How can behavior be explained and predicted? How can it be changed? The theory of reasoned action and the theory of planned behavior provide answers to these questions. This textbook, which is now available in a second, updated edition, provides a concise and understandable introduction to the fundamentals, methodology and empirical findings of the aforementioned social psychological theories. Subsequently, it systematically examines their applicability to questions from communication science and shows how they can be integrated into relevant theories from that discipline. This book is not only suitable for students and teachers of communication science, social psychology and health sciences, but also for all practitioners interested in this subject.
Global pandemics are not a new phenomenon. They have occurred at different points in time and can be of different scales. COVID-19 appeared in 2020 and its spread has reached more than 60 countries worldwide. This research aims to analyze voluntary self-isolation behavior used to cope with the COVID-19 pandemic. As part of this study, we carried out sampling in Colombia and Spain, which share similar cultural characteristics but which have substantial social and economic differences. A multi-group model was used to test the application of the theory of planned behavior and the theory of reasoned action in order to analyze self-isolation behavior. The results show that there are differences in self-isolation behavior between both countries, especially with regard to attitudes towards self-isolation and volitional behavior.
Factors Affecting Voluntary Self-Isolation Behavior to Cope with a Pandemic: Empirical Evidence from Colombia vs. Spain in Times of COVID-19
