The Relationship between Watching Motivation, Perceived Value, Place Attachment and Behavioral Loyalty: A Case of China Tennis Open

2021 ◽  
Vol 2 (2) ◽  
pp. 27-44
Author(s):  
Qiang Zhang ◽  
Zhibo Tian ◽  
Jianmin Shi ◽  
Wangda Guo
Keyword(s):  
Place Attachment ◽  
Perceived Value ◽  
Behavioral Loyalty ◽  
The Relationship

scholarly journals Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

2020 ◽  
Vol 35 (1) ◽  
pp. 34 ◽  
Author(s):  
Akram Harmoni Wiardi ◽  
Effed Darta Hadi ◽  
Herry Novrianda
Keyword(s):  
Customer Satisfaction ◽  
Indirect Effect ◽  
Switching Costs ◽  
Perceived Value ◽  
Primary Data ◽  
Survey Method ◽  
Store Image ◽  
Store Loyalty ◽  
Behavioral Loyalty ◽  
The Relationship

<p>The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.</p>

scholarly journals From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief

2020 ◽  
Vol 12 (10) ◽  
pp. 4229
Author(s):  
Dan Yao ◽  
Ke Zhang ◽  
Lin Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Heritage ◽  
Place Attachment ◽  
Positive Impact ◽  
Perceived Value ◽  
Cultural Value ◽  
Equation Modeling ◽  
Intangible Cultural Heritage ◽  
Revisit Intention ◽  
The Relationship

Mazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China’s first world-class folklore intangible cultural heritage. More than 5000 Mazu temples and 200 million tourists who believe in Mazu can be found worldwide. The aim of the study was to take Meizhou Island as a case study to understand the relationships among tourists’ perceived value, place attachment, and revisit intention. In total, 424 tourists in Meizhou Island were surveyed and structural equation modeling was performed to test such relationships. Results show that tourists’ perceived value has a significant positive impact on place attachment (p < 0.05), which in turn has a significant positive impact on revisit intention (p < 0.05). The results of bootstrap test show that the confidence intervals are (0.001, 0.328), (0.147, 0.425), (0.058, 0.396), (0.092, 0.408), respectively, which do not contain 0. Therefore, place attachment acts as a complete intermediary in the relationship between tourism resources and service value, social value, cost value, and revisit intention. The confidence interval of the direct effect of cultural value and revisit intention is (0.193, 0.501), which does not contain 0, indicating that place attachment acts as a partial mediator in the relationship between cultural value and revisit intention. Findings of this study would be of use to readers of cultural tourism.

scholarly journals The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

2018 ◽  
Vol 5 (4) ◽  
pp. 95 ◽  
Author(s):  
Bryan Brown
Keyword(s):  
Positive Relationship ◽  
Perceived Value ◽  
Veterinary Clinic ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Staff Members ◽  
Strong Positive Relationship ◽  
Pet Owner ◽  
The Relationship

Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satisfaction and loyalty (attitudinal and behavioral) in veterinary clinics, along with the moderating roles of trust, commitment, perceived value, and relational characteristics. Responses collected from 351 pet-owners through social media were analyzed using descriptive and inferential statistics. The results show that attitudinal loyalty (AL) has a strong positive relationship with communication at multiple points in a veterinary clinic, whereas the relationship with behavioral loyalty (BL) was not as clear. Additional findings suggest that AL, which is influenced by trust in the veterinarian, communication from staff members and commitment, has a strong positive relationship with behavioral intentions, increases the number of products and services that a pet-owner consumes at his or her primary veterinary clinic, and attenuates the role of cost in receiving veterinary care. These findings can help veterinary clinic owners and managers in developing and implementing relationship strategies that improve pet-owner loyalty.

scholarly journals The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

2018 ◽  
Author(s):  
Bryan Brown
Keyword(s):  
Positive Relationship ◽  
Perceived Value ◽  
Veterinary Clinic ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Staff Members ◽  
Strong Positive Relationship ◽  
Pet Owner ◽  
The Relationship

Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satisfaction and loyalty (attitudinal and behavioral) in veterinary clinics, along with the moderating roles of trust, commitment, perceived value, and relational characteristics. Responses collected from 351 pet-owners through social media were analyzed using descriptive and inferential statistics. The results show that attitudinal loyalty (AL) has a strong positive relationship with communication at multiple points in a veterinary clinic whereas the relationship with behavioral loyalty was not as clear. Additional findings suggest that AL, which is influenced by trust in the veterinarian, communication from staff members and commitment, has a strong positive relationship with behavioral intentions, increases the number of products and services that a pet-owner consumes at his or her primary veterinary clinic, and attenuates the role of cost in receiving veterinary care. These findings can help veterinary clinic owners and managers in developing and implementing relationship strategies that improve pet-owner loyalty. The article that follows is a synopsis of the author’s dissertation.

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