scholarly journals The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir

2019 ◽  
Vol 10 (5) ◽  
pp. 1662 ◽  
Author(s):  
Muhammad Elfi Azhar ◽  
Jufrizen Jufrizen ◽  
Muhammad Andi Prayogi ◽  
Maya Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Marketing Mix ◽  
Tourist Satisfaction ◽  
Equation Modelling

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.

scholarly journals Pengaruh Respon dan Keikutsertaan Wajib Pajak dalam Program Tax Amnesty terhadap Kepatuhan Wajib Pajak di Bekasi

2017 ◽  
Vol 26 (2) ◽  
pp. 275-299
Author(s):  
Tutty Nuryati ◽  
M Hasbi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Positive Relationship ◽  
Study Data ◽  
Literature Study ◽  
Positive Correlation ◽  
Tax Amnesty ◽  
Equation Modelling

This study aims to determine the effect of taxpayer response and participation in the tax amnesty program on Taxpayer compliance, both formal compliance and material compliance. The hypothesis is the response and taxpayer participation in the tax amnesty program affect the formal compliance and taxpayer material. This research is located in Bekasi with taxpayer analysis unit registered in KPP Pratama Bekasi Utara, Bekasi Selatan, CikarangUtara, Cikarang Selatan, and Cibitung. Data collection techniques were conducted with questionnaires and interviews and literature study. Data analysis using Structural Equation Modelling (SEM). The result of the research found: 1) there is a positive correlation between Taxpayer response to tax amnesty program to Taxpayer participation in Tax amnesty program 2) there is a positive relationship between Taxpayer response to tax amnesty program to formal Compliance 3) there is no positive relationship between the obligatory participation Tax on the tax amnesty program on formal compliance 4) there is a positive relationship between taxpayers' response to the tax amnesty program on material compliance 5) there is no positive correlation between formal compliance of Taxpayer to material compliance 6) there is no positive relationship between taxpayer participation to compliance material.  

scholarly journals PENGARUH EVENT SERVICE QUALITY, EVENT COST DAN EVENT CONVIENIENCE TERHADAP EVENT VENUE SATISFACTION DI JAKARTA CONVENTION CENTRE

2014 ◽  
Vol 7 (2) ◽  
pp. 157
Author(s):  
Arif Zulkarnain
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Quality Cost ◽  
Equation Modelling ◽  
Level Of Satisfaction ◽  
Independent Variable ◽  
Event Service

<p>The purpose of this research was to show how value equity and its subdimentiosn<br />of service quality, cost, and convenience drive customer satisfaction among visitors who<br />are attending events attending events at Jakarta Convention Centre.<br />The design of this research applies a survey to interview the customers for testing<br />the hypothesis. Meanwhile the required data consist of four variables are event service<br />quality, event cost and event convenience as dependent variable and event venue<br />satisfaction as independent variable. The aggregate numbers of customer being respondent<br />of the study are 117 customer.<br />Data analysis used in this research was consists of Structural Equation Modelling<br />by AMOS 6.0 as software. The result of this research concludes that perceived service from<br />the visitor of Jakarta Convention Centre should be considered by the management because<br />in fact most of respondents show the low level of satisfaction from point service quality to<br />understand the expected service to achieve event satisfaction.<br />Keywords : event service quality, event cost, event convenience and event venue satisfaction</p>

How do value co-creation and e-engagement enhance e-commerce consumers’ repurchase intention?

2022 ◽  
Vol 30 (5) ◽  
pp. 0-0
Keyword(s):  
Data Analysis ◽  
Technology Adoption ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Repurchase Intention ◽  
Consumption Values ◽  
Equation Modelling ◽  
Context Data ◽  
Moderating Role

This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating role of technology adoption in the association between e-engagement and value co-creation in the e-commerce context. Data were collected via 411 surveys completed by e-commerce consumers in India. Data analysis was done using PLS structural equation modelling. Results show that value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commerce consumers, while, technology adoption moderates the association between positively-valanced e-engagement and value co-creation. The findings also reveal that consumption values, such as utilitarian and hedonic values, mediate the effects of value co-creation on repurchase intention among e-commerce consumers.

scholarly journals Satisfaction of tourists to Hoi An ancient town, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Dinh Kiem ◽  
Le Thai Son ◽  
Truong Quoc Dung
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Service Quality ◽  
Exploratory Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Tourist Satisfaction ◽  
Equation Modelling ◽  
Confirmatory Factor

This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. The research also uses the methods of Cronbach’s Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and SEM. The result shows that the tourist satisfaction has been affected by 3 factors: (1) Responsiveness; (2) Reliability; and (3) Empathy which were ranked by the importance. The research also raises some suggestions to the management and the tourist businesses at Hội An to enhance the tourists satisfaction.

scholarly journals Pengaruh Kualitas Pelayanan Terhadap Loyalitas dengan Kepercayaan dan Kepuasan Sebagai Variabel Mediator Bank Syariah di Ponorogo

2021 ◽  
Vol 1 (1) ◽  
pp. 1-11
Author(s):  
Azidni Rofiqo ◽  
Vydika Harya Addinata ◽  
Diyan Novita Sari
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
Conventional Banks ◽  
Customer Trust ◽  
Mediator Variable

This study tested the effect of service quality on sharia bank customer loyalty in Ponorogo mediated by customer trust and satisfaction. During the covid-19 pandemic, many customers withdraw their money in sharia banks and conventional banks. The novelty of this research in the form of trust and satisfaction that is used as a mediator variable between the quality of service and customer loyalty, similar research has never been done. This research is quantitative with structural equation modelling method, with a total of 60 samples consisting of teachers at Pondok Modern Darussalam Gontor campus 2 Madusari Ponorogo. The findings in this study shows that the service quality has a positive effect on trust and satisfaction, satisfaction is a mediator between the service quality and loyalty, while trust is not a mediator variable between the service quality and the loyalty of customers in sharia banking. Further research is expected to further examine the role of customer satisfaction in maintaining the loyalty of sharia bank customers.Penelitian ini menguji pengaruh kualitas layanan terhadap loyalitas nasabah bank syariah di Ponorogo yang dimediasi oleh kepercayaan dan kepuasan nasabah. Pada masa pandemi covid-19 nasabah banyak yang menarik uangnya di bank syariah maupun bank konvensional. Kebaruan dari penelitian ini berupa kepercayaan dan kepuasan yang dijadikan sebagai variabel mediator antara kualitas layanan dan loyalitas nasabah, penelitian serupa belum pernah dilakukan. Penelitian ini berjenis kuantitatif dengan metode structural equation modelling, dengan jumlah sampel sebanyak 60 yang terdiri dari guru pada Pondok Modern Darussalam Gontor kampus 2 Madusari Ponorogo. Temuan pada penelitian ini menunjukkan bahwa kualitas layanan berpengaruh positif pada kepercayaan dan kepuasan, kepuasan merupakan media antara kualitas layanan dan loyalitas, sedangkan kepercayaan bukan merupakan variabel mediasi antara kualitas layanan dan loyalitas nasabah bank syariah. Penelitian selanjutnya diharpkan meneliti lebih jauh peranan kepuasan nasabah dalam menjaga loyalitas nasabah bank syariah.

scholarly journals ISLAMIC MODERATION (WASATIYYAH) MANIFESTATION OF PRACTICES: AN ELABORATION OF ITS DEGREE OF EFFECTIVENESS

2019 ◽  
Vol 7 (1) ◽  
pp. 171-179
Author(s):  
Muhamadul Bakir Hj. Yaakub ◽  
Khatijah Othman ◽  
Nik Nadian Nik Nazli
Keyword(s):  
Data Analysis ◽  
Conceptual Understanding ◽  
General Principle ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Higher Learning ◽  
Quantitative Methodology ◽  
Equation Modelling

Purpose: The study is an attempt to elaborate on students' development explicitly, understanding and practices of Islamic Moderation Personality (IMP) in Malaysian Higher Learning Institution (MHLI). The measurement of the development of their understanding, especially in term of its representation of IMP is underlined. Based on this measurement, personal conceptual beliefs, understanding principles in life and the manifestation of IMP able to make a person different compared to others. In this article, the cause of differences is measured by comparing the intensity of IM practices and the manifestation types and patterns.  Methodology: The method used in this study is a quantitative methodology, and by using the questionnaires, the survey has been conducted to 508 respondents in six MHLIs. The data analysis was performed using Structural Equation Modelling (SEM) method with the help of AMOS software version 23.  Results: The survey administered to the students of MHLI showed a higher level of IMP manifestation expressed by their self-conceptual understanding and attitudinal paradigm through attitude to Allah SWT, attitude to own-self, and attitude to others. These strongly contributed to self-satisfaction personality in achieving awareness, perfection, and reasonable state of balanced and robust willingness. Simultaneously, item practices acted as a mediator between Islamic moderation conceptual paradigm and its manifestation practices.  Implications: The finding provides a foundation for further research in IMP manifestation, both as a general principle in life and specific domains such as religion, education, and socialization practices.Hence, IM as a complete balanced system in life should be adopted and practiced accurately and precisely according to the revelation sources.

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