Marketing Communications for Destinations and Venues: Principles and Theories Introduction The communications process The messages to be communicated to the market Customer relationship management Publications Exhibiting at trade shows The role of advertising The characteristics and role of public relations The objectives of ambassador programmes Summary Review and discussion questions Sources
2011 ◽
Vol 01
(04)
◽
pp. 63-71
2022 ◽
Vol 6
(1)
◽
pp. 263-272
◽
2015 ◽
pp. 413-446
◽
2019 ◽
Vol 12
(2)
◽
pp. 108
2004 ◽
Vol 33
(6)
◽
pp. 527-538
◽
2015 ◽
Vol 3
(3)
◽
pp. 28-47
◽
2005 ◽
Vol 9
(3)
◽
pp. 214-230
◽