scholarly journals Application of Artificial Intelligence in Precision Marketing

2021 ◽  
Vol 33 (4) ◽  
pp. 209-219
Author(s):  
Xue Yang ◽  
Haowen Li ◽  
Likun Ni ◽  
Teng Li
Keyword(s):  
Artificial Intelligence ◽  
Technical Assistance ◽  
Customer Needs ◽  
Marketing Model ◽  
Technological Advances ◽  
Social Productivity ◽  
Artificial Intelligence Technology ◽  
Marketing Activities ◽  
Marketing Costs ◽  
Marketing Methods

The development of artificial intelligence technology has greatly helped social productivity and economic growth. At the same time, we have changed modern marketing methods, provided technical assistance for precision marketing, improved modern marketing efficiency, and effectively reduced marketing costs. Compared to traditional marketing, artificial intelligence technology is applied to accurate marketing activities. It will make the marketing effect more accurate and personalized. Faced with these technological advances, it is important to study the application of artificial intelligence technology for the precise new marketing model. The advancement of artificial intelligence technology not only changed the way of marketing activities, but also enabled marketers to attract consumers more effectively. The enormous amount of data provides new opportunities and challenges for marketers. AI technology can accurately identify customer needs in a huge database to locate potential customers, meet customer needs, and establish a good relationship between marketers and consumers.

scholarly journals A Study of Automatic Judgment of Food Color and Cooking Conditions with Artificial Intelligence Technology

Processes ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 1128
Author(s):  
Chern-Sheng Lin ◽  
Yu-Ching Pan ◽  
Yu-Xin Kuo ◽  
Ching-Kun Chen ◽  
Chuen-Lin Tien
Keyword(s):  
Artificial Intelligence ◽  
Image Processing ◽  
Color Space ◽  
Color Difference ◽  
Color Space Conversion ◽  
Before And After ◽  
Artificial Intelligence Technology ◽  
Artificial Intelligence Algorithm ◽  
Time Image ◽  
Cooking Conditions

In this study, the machine vision and artificial intelligence algorithms were used to rapidly check the degree of cooking of foods and avoid the over-cooking of foods. Using a smart induction cooker for heating, the image processing program automatically recognizes the color of the food before and after cooking. The new cooking parameters were used to identify the cooking conditions of the food when it is undercooked, cooked, and overcooked. In the research, the camera was used in combination with the software for development, and the real-time image processing technology was used to obtain the information of the color of the food, and through calculation parameters, the cooking status of the food was monitored. In the second year, using the color space conversion, a novel algorithm, and artificial intelligence, the foreground segmentation was used to separate the vegetables from the background, and the cooking ripeness, cooking unevenness, oil glossiness, and sauce absorption were calculated. The image color difference and the distribution were used to judge the cooking conditions of the food, so that the cooking system can identify whether or not to adopt partial tumbling, or to end a cooking operation. A novel artificial intelligence algorithm is used in the relative field, and the error rate can be reduced to 3%. This work will significantly help researchers working in the advanced cooking devices.

Research on the framework of university ideological and political education management system based on artificial intelligence

2021 ◽  
pp. 1-10
Author(s):  
Xuying Sun ◽  
Yu Zhang
Keyword(s):  
Artificial Intelligence ◽  
Political Theory ◽  
Outlier Detection ◽  
Management System ◽  
Detection Algorithm ◽  
Colleges And Universities ◽  
Ideological And Political Education ◽  
Political Education ◽  
Data Simulation ◽  
Artificial Intelligence Technology

The importance of the management of ideological and political theory courses in colleges and universities is objective to the importance of ideological and political theory courses. At present, the management of ideological and political theory courses in colleges and universities has big problems in both macro and micro aspects. This paper combines artificial intelligence technology to build an intelligent management system for ideological and political education in colleges and universities based on artificial intelligence, and conducts classroom supervision through intelligent recognition of student status. The KNN outlier detection algorithm based on KD-Tree is proposed to extract the state information of class students. Through data simulation, it can be known that the KD-KNN outlier detection algorithm proposed in this paper significantly improves the efficiency of the algorithm while ensuring the accuracy of the KNN algorithm classification. Through experimental research, it can be seen that the construction of this system not only clarifies the direction of management from a macro perspective, but also reveals specific methods of management from a micro perspective, and to a certain extent effectively solves the problems in the management of ideological and political theory courses in colleges and universities.

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