A Qualitative Study in Consumer Behavior of Skype Internet Phone

2011 ◽  
Vol 5 (11) ◽  
pp. 151-157
Author(s):  
ChiaChen Yen ◽  
JihShih Hsu ◽  
YungChih Yen
Keyword(s):  
Consumer Behavior ◽  
Qualitative Study ◽  
Internet Phone

scholarly journals How Consumers’ Skepticism is Derived from Deceptive Advertisements

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Shaista Kamal Khan ◽  
Hina Fatima ◽  
Syed Waqas Hussain
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Significant Influence ◽  
Deceptive Advertising ◽  
Consumer's Perception

This paper aims to explore how consumer behavior is derived by deceptive advertising and their effect that is consumers’ skepticism. The advertisement has a significant influence on every single person’s life and shapes the consumer’s perception. In this study, phenomenological interviews were conducted with three mature females and three males consumers by asking predetermined open-ended questions. The questions had been made to determine the thoughts and feeling about the unlawful, untrue, and mendacious advertisements. The current research shows these symbolic metaphors and highlights the essential meanings that each informant ascribed her consumer encounters. All relevant themes are identified after conducting interviews from participants through data analysis and are further discussed in the results and findings. All findings are interlinked also supported and consistent with earlier studies that are related in this context. The qualitative study ends with some recommendations to companies that think about their consumers and also follow ethical advertising practices.

Consumer Behavior in the Mobile Environment

2016 ◽  
pp. 1168-1182
Author(s):  
Jean-Eric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Ease Of Use ◽  
Mobile Environment ◽  
Privacy And Security ◽  
Business Opportunities ◽  
Negative Effect ◽  
Mobile Context ◽  
And Behavior

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.

An Analysis of the Studies in Turkey into Consumer Behavior During Periods of Economic Crisis

2015 ◽  
pp. 38-53
Author(s):  
Aybala Demirci Aksoy
Keyword(s):  
Consumer Behavior ◽  
Qualitative Study ◽  
Competitive Advantage ◽  
Economic Crisis ◽  
Buying Behavior ◽  
Economic Crises ◽  
Consumer Behaviors ◽  
General Overview

The fact that those countries going through tough times like economic crises can predict the change consumers experience so that they could take the necessary precautions brings them competitive advantage and helps them provide solutions accordingly. With this in mind, the present qualitative study paints a picture of a general overview of consumer behaviors in times of crises. The studies in Turkey into consumer behavior during periods of economic crises have shown that buying behavior of consumers change, that consumers resort to cheap good and services, and that they limit their spending on food the least. The Turkish consumers have started to cut back on their spending and postpone their needs in times of economic crisis. It could be stated that Turkish consumers now avoid hasty decisions when buying.

The Behaviour Of Connected Consumer Following Communication By Social Media: Exploratory Study On Moroccan Ready-To-Wear Brands

2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Sabrine Aboudou ◽  
Hammou Ichraq ◽  
Makloul Youssef
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Exploratory Study ◽  
Textual Analysis ◽  
Complex Relationship ◽  
Causal Relationships ◽  
Corporate Brand ◽  
Social Grouping ◽  
Dynamic Form

Understanding consumer behavior allows companies to act better when faced with an individual whose choices are becoming more and more changeable due to numerous stimuli. Moreover, the corporate brand understood that it was necessary to actively participate in exchanges with consumers to have some control over their behavior and since social media is a dynamic form of social grouping where groups are already formed by affinities, tastes and trends, it is the best means of communication to promote brands. The objective of this article is to identify the complex relationship, the different articulation and the causal relationships that exist between communication by social media and consumer behavior in a Moroccan context through an exploratory qualitative study conducted with 14 managers in the Moroccan ready-to-wear sector. The textual analysis of speeches allowed us to identify a set of variables that characterize consumer behavior following communication by social media.

Consumer Behavior in the Mobile Environment

2014 ◽  
Vol 10 (4) ◽  
pp. 36-48 ◽  
Author(s):  
Jean-Eric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Ease Of Use ◽  
Mobile Environment ◽  
Privacy And Security ◽  
Business Opportunities ◽  
Negative Effect ◽  
Mobile Context ◽  
And Behavior

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.

Qualitative study on “hydropic degeneration” of The hepatocytes in viral hepatitis

1990 ◽  
Vol 48 (3) ◽  
pp. 568-569
Author(s):  
Le Meizhao ◽  
Ye Ming ◽  
Song Xiaoming ◽  
Xu Jiazhang
Keyword(s):  
Qualitative Study ◽  
Viral Hepatitis ◽  
Chronic Active Hepatitis ◽  
Microscopic Observation ◽  
Hydropic Degeneration ◽  
Light Microscopic Observation ◽  
Biopsy Specimens ◽  
Endoplasm Reticulum ◽  
Mixed Fluid ◽  
Peripheral Cytoplasm

“Hydropic degeneration” of the hepatocytes are often found in biopsy of the liver of some kinds of viral hepatitis. Light microscopic observation, compareted with the normal hepatocytes, they are enlarged, sometimes to a marked degree when the term “balloning” degeneration is used. Their cytoplasm rarefied, and show some clearness in the peripheral cytoplasm, so, it causes a hydropic appearance, the cytoplasm around the nuclei is granulated. Up to the present, many studies belive that main ultrastructural chenges of hydropic degeneration of the hepatocytes are results of the RER cristae dilatation with degranulation and disappearance of glycogen granules.The specimens of this study are fixed with the mixed fluid of the osmium acidpotassium of ferricyanide, Epon-812 embed. We have observed 21 cases of biopsy specimens with chronic severe hepatitis and severe chronic active hepatitis, and found that the clear fields in the cytoplasm actually are a accumulating place of massive glycogen. The granules around the nuclei are converging mitochondria, endoplasm reticulum and other organelles.

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