Testing Robustness of UTAUT Model

2017 ◽  
Vol 25 (3) ◽  
pp. 81-97
Author(s):  
Myung Soo Kang ◽  
Il Im ◽  
Seongtae Hong

In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.

2014 ◽  
Vol 18 (4) ◽  
pp. 65-85 ◽  
Author(s):  
Hardeep Chahal ◽  
Jagmeet Kaur

Purpose – The purpose of the study is to develop, measure and empirically validate marketing capabilities (MARKCAPB) scale in banking sector. Design/methodology/approach – Data are collected from a branch manager and three next senior managers of 144 branches of 21 public and 7 private banks operating in Jammu city, North India. Findings – The study finds that marketing capabilities are of multi-dimensional scale, comprising three dimensions – outside-in, inside-out and spanning. Further, the study results demonstrate that all three dimensions are significantly related to marketing capabilities; with outside-in capabilities to be most strongly associated with marketing capabilities development followed by inside-out and spanning dimensions. Research limitations/implications – The study focused on only operational perspective of marketing capabilities to develop a reliable and valid measurement scale. Hence, developing marketing capabilities scale from remaining three perspectives – intellectual capital, marketing mix and competition would prove to be an interesting line of future research. Second, as marketing capabilities scale is developed and tested in banks, that too, in a single city of a country (India), it becomes important to examine whether the same scale can be applied to different sectors and countries. Moreover, future research could be carried on at identifying various antecedents that facilitate the development of marketing capabilities. Originality/value – This is the first study of this type that contributes to the development of multi-dimensional scale of marketing capabilities in banking sector in Indian context. The study provides banks’ managers with the deeper understanding of how to develop and establish marketing capabilities in an organisation. Besides, it also put light on the significant role of outside-in, inside-out and spanning capabilities that facilitate the managers in enhancing financial performance by focusing on varied sub dimensions such as relationship, regularity, communication (outside-in), Web technology and employee bonding (inside-out), advertising, pricing and product/service skills (spanning).


2016 ◽  
Vol 49 (2) ◽  
pp. 150-179 ◽  
Author(s):  
Qiaobing Wu

Drawing upon a sample of 772 migrant children and their parents in Shanghai, China, this study used an ecological framework to investigate how social capital embedded in a range of social contexts (i.e., family, school, peer, and community) influenced the psychosocial adjustment of Chinese migrant children. Using structural equation modeling with latent variables, the study results suggested that higher levels of family, school, and peer social capital were all associated with better psychosocial adjustment of migrant children, with school social capital showing the strongest effect. In addition, these three dimensions of social capital also mediated the effect of community social capital on children’s psychosocial adjustment. Implications of these findings for theory, practice, and future research were discussed.


2019 ◽  
Vol 28 (3) ◽  
pp. 745-763
Author(s):  
Khahan Na-Nan ◽  
Peerapong Pukkeeree ◽  
Ekkasit Sanamthong ◽  
Natthaya Wongsuwan ◽  
Auemporn Dhienhirun

Purpose Counterproductive work behaviour (CWB) is a type of behaviour of an individual that works against an organisation or employer, and he/she is usually discretionary (i.e. individuals make conscious choices as to whether they want to commit aberrant work behaviour). To deal with CWB in different contexts, organisations need to both understand and continually measure their employees in terms of behaviour and work. This study aims to develop an instrument to measure CWB for small and medium-sized enterprises in Thailand. Design/methodology/approach The study was conducted in three stages to develop a measurement scale for CWB. First, 27 questions were developed as a questionnaire based on concepts and theories of CWB and then verified using exploratory factor analysis with three CWB dimensions, namely “poor behaviour”, “misuse of organisational resources” and “inappropriate communication”. The questionnaire surveyed a total of 386 individuals working in SMEs. Finally, confirmatory factor analysis (CFA) and convergent validity were examined following the three CWB dimensions. Findings Three dimensions were developed to measure CWB, including aspects of poor behaviour, misuse of organisational resources and inappropriate communication. Practical implications The CWB questionnaire has practical use for assessing employee behaviour and can assist organisations and practitioners to better understand the CWB of employees. This know-how will help practitioners to assess employee behaviour and can be used to manage or develop this into good behaviour as valued members of the organisation. Originality/value The validity of the CWB questionnaire questions will facilitate the future research on the boundaries with CWB assessments spanning different SMEs contexts. Empirical study results validated that CWB measurement offered new perspectives to explore vital employee behavioural deviation that are necessary for the inspection employee behavioural deviation. This instrumental support will also help researchers to effectively understand CWB and explore its potential in future studies.


2019 ◽  
Vol 29 (6) ◽  
pp. 1301-1323
Author(s):  
Jao Hong Cheng ◽  
Li Wei Lin ◽  
Liang Chien Lee

Purpose The purpose of this paper is to examine the factors influencing ambidextrous governance and risk management on repurchase intention in social commerce. Design/methodology/approach A novel research model comprises nine research hypotheses with six constructs, including three dimensions of social capital (structural, relational and cognitive), contracts, relational risk and repurchase intention. The hypotheses are tested on data collected from 395 usable responses in Taiwan, using structural equation modeling. Findings The findings of this study indicate that online merchants should reinforce their collaborative behavior and activities to improve ambidextrous governance mechanisms, and thus enhance repurchase intention. Research limitations/implications The resultant findings only reflect the setting of Taiwan’s social commerce marketplace. With the research model developed, future research on cross-country studies of various forms of social networking sites would be worth conducting to determine regional differences in the development of social commerce activities. Originality/value Ambidextrous governance mechanisms have been gaining attention in buyer–supplier relationships. Extending ambidexterity research to the social commerce domain, the authors focus on ambidextrous governance that can include social and contractual governance elements.


2020 ◽  
Vol 32 (4) ◽  
pp. 1-25
Author(s):  
Shwu-Min Horng

This research studied user repurchase intentions on online group buying services. In the research model, satisfaction is hypothesized to have a positive relationship with trust that will have a positive impact on repurchase intention. Each of the three dimensions is divided into two constructs, one for the product and the other for the website. In addition, the moderating effects of social identification on the relationships between trust and repurchase intention, and between satisfaction and trust were tested. A survey collected 300 effective samples to test the research model. The results of PLS showed that all of the causal relationships were all significant while the moderating effects of social identification were significant for several relationships. When social identification is low, the influences of trust toward the product on repurchase intention for the product, satisfaction toward the product on trust toward the product, and satisfaction toward the website on trust toward the website, are stronger. Managerial implications and suggestions for future research were also discussed.


2019 ◽  
pp. 206-225
Author(s):  
Karen H. Smith ◽  
Francis A. Mendez ◽  
Garry L. White

A model is developed and tested to explain the relationships among narcissism, privacy concern, vigilance, and exposure to risk on Facebook, with age and gender as controlling variables. Two important constructs are conceptualized and measured in this research. Facebook exposure is defined as the opportunity for privacy and security breaches on Facebook. Facebook vigilance is the extent to which consumers stay focused, attentive, and alert to potential security and privacy risks on Facebook by restricting who can access and post to their Facebook accounts. Data from a survey of 286 adult Facebook users in the U.S. support the hypothesized relationships in the model. Results suggest that narcissism is related to increased Facebook exposure and lower Facebook vigilance, despite greater stated concern for privacy and security. Furthermore, females and younger users have greater risk exposure compared to males and older users. Implications of the findings and future research directions are discussed.


Author(s):  
Hira Cho

The adoption of customizing features is expected to provide a strategic advantage to e-retailers that want to move forward in a competitive environment. The goal of this chapter is to identify a variety of aspects of consumer perceptions on e-customization for apparel shopping and to understand what can motivate the willingness of consumers to participate in the value creation process. A survey was conducted using developed customization websites for the ordering of a pair of jeans. Data were collected from 213 female college students in the U.S. Their statements after experiencing the customization process were analyzed and categorized into three dimensions of benefits (usefulness, convenience, and fun/enjoyment) and five dimensions of costs (risk, limitation, self-assurance, time consumption, and unappealing) of e-customization. Based on the findings, two discussion topics were drawn: why people are willing or unwilling to customize apparel online. Insights are generated and future research directions are discussed.


Author(s):  
Karen H. Smith ◽  
Francis A. Mendez ◽  
Garry L. White

A model is developed and tested to explain the relationships among narcissism, privacy concern, vigilance, and exposure to risk on Facebook, with age and gender as controlling variables. Two important constructs are conceptualized and measured in this research. Facebook exposure is defined as the opportunity for privacy and security breaches on Facebook. Facebook vigilance is the extent to which consumers stay focused, attentive, and alert to potential security and privacy risks on Facebook by restricting who can access and post to their Facebook accounts. Data from a survey of 286 adult Facebook users in the U.S. support the hypothesized relationships in the model. Results suggest that narcissism is related to increased Facebook exposure and lower Facebook vigilance, despite greater stated concern for privacy and security. Furthermore, females and younger users have greater risk exposure compared to males and older users. Implications of the findings and future research directions are discussed.


2018 ◽  
Vol 26 (5) ◽  
pp. 899-915 ◽  
Author(s):  
Oleksandr Tkachenko ◽  
Louis N. Quast ◽  
Wei Song ◽  
Soebin Jang

AbstractThis study examines the relationship between behavioral courage and job performance, and explores the possible effects of organizational level and gender on this relationship. With a sample of managers from mid- to large-sized for-profit organizations in the United States, we found that behavioral courage was positively associated with job performance. Our results also revealed significant differences in supervisors’ ratings of behavioral courage between employees at low and high organizational levels. The effects of behavioral courage on job performance did not vary by organizational level. In turn, the moderating effect of gender on the association between behavioral courage and job performance was supported. The study results provide important theoretical and practical implications in the fields of organizational behavior, leadership studies, and human resource development. Recommendations for future research are discussed.


2016 ◽  
Vol 31 (8/9) ◽  
pp. 949-980 ◽  
Author(s):  
Veena L. Brown ◽  
Jodi L. Gissel ◽  
Daniel Gordon Neely

Purpose In an effort to develop an audit quality (AQ) framework specific to the US audit market, the Public Company Accounting Oversight Board (PCAOB) recently issued a concept release proposing 28 audit quality indicators (AQIs) along three dimensions: audit professionals, audit process and audit results. Using AQIs initially proposed by the PCAOB, as well as AQIs suggested by prior literature, the authors solicit perceptions from junior-level (senior and staff) auditors to investigate the current state of practice along many of the AQIs relating to audit professionals and audit process. Design/methodology/approach In the study, 78 junior-level auditors responded to the survey. Findings An analysis of the responses suggests auditors engage in activities and audit firms promote conditions that at times improve, and at other times, reduce audit quality. The authors find that individual auditors’ perceptions differ across experience level, gender and audit firm size for certain AQIs. Practical implications The study is useful to the PCAOB because it provides insights to help assess the value of potential AQIs in differentiating AQ. The study is also useful to other regulators because it describes audit staff and seniors’ perceptions of apparent firm and auditor compliance with accounting and auditing standards. Practitioners should find this information useful in helping to identify possible root causes of audit deficiencies, a challenge put forth to firms by the PCAOB. Originality/value This study provides academia with evidence on AQ from practicing auditors, which informs existing and future research along. The study complements existing work by showing how individual auditor characteristics (experience and gender) at the junior levels may impact AQ in practice


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