scholarly journals Factors influencing a building-material company brand

2011 ◽  
Vol 5 (1) ◽  
Author(s):  
Allin R. Dangers ◽  
Geoff A. Goldman

A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying to establish the brand in a top-of-mind awareness position among consumers. By means of a qualitative case study employing 25 interviews which were analysed by using Grounded Theory coding techniques, the most pertinent factors influencing the Corobrik brand were identified. The greatest challenge facing Corobrik is the growing residential sector. The study highlights how Corobrik has grappled and come to terms with the changing nature of its market, and how it has combined all functional areas, from production to distribution, marketing and finance, in promoting its brand.

2019 ◽  
Vol 47 (1) ◽  
Author(s):  
Chika Sato ◽  
Khampheng Phongluxa ◽  
Noriko Toyama ◽  
Ernesto R. Gregorio ◽  
Chiaki Miyoshi ◽  
...  

2019 ◽  
Vol 21 (4) ◽  
pp. 525-546
Author(s):  
Harbir Singh ◽  
Ajoy K. Dey ◽  
Arunaditya Sahay

Introduction: Patient engagement is engaging patients in their own medical care to heal them faster and take their valuable inputs to improve the health of population. Nurses contribute significantly in treatment, interact and spend most of their time with inpatients. Therefore, exploring the perspectives of nurses on patient engagement-communication is of vital importance. Objective: This article focuses on exploring the communication themes of patient engagement from the perspective of nurses in a multi-speciality hospital in Delhi. Methodology: The exploratory qualitative case study was carried out with semi-structured interviews of 12 nurses, observation at receptions of ICUs and emergency department and analysis of documents from the hospital’s official website. Grounded theory—three-level coding—was performed to identify the themes of patient engagement-communication. Results: A total of nine themes have been identified: ‘attendant’s role’, ‘communicating with patients of different categories’, ‘doctor’s support to nurses’, ‘nurse action’, ‘nurse behaviour’, ‘nurse challenges’, ‘patient actions’, ‘patient emotions’ and ‘wider role of nurses’. Conclusion: Nurses play a critical role in engaging patients through communication. They should change their approach of communication with different types of patients, understand, respect and give due weightage to patient’s emotions and actions and, play a wider role of teacher and guardian than just being the nurse.


2020 ◽  
pp. 1-21
Author(s):  
Roy K. Smollan ◽  
Chris Griffiths

Abstract There is a widely held but scarcely challenged belief that most organizational changes fail, especially in mergers and acquisitions (M&A). Failure of M&A is often attributed to factors such as differences in organizational cultures, contested identities, perceived injustice, lack of trust, ineffective leadership and poor communication. A qualitative study was conducted in an acquiring company and two target companies to identify the criteria of a successful change, to explore perceptions of the degree of success of the acquisition(s) they had experienced, and to investigate the factors influencing these perceptions. The findings demonstrated that M&A can be considered successful when attention is paid, not only to integration of practices, but also to socio-cultural factors in managing M&A processes. The overall evaluation of these two acquisitions was that they had been successful. Implications for theory and practice include the possible differences between small- and large-scale M&A experiences.


2016 ◽  
Vol 8 (3) ◽  
pp. 263 ◽  
Author(s):  
Johanne Walker ◽  
Melanie Moore

ABSTRACT INTRODUCTION Modified constraint-induced movement therapy (mCIMT) has been shown to improve function of an affected upper limb post stroke. However, factors influencing adherence of individuals undertaking a mCIMT protocol require further investigation. AIM To explore the experience of two participants undergoing a mCIMT protocol and examine factors influencing adherence to the protocol. METHODS A qualitative case study design was used. Two participants with upper limb hemiparesis following a stroke were recruited and received mCIMT (two hours of therapy, three days per week for a total of two weeks). During the treatment period, participants were also encouraged to wear the restraint mitt for four hours per day at home. RESULTS Participants reported increased confidence and self-esteem following participation, as well as improvements in bi-lateral upper limb function. Participants reported the mCIMT protocol as being highly frustrating. However, motivation to adhere to the protocol was positively influenced by the meaningfulness of the occupations attempted. CONCLUSION Although mCIMT can prove frustrating, meaningful occupations may act as a powerful motivator towards adherence to a mCIMT protocol. Further research is required.


2017 ◽  
Vol 36 (4) ◽  
pp. 109-126
Author(s):  
Ashley McAllister

In most disability income support (DIS) programs, mental illnesses is the fastest growing category of illness, but it is unknown how policy designers consider this vulnerable group. Forty-five DIS policy designers in Australia and Ontario explained how they consider mental illnesses when designing policy. Using a grounded theory approach, five challenges emerged: validating duration, proving an illness, (un)differentiating mental illnesses, managing mental illnesses, and separating the person from the illness. Each challenge is described and compared across Australia and Ontario. These challenges provide a framework for other settings to determine how well their DIS policies have considered mental illnesses in policy design.


2019 ◽  
Vol 11 (5) ◽  
pp. 1455 ◽  
Author(s):  
Qingfeng Tian ◽  
Shuo Zhang ◽  
Huimin Yu ◽  
Guangming Cao

Business model innovation is vitally important for firms to gain competitive advantages and improve their performance. While it has attracted much attention recently, considerable work is still needed to properly understand business model innovation. This study aims to examine the factors influencing business model innovation through a case study of Shaanxi Blower, a high-end equipment manufacturer in China. Using grounded theory in terms of open coding, axial coding and selective coding, this case study found seven main factors that influenced business model innovation, namely, market pressure, government policy, entrepreneurship, culture and strategy, technology, human resources, and organizational capabilities. Market pressure, government policy and information technology are external factors, whereas, entrepreneurship and technological innovation are internal factors. Culture and strategy, human resources, and organizational capabilities are the guarantee factors. This study’s findings add to the growing literature by developing a more holistic understanding of the factors that influence business model innovation in the Chinese context, which indicates a possibility for Chinese high-end equipment manufacturers to improve their competitiveness and performance through better management of their business model innovation.


2013 ◽  
Vol 25 (10) ◽  
pp. 873-889 ◽  
Author(s):  
Dana C. Krueger ◽  
Mahour Mellat Parast ◽  
Stephanie Adams

Sign in / Sign up

Export Citation Format

Share Document