alternative media
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2022 ◽  
Author(s):  
Rio Rovando Rindengan

Instagram social media has now become an alternative media in the field of marketing and promotion. Personally, you can do business through Instagram. Currently, Selebgram is becoming a trend among Instagram users in Indonesia. Being a celebgram must have its own uniqueness to be different from other competitor celebgrams. In building it, good personal branding is needed to be able to survive in the world of celebrity on Instagram. Ohim with the account @ibrhmrsyd without any background as a celebrity also received the celebgram title. Ohim's personal branding has attracted the attention of well-known products by only using Instagram as a means of delivering communication messages. He can be glimpsed and attract the attention of well-known brands in Indonesia and make him an endorser in the program. He became one of the celebgram in the city of Bandung that represents the famous product. This study discusses how the personal branding strategy of non-celebrity celebrities is. The method used is descriptive qualitative with indicators consisting of eleven characteristics of authentic personal branding by Rampersad. The results of the study state that Ohim's personal branding strategy is to have values, character, code of conduct and morals, focus on one area, be consistent, have relevance, have visibility, gain recognition, apply positive things, and be yourself while maintaining its existence and always maintaining relationships that exist both in the @ibrhmrsyd Instagram account and in their daily lives.


2021 ◽  
Vol 4 (3) ◽  
pp. 129-138
Author(s):  
Andi Muhamad Iqbal Akbar Asfar ◽  
Andi Muhamad Irfan Taufan Asfar ◽  
Sharma Thaha ◽  
Ady Kurnia ◽  
Adji Syaifullah

The problem of rice husk waste as a result of rice processing is a major problem in Sanrego Village, especially in the Pada Elo' Farmer Group. The accumulation of rice husk waste while the land area to accommodate a lot of rice husk waste during the harvest season forced the farmer groups to burn it. However, another problem that arises is the emergence of air pollution and the results of burning rice husk waste are useless because they are not used properly. Therefore, this community service will process the potential of rice husk waste into husk charcoal by providing information, knowledge, and skills on how to process rice husk waste into rice husk charcoal which can be used as an alternative media for ornamental plants which are currently the prima donna. The implementation method consists of three stages, namely Tudang Sipulung, Mario-rio, and Mappesabbi which are taken from the Bugis tradition of having a philosophy of working together, thus directing farmer groups to participate and be fully involved (participatory by doing). The results obtained by the average partner member experienced an 82,5% increase in information and knowledge aspects as well as skills and were able to grow their entrepreneurial spirit, especially processing rice husk waste.


Author(s):  
Jaka Warsihna ◽  
Wang Dandan ◽  
E Oos M Anwas ◽  
Maman Suryaman ◽  
Fauzy Rahman Kosasih ◽  
...  

AbstractAudiobook is one of the alternative media that can provide material in the form of sound recordings made to attract concentration, facilitate learners, and provide a creative platform in learning. The lack of use of audiobooks in learning is one of the toughest challenges for teachers to achieve the existing learning objectives, especially in university. This study descriptively explored the urgency of using audiobooks in general course learning as a form of distance learning manifestation. A total of 294 respondents filled out the questionnaire by selecting the sample using purposive sampling. The results showed that most respondents thought that the use of audiobooks in learning was a positive breakthrough that could arouse their interest and interest in being active in learning. In addition, respondents also agreed that the use of this audiobook must be strengthened by various essential elements such as the material to be delivered, the chosen voice actor, and the duration of time that will be used. Thus, the results of this study illustrate the importance of using audiobooks in learning.Keyword: Audiobook, Distance Learning, Learning Media


Journalism ◽  
2021 ◽  
pp. 146488492110595
Author(s):  
Declan McDowell-Naylor ◽  
Stephen Cushion ◽  
Richard Thomas

Alternative online political media (AOPM) have become increasingly prominent elements of the media system in many countries. In response, numerous academic studies have examined the nature of these newer forms of alternative media. In line with this recent scholarship, in this study we carry out a longitudinal and systematic content analysis of nine AOPM websites in the United Kingdom (UK) ( N = 3452) between 2015 and 2018. Overall, we found a diversity of content, contrasting values and degrees of partisanship, which we develop into a typology of outlets. This includes four overlapping areas: electoral hyperpartisans, cultural partisans, political cycle specialists and vernacular macro-blogs. We conclude by recommending that scholars need to develop more detailed content analyses in order to better understand online alternative media, their interactions with the wider media system, and the system itself.


2021 ◽  
Vol 5 (4) ◽  
pp. 101-115
Author(s):  
Irina Valerievna Nazarova ◽  

This article is devoted to alternative media in Russia, in particular to those that can be attributed to the so—called «Critical Media», representing completely different information and opinions, adding variety to the invisible struggle between publications that hold a pro—state, anti—state and neutral position. The emergence of such media in Russia, development during the Soviet Union, as well as their state at this point in time. In the article, we will look at how this direction developed, talk about the most prominent representatives and their projects.


Author(s):  
Marina Rospitasari

The development of the digital world provides ample scope to activists who are also engaged in Documentary Film Industry. In line with the democratic and deliberative spirit, YouTube, one of the social media platforms, has become an alternative media with a strategic positioning to be used by film activists to distribute their works. This research applied literature review and descriptive quantitative content analysis as a methodology. Based on alternative media theory, YouTube is alternative media that filmmakers utilise in the documentary film creative industry. Documentary films are products of the film industry and aspiration, identity struggle, and artistic expression. As a media representation of communication technology, YouTube provides ample opportunities for art activists to convey their critical ideas to voicing marginal groups’ aspirations. Based on reviewing the Watchdoc YouTube account, this research findings that YouTube supports filmmakers to develop interactive documentary and collaborative actions with other strategic stakeholders, such as Production House, NGO, individual activists, social communities, and educational institutions. According to the practising of digital activism, this phenomenon gives another perspective about building an activist network. Activism through the creative documentary industry is not reflected as people mobilisations but building engagement through the product (documentary film).


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