scholarly journals A Comparative Discussion of the Notion of 'Validity' in Qualitative and Quantitative Research

Author(s):  
Glyn Winter

The issues surrounding the use and nature of the term 'validity' in qualitative research are controversial and many. In this paper, the author attempts to establish that 'validity' is not a single, fixed or universal concept, but rather a contingent construct, inescapably grounded in the processes and intentions of particular research methodologies and projects. The first section of this work deals with the problems faced in defining 'validity' in both quantitative and qualitative research methods and will briefly review other authors' attempts to categorise it. The work will then proceed to distinguish and compare the claims to 'validity' made by quantitative and qualitative researchers, highlighting similarities and differences as they emerge. Finally, an attempt will be made to establish that an understanding of nature of 'truth' is central to any theorisation of 'validity.' It will become clear that it is the affiliations of methodologies, concerning truth, that generate varying notions of 'validity.'

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.


INFERENSI ◽  
2015 ◽  
Vol 9 (2) ◽  
pp. 417
Author(s):  
Purwanto Purwanto

This study aimed to start an effort to evaluate the quality of thesis institutionally. The purpose of this study is to determine the quality of the thesis and determine the achievement of the quality of the thesis as a research work. This study is a descriptive evaluation. The study was conducted at the Department of PAI FITK IAIN Surakarta. The results showed several things. First, the majority of PAI student thesis in 2012 used qualitative research methods. Second, the quality of PAI student thesis in 2012 were generally good, on the thesis that uses quantitative and qualitative research methods. Third, the thesis uses quantitative research methods have a higher quality index than the thesis that uses qualitative research methods. Fourth, for the thesis used quantitative research methods showing the low quality of the elements present in the background of the problem and framework of thinking. Fifth, for the thesis used qualitative research methods showing the low quality of the elements contained in the title of the study andbackground of the problem


2007 ◽  
Vol 12 (2) ◽  
pp. 70-82 ◽  
Author(s):  
Carol L. Langer ◽  
Cynthia A. Lietz ◽  
Rich Furman

Social work students are drawn to qualitative research methods, perhaps because of their experience with interviewing and their interest in process. However, since students need to learn both qualitative and quantitative research methods because both are used in the literature, instructors are challenged to teach both types of methods in one course. The purpose of this article is to illustrate one method used to teach qualitative research methods to undergraduate social work students. The model presents a narrative analysis and moves students from raw data to an analytical model.


Author(s):  
Lydia Reid

“If I had realised you were interviewing me about science, I probably wouldn’t have agreed to do it” – this quote from an interviewee raises one of the key methodological issues facing researchers in the field of religion and science. The perception that one ought to be an ‘expert’ in science before one can be interviewed on the topic makes the recruitment of participants in qualitative and quantitative research particularly problematic. However, it does tell us something important about the way people understand ‘science’ and the increasing pressure on church leaders to be held accountable for anything they say in the public domain. In this chapter, Raid reflect on her experiences as a sociologist carrying out research on clergy attitudes towards science using both quantitative and qualitative research methods. She discusses the implications of having self-selecting interviewees as well as the challenges in creating a survey that accurately reflects the respondents’ views. Moreover, she outlines some of the key findings from the research and how some of these are intertwined with the aforementioned methodological issues.


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