scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

2007 ◽  
Vol 12 (2) ◽  
pp. 70-82 ◽  
Author(s):  
Carol L. Langer ◽  
Cynthia A. Lietz ◽  
Rich Furman

Social work students are drawn to qualitative research methods, perhaps because of their experience with interviewing and their interest in process. However, since students need to learn both qualitative and quantitative research methods because both are used in the literature, instructors are challenged to teach both types of methods in one course. The purpose of this article is to illustrate one method used to teach qualitative research methods to undergraduate social work students. The model presents a narrative analysis and moves students from raw data to an analytical model.


2007 ◽  
Vol 33 (5) ◽  
pp. 304-308
Author(s):  
Daniel McLean ◽  
Ryan Jensen ◽  
Amy Hurd

Urban forest research using quantitative research methods has enabled researchers and policymakers to make informed decisions. Using qualitative research methods may increase our understanding and knowledge of the urban forest. This article describes the nature of qualitative research, describes why it has not been a common research method in urban forestry, and illustrates what role it may have in urban forest research. We conclude that qualitative research may enrich our knowledge and understanding of the urban forest.


Author(s):  
Glyn Winter

The issues surrounding the use and nature of the term 'validity' in qualitative research are controversial and many. In this paper, the author attempts to establish that 'validity' is not a single, fixed or universal concept, but rather a contingent construct, inescapably grounded in the processes and intentions of particular research methodologies and projects. The first section of this work deals with the problems faced in defining 'validity' in both quantitative and qualitative research methods and will briefly review other authors' attempts to categorise it. The work will then proceed to distinguish and compare the claims to 'validity' made by quantitative and qualitative researchers, highlighting similarities and differences as they emerge. Finally, an attempt will be made to establish that an understanding of nature of 'truth' is central to any theorisation of 'validity.' It will become clear that it is the affiliations of methodologies, concerning truth, that generate varying notions of 'validity.'


INFERENSI ◽  
2015 ◽  
Vol 9 (2) ◽  
pp. 417
Author(s):  
Purwanto Purwanto

This study aimed to start an effort to evaluate the quality of thesis institutionally. The purpose of this study is to determine the quality of the thesis and determine the achievement of the quality of the thesis as a research work. This study is a descriptive evaluation. The study was conducted at the Department of PAI FITK IAIN Surakarta. The results showed several things. First, the majority of PAI student thesis in 2012 used qualitative research methods. Second, the quality of PAI student thesis in 2012 were generally good, on the thesis that uses quantitative and qualitative research methods. Third, the thesis uses quantitative research methods have a higher quality index than the thesis that uses qualitative research methods. Fourth, for the thesis used quantitative research methods showing the low quality of the elements present in the background of the problem and framework of thinking. Fifth, for the thesis used qualitative research methods showing the low quality of the elements contained in the title of the study andbackground of the problem


Author(s):  
Halime Güngör ◽  
Nihan Potas

The general aim of this research is to analyze the graduate dissertations on migration in education and training in Turkey. Dissertations are aimed to be discussed in terms of years, types, departments, research methods, data analysis methods, migration handling methods. This content analysis study has been designed with qualitative research methods. 34 master thesis and 7 doctoral dissertations, totally 41 dissertations on migration on education and training which have been being on YÖK (Higher Education Board) database in Turkey were examined in this research. Research results show that, researchers mostly used qualitative research methods. According to research results, using qualitative research methods in dissertations have been followed by quantitative research methods, survey model, mixed research methods, experimental model, field research and case study. Mostly migration abroad and education, internal migration and reflections on education in various dimensions were investigated in graduate dissertations on migration in education and training in Turkey. In future, thesis on migration in Turkey can be examined on the other fields like economy, sociology, and politics.


Author(s):  
Adrian Morgan ◽  
Vicki Drury

The controversy that has surrounded the value of quantitative research methods as opposed to qualitative approaches as a means to increasing the knowledge and understanding of human behaviour in health and illness, has been contested by nurse scholars for several decades. This paper continues debate around this issue and provides a critique of the problems associated with these competing paradigms. It challenges the convention that all nursing research must be objective and value free in order to be scientific, and provides an overview of the processes that should be considered by researchers utilizing qualitative methods of inquiry.


Author(s):  
Ali Kılıçoglu

Qualitative research is a type of scientific research which includes document analysis, observation or interview. Qualitative research process describes the events in the natural environment realistically and holistically. Although quantitative research methods are mostly used in educational sciences, qualitative research methods are also used by the educational science researchers. An Introduction to Qualitative Research by Uwe Flick (2014) is an ideal guide for educational science researchers in regard to qualitative research methods and techniques.


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