While providing public access to rivers in urban areas is a first step, maintaining a high quality recreation experience can be expensive. Knowing the economic benefits of high quality recreation may help recreation managers in justifying budget increases and define priorities during a time of scarce resources. To provide that information we have conducted urban river recreation valuation using Choice Experiments (CE). We value user defined recreation attribute improvements for the following: reducing the presence of trash, increasing water clarity, reducing crowds and increasing vegetation. We also tested whether pro-environmental attitudes and behaviors influence visitors’ Willingness to Pay (WTP) for improvements in environmental attributes. Three of the four attribute improvements were statistically significant (marginal values are provided in parenthesis): reduction of trash ($173), improving water clarity ($52), and reducing crowding ($28). The results can help managers justify improved trash removal and littering enforcement strategies, and advocate improvement of water quality by means of enacting and enforcing more strict regulations on littering, off-roading use, gravel pit discharges, and maximum visitation levels.
Valuing Urban Tropical River Recreation Attributes Using Choice Experiments