Behavioral Intention of Using Social Networking Site

2017 ◽  
Vol 13 (1) ◽  
pp. 61-81 ◽  
Author(s):  
Shu-Hui Chuang ◽  
Shinyi Lin ◽  
Tin-Chang Chang ◽  
Rattikorn Kaewmeesri

Although major contributions are being made by Social Networking Sites (SNS) in communications and e-commerce, very little attention has been given to its implementation. This study contributes to technology and human interaction domain by (1) extending the technology acceptance model (TAM), personality trait and telepresence in developing a comparative mode based on the behavioral intention, (2) testing the model with Partial Least Square (PLS) using Facebook user's data; and (3) comparing result across a developed (Taiwan) and an emerging (Thailand) economy. Results indicate TAM was to fit to test the behavioral intention model in these two economies. The findings support for the telepresence, perceived usefulness, and perceived ease of use, attitude and behavioral intention; however, the effect levels are different in these two countries (Taiwan vs. Thailand). In addition, only extraversion, conscientiousness, agreeableness, and neuroticism of the big-five personality have been discussed.

2021 ◽  
Vol 8 (2) ◽  
pp. 128-136
Author(s):  
Anang Zakaria

Abstrak - Pendataan lapangan Sensus Penduduk 2020 (SP2020) telah selesai dilakukan pada bulan September.  Kegiatan pendataan lanjutan adalah pelaksanaan SP2020 Long Form pada bulan Agustus-September 2021.  Untuk keperluan pemantauan perkembangan pendataan maka BPS Provinsi NTB membuat sistem monitoring pelaporan pendataan petugas sensus.  Dashboard Monitoring Pendataan SP2020 berbasis web digunakan sebagai media informasi perkembangan kegiatan lapangan yang dapat dimanfaatkan oleh pemantau, kepala satuan kerja, subject matter dan unit kerja pengolahan data di seluruh Satuan Kerja Organsiasi.  Penelitian ini bertujuan untuk melihat penerimaan dashboard monitoring pendataan SP2020 September oleh pengguna.  Hasil analisis penerimaan ini selanjutnya digunakan sebagai masukan untuk pengembangan Dashboard Monitoring Pendataan SP2020 Long Form.  Analisis penerimaan Dashboard Monitoring Pendataan SP2020 menggunakan Technology Acceptance Model (TAM).  Penghitungan analisis data menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 3.  Hasil analisis data menyimpulkan bahwa seluruh hipotesis yang menghubungkan variabel laten dinyatakan diterima. Hasil penelitian memperlihatkan ada pengaruh Behavioral Intention (BI) terhadap Use Behavior (UB), ada pengaruh Perceived Usefulness (PU) dan Perceived Ease of Use (PEoU) terhadap Behavioral Intention (BI), ada pengaruh Output Quality (OQ) terhadap Perceived Usefulness (PU) serta ada pengaruh Computer Self Efficacy (CSE) terhadap Perceived Ease of Use (PEoU).   Kata Kunci : SP2020 Long Form, Technology Acceptance Model, Partial Least Square, Structural Equation Model, Output Quality, Computer Self Efficacy, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Use Behavior


Factor M ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 161-172
Author(s):  
Noer Hidayah ◽  
Jerhi Wahyu Fernanda

Penelitian ini bertujuaan untuk meneliti faktor-faktor yang berpengaruh terhadap penerimaan aplikasi pembelajaran online Google classroom (GC) dalam pembelajaran online. Model konseptual untuk menilai penerimaan terhadap suatu teknologi menggunakan model  Technology acceptance model (TAM) 3. TAM 3 merupakan pengembangan dari model TAM dengan menambahkan dimensi Perceived Ease of Use yang dapat digunakan untuk memprediksi, dan menjelaskan perilaku yang mendorong penggunaan teknologi yang selalu mengalami perkembangan. Analisis statistika yang digunakan adalah Partial Least Square Structural Equation Model. Data yang didapatkan adalah data primer yang didapatkan dari kuesioner yang disebar melalui google form. Sampel dalam penelitian ini berjumlah 150. Penelitian ini menggunakan teknik simpel random sampling dengan kriteria yang harus dipenuhi. Variabel terdiri dari 4 variabel latent yaitu Perceived Ease of Use, Perceived Usefulness, Behavioral Intention to Use dan Actual System Use. Skala pengukuran menggunakan skala likert 5 kategori. Hasil analisis statistika didapatkan kesimpulan variabel Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness  dan Behavioral Intention to Use,  Perceived Usefulness memiliki pengaruh yang signifikan terhadap terhadap Behavioral Intention to Use dan Behavioral Intention to Use berpengaruh signifikan terhadap Actual System Use.  


2019 ◽  
Vol 9 (1) ◽  
pp. 46
Author(s):  
Devi Febrianti ◽  
Bambang Hariadi ◽  
Zaki Baridwan

The study aims to analyze behavioral aspects, especially individual factors that influence the use of SIMDA using the Technology Acceptance Model theory (TAM). The population in this study were all financial managers in all Organisasi Perangkat Daerah (OPD) in the Pemerintah Kabupaten Pasuruan with a total sample of 282 respondents. The samples selected by judgment sampling method. Analysis technique using PLS (Partial Least Square) with WarpPLS 5.0 software The findings of this study, first, job relevance and result demonstrability is positively related to perceived usefulness. Second, perceived ease of use, perceived enjoyment, and  perceived usefulness is positively related to attitude. Third, perceived usefulness and attitude is positively related to behavioral intention. Furthermore, behavioral intention is positively related to behavior of SIMDA usage. 


Author(s):  
Rana A. Saeed Al-Maroof ◽  
Mostafa Al-Emran

Google classroom can work in unidirectional process as it can serve the teachers’ strategies and styles on one hand and students’ perception, understanding, and effective participation in different classroom skills on the other hand. The ac-ceptance of Google classroom is affected by different factors. Some of them are still not clearly specified and discussed in previous research; therefore, they need further investigation. Based on the previous assumption, this study is an attempt to examine the factors that affect the students’ acceptance of Google classroom at Al Buraimi University College (BUC) in Oman. The Technology Acceptance Model (TAM) was adopted to formulate the hypotheses of the current study. The data was collected through an online questionnaire with 337 respondents. The Partial Least Square-Structural Equation Model (PLS-SEM) approach was used to assess both the measurement and structural models. The results of the study prove that both the perceived ease of use (PEOU) and perceived usefulness (PU) positively influence the behavioral intention, which in turn influence the actual usage of Google classrooms. This study helps the decision makers of the higher educational institutions to have a better understanding of the effectiveness of us-ing Google classroom by their students. It is assumed that it helps in measuring the level of students’ acceptance to the previously mentioned technology.


2020 ◽  
Vol 6 (1) ◽  
pp. 107
Author(s):  
Nor Intan Adha Hafit ◽  
Nor Azairiah Fatimah Othman ◽  
Syezreen Dalina Rusdi ◽  
Nurul Salizawatee Mahpar ◽  
Mohd Fariq Izmeer Mat Sharie

Employment among people with disabilities remains debatable. This paper investigates employers' points of view towards accepting technological assistance for employees with disabilities at the workplace. Specifically, this paper examines the effects of perceived usefulness and perceived ease of use on acceptance towards Office Assistance Application among employers to disabled employees. Acceptance towards any technology has been broadly tested using Davis' Technology Acceptance Model (TAM). To prove if that is the case or not for Office Assistance Applications within the context of employers to employees with disabilities, this research was undertaken to affirm the past research. Data was collected via online questionnaires from 35 employers to Micro Enterprises organization. 6 of surveyed employers were current employers to disabled workers, 18 employers affirmed interest to employ PWDs in the future with 9 employers asserted no interest to hire disabled workers. Data was analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The result showed two hypotheses were supported evidencing positive and significant relationship between perceived ease of use and perceived usefulness, and relationship between perceived usefulness and technology acceptance. Findings are useful for employers to improve functions of their disabled workers at the workplace along with increasing employment prospects for people with disabilities.


2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Shazia Shahab Shaikh ◽  

The study directs to analyze the perception of teachers towards the adaption of social media as a new technology for the enhancement of teaching performance. The collected data contains a sample of n=130 faculty members of two public universities of Sindh province of Pakistan. Technology Acceptance Model (TAM) has been used in the framework of the study. The data were analyzed by the Smart Partial Least Square (PLS) software version 3. The aggregate response from the teacher's rate is 94.7% for the current study. More than an average social networking source, Whatsapp mostly used 58.46% by the teachers of public universities. The teachers of public universities use 92.31% of Facebook and 67.69% of Whatsapp less than four hours per day. Acceptable scores of Cronbach’s Alpha through reliability values appear greater than 0.70 up to 0.987. Moreover, both AVE and CV are indicating acceptable scores. A value of SRMR below 0.08 is a depiction of good fit. The study confirmed all the established hypotheses indicating the factors including Perceived Usefulness and the Perceived Ease of Use and towards teachers’ performance and satisfaction are significantly affected by the use of social media. Therefore, the study finds a stronger association of social media use to Perceived ease of usefulness. It is also observed that the Perceived Usefulness and Perceived Ease of Use appear crucial factors to make a significant prediction about teachers’ performance after using social media in Pakistan.


Factor M ◽  
2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Jerhi Wahyu Fernanda ◽  
Noer Hidayah

This research aims to examine the factors that influence to the acceptance of the Google classroom (GC) application in online learning. Conceptual model to assess acceptance of a technology use the Technology accept model (TAM) 3 model. TAM 3 is a development of the TAM model by adding the Perceived Ease of Use dimension which can be used to predict and explain behavior that encourages the use of technology cause that is always experiencing development. The statistical analysis used is the Partial Least Square Structural Equation Model. The data obtained are primary data. It has obtained from questionnaires distributed via google forms. The sample are 150 respondents. This research used simple random sampling technique with criteria that must be fulfilled. The variable consists of 4 latent variables, consist of Perceived Ease of Use, Perceived Usefulness, Behavioral Intention to Use and Actual System Use. The measurement scale uses a 5 category Likert scale. The results of statistical analysis of the research, Perceived Ease of Use has a significant effect on Perceived Usefulness and Behavioral Intention to Use, Perceived Usefulness has a significant effect on Behavioral Intention to Use and Behavioral Intention to Use has a significant effect on Actual System Use.Penelitian ini bertujuan untuk meneliti faktor-faktor yang berpengaruh terhadap penerimaan aplikasi pembelajaran online Google classroom dalam pembelajaran online. Model konseptual untuk menilai penerimaan terhadap suatu teknologi menggunakan model Technology acceptance model (TAM) 3. TAM 3 merupakan pengembangan dari model TAM dengan menambahkan dimensi Perceived Ease of Use yang dapat digunakan untuk memprediksi, dan menjelaskan perilaku yang mendorong penggunaan teknologi yang selalu mengalami perkembangan. Analisis statistika yang digunakan adalah Partial Least Square Structural Equation Model. Data yang didapatkan adalah data primer dari kuesioner yang disebar melalui google form. Sampel berjumlah 150. Penelitian ini menggunakan teknik simpel random sampling. Terdapat 4 variabel latent yaitu Perceived Ease of Use, Perceived Usefulness, Behavioral Intention to Use dan Actual System Use. Skala pengukuran menggunakan skala likert 5 kategori. Hasil analisis statistika didapatkan kesimpulan variabel Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan Behavioral Intention to Use, Perceived Usefulness memiliki pengaruh yang signifikan terhadap terhadap Behavioral Intention to Use dan Behavioral Intention to Use berpengaruh signifikan terhadap Actual System Use.


2018 ◽  
Vol 8 (2) ◽  
pp. 166
Author(s):  
Aris Puji Widodo ◽  
Farid Agushybana ◽  
Sutopo Patria Jati

This study is a quantitative research that has a goal to measure the level of user acceptance of EWSKIA information system based on perception. EWSKIA is a healthcare application tool used to perform the process of recording and monitoring the health conditions of pregnant and childbirth mothers. The model used in this research is using Technology Acceptance Model (TAM) model with 3 variables, namely Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Behavioral Intention to Use (BITU). This variable consists of independent variables namely PEOU and PU, and the dependent variable is BITU. The respondents were 145 midwives from Grobogan District, Temanggung Regency and Salatiga City. Data analysis to conduct causal relationships between variables using Partial Least Square (PLS). The results of this study statistically show that the 3 hypotheses of H1, H2, and H3 adopted from the TAM model have a positive and significant influence. This is indicated by the value of the regression coefficient is positive and the coefficient of P value is less than 0.005


Author(s):  
Wahyu Rafdinal ◽  
Agri Qisthi ◽  
Sharnuke Asrilsyak

This study aims to analyze the factors in mobile game adoption that are influenced by game features and technology acceptance models. Partial least square is used to analyze the relationship between game features, perceived ease of use, perceived usefulness, attitude, and intention to play mobile games. This study uses a sample of 408 respondents who have played mobile games in the past month. The results showed that game features are a determinant of intention to play mobile games. Game features also affect players' intentions and attitudes to play mobile games if the game features are easy to play and useful when played. Increasing mobile adoption requires features that are easy to play and useful if played. It will affect the player's attitude and intention to play. Game developers, game designers and game companies must create game features that create a pleasant experience for gamers. This study bridges the gap in the literature on mobile game adoption by explaining the relationship between game features and technology adoption.


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Rizki Endah Susilaputri

ERP is a system used by the company to integrate all business processes. This study aimed to determine the effect of Subjective Norm and Technology Acceptance Model (TAM) of the Intention to Use ERP Systems. TAM in this study was measured by two indicators: Perception Perceived Usefulness and Ease of Use.Respondents in this study were users of ERP systems on PT. Semen Gresik (Persero), Tbk. Questionnaires were the primary data used in this research and random sampling was used as data collection method. Questionnaires were distributed about 70 copies but only 63 were returned, and 3 of them were incomplete questionnaires. The data analysis technique used was Partial Least Square, with the help of Smart PLS 2.0 software.The results of this study are: 1) Subjective Norms have positive significant effect on Intention to Use ERP Systems. 2) Perceived Usefulness have positive significant effect on Intention to Use ERP Systems. 3) Perceived Ease of Use have positive significant effect on Intention to Use ERP Systems. DOI 10.5281/zenodo.1214920


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