Marketing Communications for Destinations and Venues: Practice (II) Introduction Exhibiting at trade shows Organizing workshops and roadshows Running familiarization trips and educationals Organizing effective ambassador programmes Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-17 ◽

2012 ◽

pp. 158-172

Keyword(s):

Marketing Communications ◽

Trade Shows

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Marketing Communications for Destinations and Venues: Principles and Theories Introduction The communications process The messages to be communicated to the market Customer relationship management Publications Exhibiting at trade shows The role of advertising The characteristics and role of public relations The objectives of ambassador programmes Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-15 ◽

2012 ◽

pp. 124-138

Keyword(s):

Public Relations ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Marketing Communications ◽

Trade Shows

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Trade Shows in the Business Marketing Communications Mix

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00022 ◽

2013 ◽

Cited By ~ 3

Author(s):

Srinath Gopalakrishna ◽

Gary L. Lilien

Keyword(s):

Marketing Communications ◽

Trade Shows

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Introduction to the special issue on marketing communications and consumer behavior

Journal of Business Research ◽

10.1016/s0148-2963(02)00456-3 ◽

2003 ◽

Author(s):

C Derbaix

Keyword(s):

Consumer Behavior ◽

Marketing Communications ◽

Special Issue

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THE FORMATION OF A SYSTEM OF ANALYSIS AND MANAGEMENT OF COMPLEX MARKETING COMMUNICATIONS OF THE ENTERPRISE

Economy and Society ◽

10.32782/2524-0072/2018-19-70 ◽

2018 ◽

Author(s):

V.V. Levytskyi

Keyword(s):

Marketing Communications

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REFINING THE METHOD TO MEASURE THE INTANGIBLE VALUE OF TRADE SHOWS

Global Fashion Management Conference ◽

10.15444/gmc2018.12.02.02 ◽

2018 ◽

Vol 2018 ◽

pp. 1429-1435

Author(s):

Elina Koivisto ◽

◽

Pekka Mattila ◽

Anna Sirén

Keyword(s):

Trade Shows

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CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?

Global Fashion Management Conference ◽

10.15444/gfmc2019.06.01.01 ◽

2019 ◽

Vol 2019 ◽

pp. 584-588

Author(s):

Hyunsun Yoon ◽

◽

Jenny Ma ◽

Guiohk Lee

Keyword(s):

Social Media ◽

Marketing Communications

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The role of New and Traditional Media in the Rapidly Changing Marketing Communications Environment

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.03.001 ◽

2114 ◽

Cited By ~ 5

Author(s):

George Belch ◽

Michael Belch

Keyword(s):

Marketing Communications ◽

Traditional Media

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Theoretical basics of marketing communications development

Collection of Scientific Publications NUS ◽

10.15589/jnn20140210 ◽

2014 ◽

Vol 0 (2) ◽

Author(s):

Olha V. Panchenko

Keyword(s):

Marketing Communications

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The Relationship Between the Exhibitors’Show Performance and the Service Quality of Trade Shows: As reported by participating exhibitor managers in International Trade Shows held in Korea

International Commerce and Information Review ◽

10.15798/kaici.12.3.201009.3 ◽

2010 ◽

Vol 12 (3) ◽

pp. 3-34 ◽

Cited By ~ 1

Author(s):

김남수 ◽

Lee,Eun-Sup

Keyword(s):

International Trade ◽

Service Quality ◽

International Trade Shows ◽

Trade Shows ◽

The Relationship

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The Role of Marketing Communications in Human Economic Behavior

Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya ◽

10.24151/2409-1073-2018-1-37-45 ◽

2018 ◽

Vol 1 (17) ◽

pp. 37-45

Author(s):

A. I. Pirogov ◽

◽

V. A. Pirogova ◽

Keyword(s):

Economic Behavior ◽

Marketing Communications

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