FACTORS INFLUENCING INTENTION ON SELECTING TOURISM DESTINATION: CASE STUDY SUMAI HOTEL
Keyword(s):
This study examined factors that influence the intention of tourists to select a tourism destination. Data quantitative was collected from tourists across Peninsular Malaysia. A frequency, percentage, and mean analysis were used to identify the specific respondent’s view. The variables assessed in this study, including tourism tendencies, coastal tourism, sustainable coastal tourism, accommodation, and demographic profile. The result showed that the majority of respondents choose Sumai Hotel & Apartment for religious purposes. In addition, the English-speaking staff, interesting places nearby, and transportation were the top three reasons why they choose to stay in Sumai Hotel & Apartment Sdn. Bhd.
2014 ◽
Vol 2
(1)
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pp. 26-32
2016 ◽
Vol 21
(3)
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pp. 213-229
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INFLUENCIAL FACTORS ON TOURISTS’ DECISION TO TOURISM DESTINATION: A CASE STUDY OF CHAU DOC, AN GIANG
2018 ◽
Vol 1
(31)
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pp. 10-19
2017 ◽
Vol 31
(5)
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pp. 49-59
1985 ◽
Vol 15
(3)
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pp. 267-287
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