A Comparative Review of Various Data Mining Algorithms for Customer Behaviour Identification Using Market Basket Analysis

2021 ◽  
Vol 6 (1) ◽  
pp. 9-16
Author(s):  
Bhavisha Moghe ◽  
Harish Kumar Pamnani ◽  
Neeraj Kumar Verma
ICIT Journal ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 94-104
Author(s):  
Fernando Siboro ◽  
Capri Eriansyah ◽  
Muhammad Adi Sofyan

Teknologi informasi saat ini terus berkembang semakin cepat, membuat pola berfikir manusia berubah, dengan proses pertumbuhan yang seperti ini, generasi akan datang diharuskan mempunyai keahlian yang lebih baik di bidang pemanfaatan teknologi informasi. Kebutuhan adanya kemudahan dari segi pemasaran, saat ini dirasa sangat penting, terutama bagi perusahaan yang bergerak dibidang penjulan atau distributor guna menunjang meningkatkan akurasi dan kualitas pemasaran itu sendiri. Namun pada kenyataanya, sistem yang berjalan masih tergolong kurang efektif dan efesien dalam melayani kebutuhan pelanggan, hal ini dikarenakan sistem pemasaran produk hanya bisa diakses secara manual, dan belum adanya media informasi seputar produk yang ditawarkan, oleh sebab itu dibuatlah suatu perancangan sistem informasi yang mengatur pemasaran produk dan dapat menjadi bahan dalam pembuatan laporan sistem penunjang keputusan. Dalam perancangan ini menggunakan metode data mining market basket analysis dan Max-Miner sebagai algoritma. Serta menggunakan metode penerapan sistem waterfall atau sering dinamakan siklus hidup klasik (classic life cycle). Dengan demikian rancang bangun sistem informasi ini, mengacu kepada bagaimana cara agar pemasaran produk dapat di akses dengan mudah, cepat, dan akurat dimanapun dan kapanpun, calon customer dapat mengakses tanpa terkendala waktu dan tempat, serta menjadi wadah dalam pengambilan keputusan oleh perusahaan. Metodologi desain menggunakan uml yang melimuti usecase, activity, squence dan untuk pengelolaan basis data menggunakan mysql. Sistem ini diharapkan mampu dijadikan salah satu penunjang keputusan untuk kebutuhan promosi produk. Kata Kunci: Penunjang pemasaran, promosi produk, algoritma Max-Miner


2019 ◽  
Vol 14 (1) ◽  
pp. 21-26 ◽  
Author(s):  
Viswam Subeesh ◽  
Eswaran Maheswari ◽  
Hemendra Singh ◽  
Thomas Elsa Beulah ◽  
Ann Mary Swaroop

Background: The signal is defined as “reported information on a possible causal relationship between an adverse event and a drug, of which the relationship is unknown or incompletely documented previously”. Objective: To detect novel adverse events of iloperidone by disproportionality analysis in FDA database of Adverse Event Reporting System (FAERS) using Data Mining Algorithms (DMAs). Methodology: The US FAERS database consists of 1028 iloperidone associated Drug Event Combinations (DECs) which were reported from 2010 Q1 to 2016 Q3. We consider DECs for disproportionality analysis only if a minimum of ten reports are present in database for the given adverse event and which were not detected earlier (in clinical trials). Two data mining algorithms, namely, Reporting Odds Ratio (ROR) and Information Component (IC) were applied retrospectively in the aforementioned time period. A value of ROR-1.96SE>1 and IC- 2SD>0 were considered as the threshold for positive signal. Results: The mean age of the patients of iloperidone associated events was found to be 44years [95% CI: 36-51], nevertheless age was not mentioned in twenty-one reports. The data mining algorithms exhibited positive signal for akathisia (ROR-1.96SE=43.15, IC-2SD=2.99), dyskinesia (21.24, 3.06), peripheral oedema (6.67,1.08), priapism (425.7,9.09) and sexual dysfunction (26.6-1.5) upon analysis as those were well above the pre-set threshold. Conclusion: Iloperidone associated five potential signals were generated by data mining in the FDA AERS database. The result requires an integration of further clinical surveillance for the quantification and validation of possible risks for the adverse events reported of iloperidone.


Author(s):  
Ari Fadli ◽  
Azis Wisnu Widhi Nugraha ◽  
Muhammad Syaiful Aliim ◽  
Acep Taryana ◽  
Yogiek Indra Kurniawan ◽  
...  

BioResources ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. 4891-4904
Author(s):  
Selahattin Bardak ◽  
Timucin Bardak ◽  
Hüseyin Peker ◽  
Eser Sözen ◽  
Yildiz Çabuk

Wood materials have been used in many products such as furniture, stairs, windows, and doors for centuries. There are differences in methods used to adapt wood to ambient conditions. Impregnation is a widely used method of wood preservation. In terms of efficiency, it is critical to optimize the parameters for impregnation. Data mining techniques reduce most of the cost and operational challenges with accurate prediction in the wood industry. In this study, three data-mining algorithms were applied to predict bending strength in impregnated wood materials (Pinus sylvestris L. and Millettia laurentii). Models were created from real experimental data to examine the relationship between bending strength, diffusion time, vacuum duration, and wood type, based on decision trees (DT), random forest (RF), and Gaussian process (GP) algorithms. The highest bending strength was achieved with wenge (Millettia laurentii) wood in 10 bar vacuum and the diffusion condition during 25 min. The results showed that all algorithms are suitable for predicting bending strength. The goodness of fit for the testing phase was determined as 0.994, 0.986, and 0.989 in the DT, RF, and GP algorithms, respectively. Moreover, the importance of attributes was determined in the algorithms.


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