Examining Online Purchase Intentions in B2C E-Commerce

2007 ◽  
Vol 20 (4) ◽  
pp. 48-64 ◽  
Author(s):  
C. Ranganathan ◽  
Sanjeev Jha
Keyword(s):  
Purchase Intentions ◽  
Online Purchase

Understanding online purchase intentions: contributions from technology and trust perspectives

2003 ◽  
Vol 12 (1) ◽  
pp. 41-48 ◽  
Author(s):  
Hans van der Heijden ◽  
Tibert Verhagen ◽  
Marcel Creemers
Keyword(s):  
Purchase Intentions ◽  
Online Purchase

scholarly journals Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

2020 ◽  
Vol 9 (2) ◽  
pp. 173
Author(s):  
Yofina Mulyati ◽  
Grace Gesitera
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Online Store ◽  
Online Purchase ◽  
Online Stores ◽  
Positive Effect

<em>This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS).<strong> </strong>The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.</em>

scholarly journals Membangun Kepercayaan Pelanggan Untuk Meningkatkan Niat Beli (Studi Kasus Pembelian Kosmetik Secara Online Di Yogyakarta)

2020 ◽  
Vol 10 (1) ◽  
pp. 45
Author(s):  
Angga Putra Dinata
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Information Quality ◽  
Descriptive Analysis ◽  
Analysis Data ◽  
Purchase Intentions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Perceived Security ◽  
Security Information

This study aims to discuss the effect of perceived security, information quality on trust on online purchase intentions and the effect of brand equity on purchase intention. This type of research is quantitative, data collection is done by distributing questionnaires to 100 respondents aged 18-25 years. The analysis technique used in this study uses descriptive analysis. Data processing using SPSS 18 IMB, with the results of the study perceived security has no effect on trust, while the other variables affect each other.

scholarly journals Predicting Factors Influencing Online Purchase Behavior among Indian Youth

2019 ◽  
Vol 8 (2S6) ◽  
pp. 765-772
Keyword(s):  
Purchase Intention ◽  
Indian Subcontinent ◽  
Equation Model ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Online Retail ◽  
Predicting Factors ◽  
Online Purchase ◽  
Questionnaire Method

To keep pace with the growing magnitude of the online retail platform in the Indian subcontinent, it has become crucial for e- retailers and marketers to decipher the key antecedents of customers’ purchase intention amongst the young Indian online customer. This study attempts to frame a conceptual model for finding the key determinants for online purchase intentions based on the data collected from 238 participants using the structured questionnaire method. Structured Equation Model was used on data collected to test hypothesizes of study. The study highlights that eWOM was the major contributing factor for Indian youth while shopping online This paper contributes to highlighting the importance of these factors and help e-marketers develop more customer specific marketing strategies to enhance the purchase intentions.

scholarly journals Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2019 ◽  
Vol 12 (6) ◽  
pp. 69 ◽  
Author(s):  
Regina Burnasheva ◽  
Yong GuSuh ◽  
Katherine Villalobos-Moron
Keyword(s):  
Social Media ◽  
Purchase Intentions ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Luxury Brands ◽  
Factors Affecting ◽  
Media Usage ◽  
Need For Uniqueness ◽  
Online Purchase ◽  
Luxury Market

The millennials are an important cohort in luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials&rsquo; attitudes toward luxury fashion brands and online purchase intentions. In addition, this research examines cross-cultural differences between Russian and Korean millennials based on four cultural dimensions of Hofstede&rsquo;s model. The results indicated that all factors significantly related to attitudes towards luxury brands, and this, in turn, positively effect on online purchase intentions. Moreover, the results indicated that millennials from Korea and Russia pursue a need for uniqueness, some differences were revealed regarding materialism, susceptibility to informative influence and social media usage. Theoretical and practical implications are further discussed.

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