Human development vis-à-vis Gross National Happiness in Bhutan

2019 ◽  
pp. 132-150
Author(s):  
Maitreyee Choudhury
Keyword(s):  
Human Development ◽  
Gross National Happiness ◽  
National Happiness

Gross national happiness

2009 ◽  
Vol 23 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Winton Bates
Keyword(s):  
Gross National Happiness ◽  
National Happiness

Gross National Happiness (GNH)

2018 ◽  
Vol 38 (3) ◽  
pp. 331-340 ◽  
Author(s):  
Gene R. Laczniak ◽  
Nicholas J. C. Santos
Keyword(s):  
Common Good ◽  
Well Being ◽  
Gross National Happiness ◽  
The Common Good ◽  
Classical Utilitarianism ◽  
Development Goals ◽  
The Common ◽  
National Happiness ◽  
Essential Contribution ◽  
Purpose Of Business

This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common good, and, in that manner can be perceived as a ‘more ethical’ conception of the purpose of business activity. Finally, it links GNH to promising areas of Macromarketing scholarship. One essential contribution of this commentary is that it differentiates subjective community happiness from more objective measures of QoL familiar to macromarketing studies.

Bhutan & Gross National Happiness

2020 ◽  
pp. 161-168
Author(s):  
Diego Burger Araujo Santos ◽  
Sangay Dorji
Keyword(s):  
Gross National Happiness ◽  
National Happiness

scholarly journals Booklover: Gross National Happiness

2014 ◽  
Vol 26 (1) ◽  
Author(s):  
Donna Jacobs
Keyword(s):  
Gross National Happiness ◽  
National Happiness

scholarly journals Notes on Bhutan’s Gross National Happiness and its Measurement

2016 ◽  
Vol 27 ◽  
pp. 1-15
Author(s):  
Eduardo Monaco
Keyword(s):  
International Development ◽  
Poverty Reduction ◽  
Good Governance ◽  
Early Stage ◽  
Multidimensional Poverty ◽  
Holistic Approach ◽  
Environmental Preservation ◽  
Gross National Happiness ◽  
Stage Of Development ◽  
National Happiness

Bhutan, a Himalayan landlocked country of just about 750,000 inhabitants, has since the 1980s adopted a unique, holistic approach to development governance commonly referred to as 'Gross National Happiness' (GNH), which aims at achieving equitable socio-economic progress in harmony with other fundamental 'pillars' such as environmental preservation, good governance, and protection of the local cultural identity. The strategy - inspired, above all, by solid Tantric Buddhist belief - significantly differentiates itself from the mainstream GDP-driven, output-maximizing paradigms by maintaining that truly sustainable development can only originate from acknowledging the equal dignity and crucial interdependence of various dimensions of both human and natural life. This paper, drafted in the month of December 2015, briefly analyzes GNH policy’s key tenets and achievements – more conspicuous in regards to democratic governance and environment than in terms of inclusive, multidimensional poverty reduction, as well as its recently devised measuring tool, the GNH Index, and the results of its latest surveys. Factors like the peculiar Buddhist culture that informs it, the relatively simple economic infrastructure at this early stage of development, as well as the limited size of the politically active, urbanized population, all make GNH per se a distinctively Bhutanese phenomenon. Nevertheless, the fundamental paradigm shift that GNH advocates has already resonated beyond the countries’ borders, reinforcing a growing trend across international development actors towards a more comprehensive, qualitative definition and measurement of societal development.

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