Research on Advertising Program Based on IPTV Viewing Data
2014 ◽
Vol 631-632
◽
pp. 288-291
Keyword(s):
As an interactive and on-demand service, IPTV meets the need of the current broadband network of value-added services. IPTV’s bidirectionality makes the viewing data available, and these data have objectivity and authenticity. According to the massive IPTV viewing data, this article applies module maximization algorithm to excavate useful patterns or knowledge of useful, potential and previously unknown. Maximize the role of user data which can make the advertisers to develop personalized, targeted advertising program, so as to reduce the advertising efforts, but they can get higher returns.