Strategic Communication Planning in the Digital Age

The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.

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CHALLENGES FOR DEMOCRACY IN DIGITAL AGE: STRATEGIC COMMUNICATION AS A TOOL FOR BETTER GOVERNANCE

5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018, Modern Science ◽

10.5593/sgemsocial2018h/11/s01.001 ◽

2018 ◽

Author(s):

Martins Daugulis

Keyword(s):

Digital Age ◽

Strategic Communication

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Managing diversity in higher education

Journal of Asian Pacific Communication ◽

10.1075/japc.00003.yus ◽

2018 ◽

Vol 28 (1) ◽

pp. 41-60 ◽

Cited By ~ 1

Author(s):

Norhafezah Yusof ◽

Rosna Awang Hashim ◽

Nena P. Valdez ◽

Aizan Yaacob

Keyword(s):

Higher Education ◽

Planning Process ◽

Mission Statement ◽

Diversity Training ◽

National Level ◽

Strategic Communication ◽

Leadership Academy ◽

Communication Plan ◽

Managing Diversity ◽

Communication Planning

Abstract Situated in the first stage of Lewin’s Change Management Model (Lewin, 1947), this study examined the strategic communication plan needed to enable Higher Educational Institutions (HEIs) to embrace learner diversity via diversity engagement. Participants were 56 academics from 14 public and two private universities in Malaysia who attended the Learner Diversity training module at the Higher Education Leadership Academy (AKEPT) between the periods from 2014 to 2015. During the training sessions, participants were asked to diagnose the existing communication strategies of their respective universities that concerned learner diversity, and to suggest ways to fulfill the mission of driving diversity in their respective universities. Each participant wrote three series of reflective writings and these created a total database of 168 reflective notes. The data were analyzed using the six phases of thematic analysis proposed by Braun and Clarke (2006). The findings have identified three main themes for a strategic communication planning approach: (1) re-examining the institutional mission statement on inclusive diversity practices, (2) changing the mindset of academe, and (3) starting with small steps when introducing change in embracing learner diversity. This study served as one of the baseline studies conducted at the national level to comprehend the potential of a strategic communication planning process in HEIs from the perspectives of employees.

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Communicating Congressional Priorities in the Digital Age

10.1093/oso/9780197582268.003.0003 ◽

2021 ◽

pp. 47-64

Author(s):

Annelise Russell

Keyword(s):

Political Communication ◽

Low Cost ◽

Digital Age ◽

Strategic Communication ◽

Daily Basis ◽

Alternative Media ◽

Going Public

Senators are “going public” with their rhetorical agenda, communicating a style of representation that will resonate with their individual constituencies. Senators’ tweets tell us what kind of representative they want to present themselves as, using the platform to develop a reputation as a policy wonk, a constituent servant, or a partisan warrior. This chapter explores the role of strategic communication in the Senate through the lens of Twitter and explains why these short and not-so-sweet messages have become an integral part of senators’ political communication. Twitter, unlike alternative media options, offers senators outsized discretion with minimal costs over the information a networked, digital constituency receives on a daily basis. Senators are systematically presenting themselves to voters through their rhetorical agendas, using the unconstrained and low-cost advantages of Twitter to signal their priorities in ways that resonate with a senator’s preferred constituency.

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