Structural relationships among tourists’ experience, perceived value, place attachment, and satisfaction in Yeosu : Focusing on the theory of experience economy

Author(s):  
Hae-Jeong Choi ◽  
Choong-Ki Lee ◽  
Seoung-Hee Oh
2019 ◽  
Vol 11 (1) ◽  
pp. 210 ◽  
Author(s):  
Xijing Cui ◽  
Gyehee Lee ◽  
Seung Jea Lee ◽  
Taegoo Terry Kim

The purpose of this study is to investigate causal relationships among interpretation satisfaction, environmental attitudes, place attachment, destination loyalty, and perceived value of ecotourism for tourists visiting the Chengdu Panda Base (CPB) in China. An online and an on-site field survey were administered to respondents aged 50 years old and older who use the Internet relatively little. A total of 243 questionnaires were collected and analyzed. The results drawn from the structural model indicate that, first, the satisfaction level regarding the interpretation service positively affects the balance of nature and place attachment (place dependence and place identity) of tourists. Second, as tourists hold higher regard for the balance of nature and stronger place attachment to a tourist site, they tend to hold a stronger destination loyalty; conversely, anthropocentrism correlates negatively with destination loyalty. Lastly, the results show that the more destination loyalty tourists had, the more highly they valued ecotourism in the CPB, which in turn increased the amount of money they were willing to pay to enjoy the CPB, indicating that destination loyalty positively affects tourists’ perceived value of ecotourism.


2020 ◽  
Vol 11 (2) ◽  
pp. 255-271
Author(s):  
Kübra Aşan ◽  
Kerem Kaptangil ◽  
Aysun Gargacı Kınay

PurposeThe purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music festival. The study presented herein also examined festival experiences based on the experience economy model.Design/methodology/approachA face-to-face survey was performed at the rock music festival Kuzey Fest in Sinop/Turkey, where 336 questionnaires were completed. The statistical analyses conducted to establish the relationship between experiences, perceived value and satisfaction comprised explanatory factor analyses and multiple regression analysis.FindingsThis study showed that the experience economy in the context of music festivals consists of four experience dimensions. According to the findings, the participants had predominantly entertainment and aesthetics experiences through passive participation. The study concluded that there were partial and full mediating roles of perceived festival value in the relationship between some experience dimensions and satisfaction; however, it was also found that escape experiences did not significantly affect satisfaction. Finally, the aesthetics, education, entertainment and festival value variables were important pioneer variables for satisfaction.Practical implicationsThis study provides industry practitioners with meaningful insight on how to build rich festival experiences and satisfaction.Originality/valuePerceived value is a critical factor for developing satisfaction and gaining a competitive edge. While much is known about the effect of festival experiences on satisfaction, there is little research examining festival value within the framework of experiences and satisfaction. This research also provides valuable insights for applying the experience economy within the context of events management.


2014 ◽  
Vol 32 (4) ◽  
pp. 401-415 ◽  
Author(s):  
Hak Jun Song ◽  
Choong-Ki Lee ◽  
Jin Ah Park ◽  
Yoo Hee Hwang ◽  
Yvette Reisinger

2020 ◽  
Vol 12 (10) ◽  
pp. 4229
Author(s):  
Dan Yao ◽  
Ke Zhang ◽  
Lin Wang ◽  
Rob Law ◽  
Mu Zhang

Mazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China’s first world-class folklore intangible cultural heritage. More than 5000 Mazu temples and 200 million tourists who believe in Mazu can be found worldwide. The aim of the study was to take Meizhou Island as a case study to understand the relationships among tourists’ perceived value, place attachment, and revisit intention. In total, 424 tourists in Meizhou Island were surveyed and structural equation modeling was performed to test such relationships. Results show that tourists’ perceived value has a significant positive impact on place attachment (p < 0.05), which in turn has a significant positive impact on revisit intention (p < 0.05). The results of bootstrap test show that the confidence intervals are (0.001, 0.328), (0.147, 0.425), (0.058, 0.396), (0.092, 0.408), respectively, which do not contain 0. Therefore, place attachment acts as a complete intermediary in the relationship between tourism resources and service value, social value, cost value, and revisit intention. The confidence interval of the direct effect of cultural value and revisit intention is (0.193, 0.501), which does not contain 0, indicating that place attachment acts as a partial mediator in the relationship between cultural value and revisit intention. Findings of this study would be of use to readers of cultural tourism.


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