scholarly journals Corporate Social Responsibility in Multinational Companies Based in Lebanon: Exploring the Role of Managers’ Individual and Situational Factors in Institutionalizing CSR

2020 ◽  
Author(s):  
◽  
Marguerite Eid

In a world that is becoming more unstable the implementation of CSR activities is changing. CSR started at the corporate level in a context that firm behaviour should move away from a concentration on profit seeking. Multinational companies (MNCs) must take responsibility for contributing (or not) to the progress of society, environment, and economy in developing countries as some large MNCs can have more economic and social power than governments (Garriga & Mele, 2004). Understanding how MNCs execute corporate social responsibility (CSR) in diverse and developing countries worldwide is still at an early stage, (Hah & Freeman, 2014). Microfoundational studies are vital because the understanding of how communication, cognition, and behaviour at micro-levels influence and are influenced by higher-level structures then permits researchers to develop a better understanding of diversity in institutional results. This study explores the practice of CSR through exploratory qualitative interviews using Lebanon as a case study. A major contribution is that the levels of CSR engagement are impacted by institutional theory. The microfoundations are thus institutional work, becoming institutional entrepreneurship at the meso level using that as a way to legitimize their operations in Lebanon. Macro and meso level aspects are developed from these CSR microdynamics. It also discusses how people who work in Lebanon make sense of CSR using an identified centrifugal approach and tailoring processes to suit the religious and social context.

Author(s):  
Mariano Nieto Antolín

Este artículo se centra en el estudio de la dimensión internacional de la responsabilidad social corporativa (RSC). Se estudia el proceso de difusión que han experimentado las prácticas de RSC en el plano internacional, se identifican distintas concepciones de RSC y se analizan sus efectos sobre la eficiencia. Adicionalmente, se analizan los problemas específicos que plantea a las empresas multinacionales la adopción de criterios socialmente responsables.<br /><br />This article focuses on the international dimension of Corporate Social Responsibility (CSR). The diffusion process of CSR practices in an international context is studied, and different views of CSR are identified. Moreover, this paper analyzes how CSR practices affect firm's efficiency and it also explores the specific problems multinational companies face when adopting socially responsible criteria.<br />


2019 ◽  
pp. 1463-1470 ◽  
Author(s):  
Maria DiGabriele

This chapter is aimed at addressing gaps highlighted as being inherent in the current model of Corporate Social Responsibility. In so doing, it proposes means whereby the current CSR model can be harnessed more efficiently to achieve and realize the goal of poverty reduction - particularly in developing countries.


Author(s):  
Ebrahim Soltani ◽  
Ying Ying Liao ◽  
Abdullah Iqbal ◽  
Farhad Analoui

The aim of this chapter is to contribute to the further advancement of theoretical and empirical debate on CSR management by yielding support to the multidisciplinary and ‘context-dependent' nature of the field of managerial leadership of CSR and illustrating the various managerial orientations and attitudes of Iran's auto industry. Whilst there was very considerable evidence of the increased emphasis upon Sharia compliance mandate to regulate individual managers' personal values and orientation, there was much less evidence that this had as yet been carried through into similar behavioural and attitudinal changes at organisational and societal levels. Hence, the dominant managerial orientations toward CSR neither brought corporate behaviour up to a level where it was congruent with the prevailing Islamic cultural and societal norms nor it fulfilled the developmental promise of CSR. In a nutshell, the overall trend was incontrovertibly toward more personal/managerial use of CSR and failure to maintain a balance between (normative) developmental and instrumental CSR.


Author(s):  
Wayne Visser

This article maps out the crucial role and responsibilities for business in fighting poverty and acting responsibly in developing countries. It begins by proposing different ways to categorize the literature on corporate social responsibility (CSR) in developing countries. It then reviews the research which has been conducted at a global and regional level, before considering the main CSR drivers in developing countries. Finally, it proposes a model of CSR in developing countries, before concluding with a summary and recommendations for future research. What is clear from this article is that CSR in developing countries is a rich and fascinating area of enquiry, which is becoming ever more important in CSR theory and practice. And since it is profoundly under-researched, this enquiry also represents a tremendous opportunity for improving the knowledge and understanding about CSR.


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