Teaching Content Strategy in Technical Communication

Author(s):  
Liza Potts ◽  
Laura Gonzales
2021 ◽  
pp. 004728162110419
Author(s):  
Gustav Verhulsdonck ◽  
Tharon Howard ◽  
Jason Tham

Technical and professional communication (TPC) and user experience (UX) design are often seen as intertwined due to being user-centered. Yet, as widening industry positions combine TPC and UX, new streams enrich our understanding. This article looks at three such streams, namely, design thinking, content strategy, and artificial intelligence to uncover specific industry practices, skills, and ways to advocate for users. These streams foster a multistage user-centered methodology focused on a continuous designing process, strategic ways for developing content across different platforms and channels, and for developing in smart contexts where agentive products act for users. In this article, we synthesize these developments and draw out how these impact TPC.


Author(s):  
Ray Gallon

The challenges of teaching Content Strategy and Information Architecture in a professional Master’s program are daunting because in these two disciplines the source of quality is hidden, and methodology can provide little useful guidance. The solution was to provide the cultural, epistemological, structural, and strategic principles behind these disciplines in classroom sessions, employing traditional lecture methods plus interactive exercises. All practical, hands-on experience comes through group research projects where students are expected to apply the principles that have been discussed in class. Students are evaluated solely on the group research projects. This case study suggests classroom methodology adjustment to make it more interactive and bring it into line with the informational environment students live in every day.


2022 ◽  
pp. 004728162110725
Author(s):  
Jason Tham ◽  
Tharon Howard ◽  
Gustav Verhulsdonck

This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide strategies for doing so.


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