scholarly journals A Sense of Things to Come: Future Research Directions in Sensory Marketing

2011 ◽  
pp. 391-406
Author(s):  
Maher Georges Elmashhara ◽  
Nada Elbishbishy

Although retail atmospherics has been an active field of study, further research is needed to address the role that sensory marketing plays in the retailing sector. This chapter presents a review of previous research and discusses the effect of visual, sound, and olfactory atmospherics on shopping outcomes. The interaction among these variables and their common impact on consumer behavior is also explored. The chapter expands and enriches the literature on retail atmospherics and discusses future research avenues. Further research will help retailers pay attention to the crucial role of sensory environment in shaping the customer experience and shopping behavior.


2021 ◽  
Vol 2021 ◽  
pp. 1-21
Author(s):  
Yuhan Zhao ◽  
Wei Zhang ◽  
Longquan Zhou ◽  
Wenpeng Cao

Boosted by the visions of 5G technology, along with the proliferation of IoT devices, we are lucky to bear witness of a tremendous shift within the Internet, mobile computing, and ubiquitous applications pervading people’s daily life. To catch up with the speed of this evolution, new architectures, which enable us to decentralize and focus more on the edge of the network, have to show up. To effectively address the record-breaking growth of data traffic, we also have to come up with new caching mechanisms in coping with users’ demanding QoE along with other aspects, such as data privacy and energy efficiency. In this paper, we intend to begin with reviews on edge caching. First, we make a detailed overview of mobile edge caching. Then, we move on to the QoS and QoE part, discussing the related literature concerning these topics. We then start to address factors concerning edge caching and QoE. Four cutting-edge applications utilizing these technologies with challenges posed by current network architectures are made clear. Our paper closes with some future research directions.


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