How do value co-creation and e-engagement enhance e-commerce consumers’ repurchase intention?

2022 ◽  
Vol 30 (5) ◽  
pp. 0-0
Keyword(s):  
Data Analysis ◽  
Technology Adoption ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Repurchase Intention ◽  
Consumption Values ◽  
Equation Modelling ◽  
Context Data ◽  
Moderating Role

This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating role of technology adoption in the association between e-engagement and value co-creation in the e-commerce context. Data were collected via 411 surveys completed by e-commerce consumers in India. Data analysis was done using PLS structural equation modelling. Results show that value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commerce consumers, while, technology adoption moderates the association between positively-valanced e-engagement and value co-creation. The findings also reveal that consumption values, such as utilitarian and hedonic values, mediate the effects of value co-creation on repurchase intention among e-commerce consumers.

scholarly journals The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir

2019 ◽  
Vol 10 (5) ◽  
pp. 1662 ◽  
Author(s):  
Muhammad Elfi Azhar ◽  
Jufrizen Jufrizen ◽  
Muhammad Andi Prayogi ◽  
Maya Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Marketing Mix ◽  
Tourist Satisfaction ◽  
Equation Modelling

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

scholarly journals ISLAMIC MODERATION (WASATIYYAH) MANIFESTATION OF PRACTICES: AN ELABORATION OF ITS DEGREE OF EFFECTIVENESS

2019 ◽  
Vol 7 (1) ◽  
pp. 171-179
Author(s):  
Muhamadul Bakir Hj. Yaakub ◽  
Khatijah Othman ◽  
Nik Nadian Nik Nazli
Keyword(s):  
Data Analysis ◽  
Conceptual Understanding ◽  
General Principle ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Higher Learning ◽  
Quantitative Methodology ◽  
Equation Modelling

Purpose: The study is an attempt to elaborate on students' development explicitly, understanding and practices of Islamic Moderation Personality (IMP) in Malaysian Higher Learning Institution (MHLI). The measurement of the development of their understanding, especially in term of its representation of IMP is underlined. Based on this measurement, personal conceptual beliefs, understanding principles in life and the manifestation of IMP able to make a person different compared to others. In this article, the cause of differences is measured by comparing the intensity of IM practices and the manifestation types and patterns.  Methodology: The method used in this study is a quantitative methodology, and by using the questionnaires, the survey has been conducted to 508 respondents in six MHLIs. The data analysis was performed using Structural Equation Modelling (SEM) method with the help of AMOS software version 23.  Results: The survey administered to the students of MHLI showed a higher level of IMP manifestation expressed by their self-conceptual understanding and attitudinal paradigm through attitude to Allah SWT, attitude to own-self, and attitude to others. These strongly contributed to self-satisfaction personality in achieving awareness, perfection, and reasonable state of balanced and robust willingness. Simultaneously, item practices acted as a mediator between Islamic moderation conceptual paradigm and its manifestation practices.  Implications: The finding provides a foundation for further research in IMP manifestation, both as a general principle in life and specific domains such as religion, education, and socialization practices.Hence, IM as a complete balanced system in life should be adopted and practiced accurately and precisely according to the revelation sources.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

EXECUTIVE’S PERSONALITY AND GROUP PERFORMANCE: THE MEDIATING ROLE OF ABSORPTIVE CAPACITY

2018 ◽  
Vol 22 (06) ◽  
pp. 1850047 ◽  
Author(s):  
RADOSLAW NOWAK
Keyword(s):  
Personality Traits ◽  
Absorptive Capacity ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Group Performance ◽  
Healthcare Industry ◽  
Mediating Role ◽  
Equation Modelling

This project investigates whether personality could explain variance in unit’s performance via absorptive capacity. Consequently, the study proposes that an executive’s personality traits (e.g., openness to new experience) may be related to absorptive capacity — impacting in different ways the development of externally oriented potential absorptive capacity and internally oriented realised absorptive capacity. To test this model empirically, the study uses a dataset that was collected in the healthcare industry. Results obtained using structural equation modelling confirm some of the proposed relationships. Contribution to research and practitioners is discussed.

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