend to engage and to cooperate with adjunctive and integrative resources and expertise. In addition, the framework has been designed to highlight a particular domain centered on the role of each S-D Logic axioms within the innovation capabilities; and the relationship and orientation between organisation and innovation intermediary. The main findings highlight that both firms and Open Innovation Intermediaries need to develop innovative capabilities through direct and indirect relationships within the S-D logic perspective. This study is an effort towards building a conceptual framework by connecting the concepts of Open Innovation Intermediaries, dynamic capabilities and S-D logic.

Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

2020 ◽  
Vol 39 (4) ◽  
pp. 412-429 ◽  
Author(s):  
Mark Peterson ◽  
Robert W. Godby
Keyword(s):  
Citizen Participation ◽  
Discrete Choice ◽  
Consumer Participation ◽  
Marketing Theory ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Political Processes ◽  
Political Markets ◽  
State Budgeting ◽  
Operant Resources

While service-dominant logic prescribes consumer participation with firms, some theorists of elitist democracy oppose citizen participation in governance because these theorists perceive citizens as being incompetent in political matters. This study, grounded in political marketing theory, suggests that citizens do, indeed, have the competence for participating in governance through the thin-participation methods (i.e., those not requiring citizen interaction in groups) presented herein. These methods feature relatively short amounts of time needed for individual respondents to learn about issues in an online environment and to take a survey including trade-off tasks as part of a discrete-choice experimental design. Set in the context of a budget crisis for a state (Wyoming), this study assessed citizens’ thoughts about the state’s political processes as well as about policy preferences for seven important policy areas of state budgeting. The results of this study provide evidence that citizens have the crucial operant resources (knowledge and skills) to participate in all types of political markets (electoral, governmental, and intragovernmental). The study offers researchers knowledge for further developing service-dominant logic in government ecosystems of service.

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