A strategic communication planning model

Article 31, paragraph (1) of the 1945 Indonesia Constitution said that every citizen has a basic right to education. The law creates a framework for the main educational goals, policies, and plans as well as aims to make education relevant to the needs of the community. It also provides the rights and obligations of citizens to get full education without discrimination including children with disabilities or children with special needs. The KAP (Knowledge, Attitude, and Practice) communication planning model is divided into three phases. The first phase is targeting the audience, messages and communication channels. The second phase is planning to design messages, produce the media (drafting) and make the trial. The third phase includes changing the knowledge, attitudes, and practice of targets that are expected to be carried out by teachers and therapists. KAP communication planning model is intended to improve the interpersonal communication of children with special needs both in the teaching and learning process and also in their daily lives in the family and community.

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Managing diversity in higher education

Journal of Asian Pacific Communication ◽

10.1075/japc.00003.yus ◽

2018 ◽

Vol 28 (1) ◽

pp. 41-60 ◽

Cited By ~ 1

Author(s):

Norhafezah Yusof ◽

Rosna Awang Hashim ◽

Nena P. Valdez ◽

Aizan Yaacob

Keyword(s):

Higher Education ◽

Planning Process ◽

Mission Statement ◽

Diversity Training ◽

National Level ◽

Strategic Communication ◽

Leadership Academy ◽

Communication Plan ◽

Managing Diversity ◽

Communication Planning

Abstract Situated in the first stage of Lewin’s Change Management Model (Lewin, 1947), this study examined the strategic communication plan needed to enable Higher Educational Institutions (HEIs) to embrace learner diversity via diversity engagement. Participants were 56 academics from 14 public and two private universities in Malaysia who attended the Learner Diversity training module at the Higher Education Leadership Academy (AKEPT) between the periods from 2014 to 2015. During the training sessions, participants were asked to diagnose the existing communication strategies of their respective universities that concerned learner diversity, and to suggest ways to fulfill the mission of driving diversity in their respective universities. Each participant wrote three series of reflective writings and these created a total database of 168 reflective notes. The data were analyzed using the six phases of thematic analysis proposed by Braun and Clarke (2006). The findings have identified three main themes for a strategic communication planning approach: (1) re-examining the institutional mission statement on inclusive diversity practices, (2) changing the mindset of academe, and (3) starting with small steps when introducing change in embracing learner diversity. This study served as one of the baseline studies conducted at the national level to comprehend the potential of a strategic communication planning process in HEIs from the perspectives of employees.

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Strategic Communication Planning

The Practice of Government Public Relations - ASPA Series in Public Administration and Public Policy ◽

10.1201/b11053-11 ◽

2011 ◽

pp. 143-156

Author(s):

Diana Martinelli

Keyword(s):

Strategic Communication ◽

Communication Planning

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Media Booklet Company Profile CV. Sary Cards Samarinda Penunjang Aktivitas Komunikasi Pemasaran

Jurnal Analisis Sosial Politik ◽

10.23960/jasp.v4i2.58 ◽

2020 ◽

Vol 4 (2) ◽

Author(s):

Kezia Arum Sary ◽

Sarwo Eddy Wibowo ◽

Amar Makruf Jauhari ◽

Arfian Rony Ashadi

Keyword(s):

Planning Model ◽

Marketing Communication ◽

Printing Industry ◽

Goods And Services ◽

East Kalimantan ◽

Digital Era ◽

Technological Developments ◽

Communication Activity ◽

Communication Planning ◽

The Way

Sary Cards, located in Samarinda, East Kalimantan, is an industry engaged in the printing and procurement of goods and services. Specific products that are the uniqueness or focus of this printing are in the form of invitations, be it wedding invitations, birthdays, building inaugurations, tasmiyah and so on. However, in today's all-digital era, the printing industry has to undergo many changes with many new competitions through the digital market. Not only changes in the way of selling, but the increasingly diverse products that have begun to shift with technological developments, as well as the way of production. The company profile booklet media is used as a marketing communication activity to be able to survive the competition in this digital era. The compilation of this profile booklet takes a practice-based approach with the communication planning model used is SOSTAC analysis and uses two types of data, primary and secondary.

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Dissemination of Disaster Communication and Information via Instagram @bpbdkaro

RSF Conference Series: Business, Management and Social Sciences ◽

10.31098/bmss.v1i4.364 ◽

2021 ◽

Vol 1 (4) ◽

pp. 210-217

Author(s):

Puji Lestari ◽

Eko Teguh Paripurno ◽

Hikmat Subekti ◽

Catrinadia Christie Br. Barus ◽

Elisabeth Isyana

Keyword(s):

Social Media ◽

Data Collection ◽

Disaster Management ◽

Information Dissemination ◽

Planning Model ◽

Disaster Communication ◽

Management Agency ◽

Disaster Information ◽

Dissemination Process ◽

Communication Planning

The social media Instagram @bpbdkaro as a source of communication and disaster information dissemination in the Karo community is no longer active. The purpose of this study was to find a disaster communication planning model in the communication and information dissemination process from the Karo Regency Regional Disaster Management Agency (BPBD) to the community through the Instagram @bpbdkaro social media account. This study uses qualitative evaluation research methods, data collection techniques with Focus Group Discussion and interviews with Instagram managers, the Head of Planning for the Regional Disaster Management Agency (BPBD), and field observations. Quantitative evaluation method with data collection techniques is carried out online through Google Form to 50 people who use social media randomly. The evaluation results show that Instagram social media is used by the majority of respondents (28%) as the main source of searching for disaster information in Karo, but @bpbdkaro social media is not active because the Karo Regency BPBD does not dare to face negative comments from the community and the unavailability of human resources to manage it. This causes the dissemination process of disaster communication and information through social media Instagram @bpbdkaro not going well to achieve the goal due to the lack of elements of communication planning. The results of the evaluation of researchers with BPBD Karo Regency have carried out communication planning referring to the Cutlip and Center planning theory by covering elements of fact determination, planning, communication, and evaluation. The theoretical new findings in this study provide additional elements of communication competence and resources in the Cutlip and Center Communication Planning Model. The substance of this research contributes in the form of recommendations for communication planning models for the dissemination of disaster communication and information through social media.

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