scholarly journals Proposed Business Strategy for PT Futura Land (Real Estate Developer) to Compete and Grow Successfully in the Future

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Priscilla Priscilla ◽  
Keyword(s):  
Real Estate ◽  
Product Development ◽  
Business Strategy ◽  
Evaluation System ◽  
Central Government ◽  
Sales Performance ◽  
Property Market ◽  
Real Estate Developer ◽  
New Variant ◽  
The Future

Recovery from economic downturn caused by COVID-19 is still considered slow, despite of all the hard work from private sector and stimuluses being issued by central government. Futura Land as one of real estate developer, is not an exception. Facing the fierce competition and challenges in the future, the Company needs to assess and enhanced business strategy in order to prepare for the future of property market and adapt with the possibility of COVID-19 being an endemic. This research wants to uncover the reason of unrecovered sales performance, the effect of several government initiatives on property market and also recommend business strategy including the implementation plan for the Company. This research used qualitative methodology by utilizing both primary and secondary data. Based on data analysis, the root of problem is coming from lack of evaluation system in the Company, low brand awareness among potential customer, low initiatives from sales person, low level of product development and collaboration. From external point of view, low purchasing power caused by endless case of COVID-19 new variant has brought a huge influence of the unrecovered sales performance. In addition, the stimuluses in property market is issued by government a year after the pandemic taken its toll. To win competition and grow further, the Company should increase and shifting their marketing communication activities to online platform while revisit the content of marketing materials, develop product development team to bolster the current product design, intensify the role of banks relationship officer in order to help customer eligible for their mortgage financing and bringing wide variety of banks to propose their financing to. Last, the Company should start develop an enhanced and structured evaluation system within the Company to review the effectiveness and continuity of any program being proposed to the management.

Cycology – what has been learnt from previous real estate cycles?

2017 ◽  
Vol 35 (4) ◽  
pp. 427-435
Author(s):  
Simon Durkin
Keyword(s):  
Real Estate ◽  
Property Market ◽  
Content Type ◽  
Market Sentiment ◽  
Lessons Learnt ◽  
Quantitative Property ◽  
The Future ◽  
Future Challenges ◽  
Current Cycle ◽  
Industry Professionals

Purpose The purpose of this paper is to look at the lessons learnt from the previous real estate cycles based on a sample of investors, occupiers and academics and seek to understand the practical challenges the industry faces in the current cycle. Design/methodology/approach The paper summarises the results of qualitative research and interviews conducted and analysed by BNP Paribas Real Estate and Ipsos MORI. Findings The paper considers the crisis of 2008, its impact on performance, lessons learnt by the industry as a result and the future challenges. Whilst the industry felt well prepared to withstand future uncertainty and change, there was concern that subsequent generations of industry professionals will not be well equipped to deal with the pace and magnitude of change. Practical implications This is a practical study that seeks to place a greater emphasis on the drivers of market sentiment rather than focussing on quantitative forecasts. Originality/value There is much attention given to quantitative property market forecasts; however, there seems to be little appreciation of the need to evolve our process in today’s fast paced, structurally changing market which will behave differently to how it has in the past. Economic forecasts have received much criticism recently and these provide the basis for property market forecasts. The consideration of sentiment and the qualitative aspect of the future drivers of performance have never been so critical.

scholarly journals Business Strategy For Property Development In Cengkareng Business City Area

2019 ◽  
Vol 2 (5) ◽  
Author(s):  
Henri Suharlim Dan Rina Adi Kristianti
Keyword(s):  
Real Estate ◽  
Basic Concept ◽  
Business Strategy ◽  
Business Plan ◽  
Property Development ◽  
Building Product ◽  
International Airport ◽  
Tax Amnesty ◽  
Massive Growth ◽  
Real Estate Developer

The massive growth of real estate development in Jakarta especially in near area Soekarno-Hatta International Airport and rapid growth Indonesia economic condition due to tax amnesty program that held by government , should  increase opportunity for the local and international real estate developer company . This business plan will provide the information and basic concept that needed by business strategist or investors in evaluating aspect feasibility and as guidelines and strategic information for next managers who try to develop suitable construction business concept in Cengkareng , Jakarta Barat which is the location itself near with international airport .This business concept aim to become basic concept for the marketers and business strategist in Cengkareng Business City (CBC) to redevelope blank site area into suitable and profitable building product for the investors by providing useful information , calculation , and design concept for next project in CBC . Based on result of businessn plan feasibility study , this business plan is calculated to achieve good results for investment by gaining NPV value of Rp219,556,798,184.16 , by using assumption cost of capital 10% . It also planned to gain IRR value 30 % , it bigger than yearly rate 10% . It shows that the investment for this business plan can exceed the rate of investment that aimed by CBC investors themselves .

scholarly journals ISSUE OF RISK IN LITERATURE

2017 ◽  
Vol 25 (3) ◽  
pp. 74-86
Author(s):  
Aneta Cichulska ◽  
Radosław Wisniewski
Keyword(s):  
Risk Factors ◽  
Risk Analysis ◽  
Real Estate ◽  
Interdisciplinary Approach ◽  
Subject Area ◽  
Review Of Literature ◽  
Property Market ◽  
Management Processes ◽  
The Future ◽  
Real Estate Management

Abstract Any attempt to explicitly define the property market involves an interdisciplinary approach. Commonly applied notions referring to the genesis of risk in the area of medicine, humanities and, in particular, social and other sciences, have a significant impact on the strictly technical definition. The juxtaposition of the established definitions concerning the phenomenon of risk is an attempt to refer their types and risk factors to the extensive subject area of risk concerning the property market itself. In the future, this may contribute to the development of new risk analysis methods or methods of determining its probability and, therefore, levelling the effect of uncertainty in developing real estate management processes. The aim of the paper is to carry out a review of literature for a deeper analysis of this issue.

scholarly journals Urban Growth, Real Estate Development and Indigenous Property: Simulating the Expansion Process in the City of Temuco, Chile

2021 ◽  
Vol 10 (2) ◽  
pp. 101
Author(s):  
Francisco Maturana ◽  
Mauricio Morales ◽  
Fernando Peña-Cortés ◽  
Marco A. Peña ◽  
Carlos Vielma
Keyword(s):  
Real Estate ◽  
Urban Growth ◽  
Urban Expansion ◽  
Indigenous Communities ◽  
Objective Evaluation ◽  
Real Estate Development ◽  
Territorial Planning ◽  
The Future ◽  
Urban Scenario ◽  
The City

Urbanization is spreading across the world and beyond metropolitan areas. Medium-sized cities have also undergone processes of accelerated urban expansion, especially in Latin America, thanks to scant regulation or a complete lack thereof. Thus, understanding urban growth in the past and simulating it in the future has become a tool to raise its visibility and challenge territorial planners. In this work, we use Markov chains, cellular automata, multi-criteria multi-objective evaluation, and the determination of land use/land cover (LULC) to model the urban growth of the city of Temuco, Chile, a paradigmatic case because it has experienced powerful growth, where real estate development pressures coexist with a high natural value and the presence of indigenous communities. The urban scenario is determined for the years 2033 and 2049 based on the spatial patterns between 1985 and 2017, where the model shows the trend of expansion toward the northeast and significant development in the western sector of the city, making them two potential centers of expansion and conflict in the future given the heavy pressure on lands that are indigenous property and have a high natural value, aspects that need to be incorporated into future territorial planning instruments.

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