Didattica d’artista in tv: Costruire è facile di Bruno Munari
Through the examination of the old issues of the “Radiocorriere”, the contribution measures the size of an artist’s work for tv, that was surprisingly lasting and structured: the television serial program Costruire è facile [Making is easy], written and presented by Bruno Munari (Milan, 1907-1998). Broadcasted throughout 1956 on the Rai national program, the program earned the artist/designer a certain reputation also as a television presenter. Still little investigated, Munari’s work for television responds to one of the main tasks which, according to him, are proper to the artists in the mass society: unveiling the “secrets of the trade” in order to build a future in which the art of the few can be replaced by an art freely made by everyone. Obviously, one has to learn to be creative, therefore the artists have to start teaching. The masterpiece that society expects from them has a didactic reason, and to convey it, television proves to be a very effective vehicle.