An Analysis of the Studies in Turkey into Consumer Behavior During Periods of Economic Crisis

2015 ◽  
pp. 38-53
Author(s):  
Aybala Demirci Aksoy
Keyword(s):  
Consumer Behavior ◽  
Qualitative Study ◽  
Competitive Advantage ◽  
Economic Crisis ◽  
Buying Behavior ◽  
Economic Crises ◽  
Consumer Behaviors ◽  
General Overview

The fact that those countries going through tough times like economic crises can predict the change consumers experience so that they could take the necessary precautions brings them competitive advantage and helps them provide solutions accordingly. With this in mind, the present qualitative study paints a picture of a general overview of consumer behaviors in times of crises. The studies in Turkey into consumer behavior during periods of economic crises have shown that buying behavior of consumers change, that consumers resort to cheap good and services, and that they limit their spending on food the least. The Turkish consumers have started to cut back on their spending and postpone their needs in times of economic crisis. It could be stated that Turkish consumers now avoid hasty decisions when buying.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals How Consumers’ Skepticism is Derived from Deceptive Advertisements

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Shaista Kamal Khan ◽  
Hina Fatima ◽  
Syed Waqas Hussain
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Significant Influence ◽  
Deceptive Advertising ◽  
Consumer's Perception

This paper aims to explore how consumer behavior is derived by deceptive advertising and their effect that is consumers’ skepticism. The advertisement has a significant influence on every single person’s life and shapes the consumer’s perception. In this study, phenomenological interviews were conducted with three mature females and three males consumers by asking predetermined open-ended questions. The questions had been made to determine the thoughts and feeling about the unlawful, untrue, and mendacious advertisements. The current research shows these symbolic metaphors and highlights the essential meanings that each informant ascribed her consumer encounters. All relevant themes are identified after conducting interviews from participants through data analysis and are further discussed in the results and findings. All findings are interlinked also supported and consistent with earlier studies that are related in this context. The qualitative study ends with some recommendations to companies that think about their consumers and also follow ethical advertising practices.

scholarly journals Research of impact of emotional motivators on consumer behavior

Skola biznisa ◽  
2020 ◽  
pp. 107-125
Author(s):  
Saša Virijević-Jovanović ◽  
Ivana Jošanov-Vrgović ◽  
Tatjana Janovac
Keyword(s):  
Consumer Behavior ◽  
Positive Emotions ◽  
Statistical Data ◽  
Correlation Method ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Statistical Measures ◽  
The Republic

Regarding the importance of psychological processes in the consumer behavior, the article examines the influence of emotional motivators on purchase decisions in cosmetics industry. The empirical research was conducted from February to March 2020, on the sample of 125 respondents in Serbia. The participants answered the questions about the positive and negative emotions that occurred during the purchasing process. When defining the questionnaire, we started from the fact that emotions, which influence consumer behavior can be integral or incidental emotions. The aim of the study was to identify the emotions that have the strongest effect on consumers when purchasing cosmetic products. During the statistical data processing, the following techniques and methods were implemented: the descriptive statistical measures (frequencies and percentage, arithmetical midranges), the measures of variability, the correlation method. The survey indicated that the most dominant emotions that affect consumer purchasing decisions related to cosmetics products in the Republic of Serbia are positive emotions. The majority of respondents recognized hope as the most important emotion in their buying behavior.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

A fresh look at the concepts of economic and macroeconomic crises: General, priority, and institutional approach

2021 ◽  
Vol 27 (10) ◽  
pp. 2282-2313
Author(s):  
Dmitrii V. MANUSHIN
Keyword(s):  
Crisis Management ◽  
Economic Crisis ◽  
Economic Approach ◽  
Economic Crises ◽  
New Approach ◽  
Institutional Economic ◽  
Institutional Approach ◽  
Effort Mobilization ◽  
Logical Method ◽  
The Impact

Subject. The article addresses approaches to understanding the economic and macroeconomic crisis. Objectives. The aim is to study and update the concepts of macroeconomic crisis and economic crisis, taking into account modern crisis phenomena and processes, for easier identification and timely anti-crisis measures. Methods. The study draws on the abstract-logical method. Results. The paper clarifies the terms "macroeconomic crisis" and "economic crisis", adds two approaches to the traditional general economic approach to understanding macroeconomic and economic crises, i.e. priority-economic (new approach) and institutional- economic (updated approach). I offer a new systemic grouping of signs of macroeconomic crises and examples that reveal the impact of new signs of these crises on macroeconomics. I formulated a new idea of the unity of intermittent and persistent crisis. Conclusions. The priority-economic approach indicates the priority areas of effort mobilization in the process of crisis management of macroeconomics. The institutional-economic approach broadens the perception of the crises and confirms the need to apply an updated institutional approach to all phenomena and processes studied in macroeconomics.

The Use of Sensorial Marketing in Stores

2014 ◽  
pp. 258-274
Author(s):  
Mónica Gómez Suárez ◽  
Cristina García Gumiel
Keyword(s):  
Consumer Behavior ◽  
State Of The Art ◽  
Future Research ◽  
Main Concern ◽  
Managerial Implication ◽  
General Overview ◽  
Main Effects

The main concern of this chapter is to develop a state-of-the-art of the literature referring to the use of sensorial marketing within the store. For this purpose, a deep interdisciplinary review of the theoretical and empirical works related to this discipline has been carried out. Thanks to this review, the link between some sensorial stimuli and consumer behavior has been demonstrated, but also the lack of research in some areas of study has been identified. This chapter provides a general overview of the sensorial variables used within the store by the managers, their main effects in the consumer behavior, and the most important model, the SOR model, to explain these relations. Conclusions, managerial implication, and recommendations for future research are provided.

History of Turkey's Economic Crises

2017 ◽  
pp. 318-332
Author(s):  
Hakan Ay ◽  
Öznur Uçar
Keyword(s):  
Economic Development ◽  
Economic Crisis ◽  
Economic Crises ◽  
Advanced Economy ◽  
Development Stages ◽  
Turkish Economy ◽  
The World ◽  
The Future ◽  
History Of ◽  
World Economic

Examine the history of Turkey's economic crisis based economy will give clues for a much better economy. For 92 years, history of Turkey Republic has experienced the development stages of democracy and economy. Turkey has completed the journey of economic development as the most advanced economy in the world, although began as an undeveloped country. Turkey has been affected from the global and regional crises and overcame the nine economic crises. The implemented economic crisis policies showed parallelism with the trend of the world economic thoughts and has been shaped around Keynes and Friedman applications. All these details have been described in our study chronologically. With our study, we were trying to portray the Turkish economy's yesterday and today. Thus, we believe that our study will create data for predicting the future of the Turkish economy and the future of the world of economy.

Consumer Behavior in the Mobile Environment

2016 ◽  
pp. 1168-1182
Author(s):  
Jean-Eric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Ease Of Use ◽  
Mobile Environment ◽  
Privacy And Security ◽  
Business Opportunities ◽  
Negative Effect ◽  
Mobile Context ◽  
And Behavior

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.

A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision

2020 ◽  
pp. 208-228
Author(s):  
Nihal Toros Ntapiapis ◽  
Çağla Özkardeşler
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Human Cognition ◽  
Purchase Decision ◽  
Consumer Behaviors ◽  
Brain Functions ◽  
New Methods ◽  
Consumer Neuroscience ◽  
And Behavior ◽  
The Brain

Given increasing knowledge about how consumers communicate with texts, our understanding of how brain processes information remains relatively limited. Besides that, in today's world, advancing neuroscience-related technology and developments have changed the understanding of consumer behavior. In this regard, in the 1990s, consumer neuroscience and neuromarketing concepts were revealed. This new concept has brought a multi-disciplinary approach and new perceptions of human cognition and behavior. For measuring consumer behaviors through a new alternative method, research has started combining traditional marketing researches with these new methods. This chapter explores how typeface knowledge from the brain functions using neuroscience technology and the importance neurosciences methodologies have for readability research. Moreover, this chapter will evaluate how typefaces affect the purchase decision of the consumers and offer an integrative literature review.

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