A Theoretical Framework for Global Public Relations Research and Practice

2015 ◽  
Author(s):  
Krishnamurthy Sriramesh ◽  
Dejan Verčič
Keyword(s):  
Public Relations ◽  
Theoretical Framework ◽  
Research And Practice

scholarly journals Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

2016 ◽  
Author(s):  
Damion Waymer ◽  
Nneka Logan
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Corporate Communication ◽  
Organizational Memory ◽  
Corporate Communications ◽  
Memory Research ◽  
Research And Practice ◽  
Theory Research ◽  
Communication Methods

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?

The rise of the railroad in Virginia: A historical analysis of the emergence of corporate public relations in the United States

2018 ◽  
Vol 7 (1) ◽  
pp. 5-23 ◽  
Author(s):  
Nneka Logan
Keyword(s):  
United States ◽  
Public Relations ◽  
Historical Analysis ◽  
The United States ◽  
Theoretical Framework ◽  
Complex Nature ◽  
Historical Inquiry ◽  
Corporate Public Relations ◽  
Fully Functioning

This article explores the origins of corporate public relations by examining the untold story of railroad development and expansion in the Commonwealth of Virginia. Understanding the circumstances surrounding Virginia’s pioneer railroads, which emerged at a tumultuous time within a state deeply divided over the related issues of the railroad and slavery, can enrich our comprehension of public relations history in corporate contexts. Fully functioning society theory (FFST) is used as a theoretical framework to guide the historical analysis of the rise of the railroad in Virginia in the 19th and 20th centuries. The article expands FFST’s application to historical inquiry and productively directs attention to the varied and complex nature of the emergence of corporate public relations without venerating or denigrating the field’s origins.

How do strategic leaders engage with social media? A theoretical framework for research and practice

2020 ◽  
Vol 41 (8) ◽  
pp. 1490-1527 ◽  
Author(s):  
Ciaran Heavey ◽  
Zeki Simsek ◽  
Christina Kyprianou ◽  
Marten Risius
Keyword(s):  
Social Media ◽  
Theoretical Framework ◽  
Research And Practice ◽  
Strategic Leaders

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

The potential of threshold concepts: an emerging framework for educational research and practice

2007 ◽  
Author(s):  
Ursula Lucas ◽  
Rosina Mladenovic
Keyword(s):  
Higher Education ◽  
Education Research ◽  
Educational Research ◽  
Theoretical Framework ◽  
Research Field ◽  
Higher Education Research ◽  
Threshold Concepts ◽  
Research And Practice ◽  
Threshold Concept ◽  
Introductory Accounting

This paper explores the notion of a 'threshold concept' and discusses its possible implications for higher education research and practice. Using the case of introductory accounting as an illustration, it is argued that the idea of a threshold concept provides an emerging theoretical framework for a 're-view' of educational research and practice. It is argued that this re-view both demands and supports several forms of dialogue about educational research and practice: within the disciplines (between lecturers and between lecturers and students) and between lecturers and educational developers. Finally, it is suggested that, rather than representing a research field in its own right, the threshold concepts framework may act as a catalyst, drawing together a variety of fields of research in a productive educative framework.

scholarly journals Epistemology and social work: Integrating theory, research and practice through philosophical pragmatism

2016 ◽  
Vol 18 (3) ◽  
pp. 33-67
Author(s):  
Steve J Hothersall
Keyword(s):  
Social Work ◽  
Knowledge Creation ◽  
Theoretical Framework ◽  
Theory And Practice ◽  
Research And Practice ◽  
Theoretical Paper ◽  
Context Dependent ◽  
Philosophical Pragmatism ◽  
Theory Research

Debates regarding theory and practice in social work have often avoided detailed discussion regarding the nature of knowledge itself and the various ways this can be created. As a result, positivistic conceptions of knowledge are still assumed by many to be axiomatic, such that context-dependent and practitioner-oriented approaches to knowledge creation and use are assumed to lack epistemological rigor and credibility. By drawing on epistemology, this theoretical paper outlines the case for a renewed approach to knowledge definition, creation and use within social work by reference to pragmatism. Pragmatism has the potential to act as an organizing theoretical framework, taking account of the role of both ontology and epistemology, acting as a functional methodology for the further enhancement of practice-based knowledge.

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