scholarly journals Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian’s Interior

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Cleginaldo Pereira de Carvalho ◽  
Keyword(s):  
Decision Making ◽  
Market Research ◽  
Business Plan ◽  
Competitive Advantages ◽  
Plan Analysis ◽  
Marketing Analysis ◽  
The City ◽  
Commercial Center ◽  
Relevant Factors

Nowadays, when competitiveness has become a frequent factor among companies, they must be prepared and structured, in order to acquire competitive advantages in the market. The present work aims to analyze the restaurant market in the commercial center of the city of Lorena, state of São Paulo - SP, providing information on the profile of consumers, companies that compete in the market and influencing aspects in decision making in choosing the preferred establishment, thus providing the necessary subsidies for the elaboration of a possible business plan. The investigation was conducted through a bibliographic review and a market research applied to regulars in the commercial center of the municipality. The results obtained demonstrate the existence of a heterogeneous market, composed of consumers of the most varied ages, occupations and preferences for companies already established in the local commerce. The study also presented as the most relevant factors in the process of choosing the preferred restaurant the quality of the products, the service and the variety. Thus, the feasibility of proceeding to a detailed business plan, incorporating financial and marketing aspects, is concluded.

scholarly journals Multiparametric Analysis of Urban Environmental Quality for Estimating Neighborhood Renewal Alternatives

2021 ◽  
Vol 6 (4) ◽  
pp. 172-188 ◽  
Author(s):  
Dalit Shach-Pinsly ◽  
Stefan Bindreiter ◽  
Idan Porat ◽  
Shai Sussman ◽  
Julia Forster ◽  
...  
Keyword(s):  
Decision Making ◽  
Built Environment ◽  
Urban Renewal ◽  
Environmental Quality ◽  
Scenario Analysis ◽  
Water Infiltration ◽  
Decision Making Process ◽  
Sense Of Security ◽  
The City

The neighborhood renewal process is an important opportunity to update the built environment; however, major changes to the built environment might decrease spatial performance and environmental quality. In these processes, there is a need to evaluate urban renewal alternatives, especially the quality of the environment, to understand the performance of the newly designed built environment. The quality of the built environment depends on a variety of aspects (such as walkability, energy level, security, open spaces, water permeability, etc.), several of which can be assessed using diverse measurements and evaluation models. Current new technological developments, based on GIS, enable the evaluation of diverse aspects of environmental quality and promote urban renewal decision-making processes. Urban renewal needs to harness these models in the decision-making approaches to improve assessment processes of urban renewal alternative estimations that consider future performance and quality of the built environment. In this article, we present a 3D-GIS multiparametric scenario analysis for neighborhood renewal alternatives estimation to evaluate the performance and quality of the built environment as part of the decision-making process. The multiparametric approach will include an evaluation analysis of several aspects of environmental quality, including walkability, accessibility, sense of security, energy, shade, water infiltration, visibility, and more. The analysis results will indicate the level of performance for each aspect as indices for environmental quality. The multiparametric scenario analysis for neighborhood renewal will be conducted on three renewal alternatives for one neighborhood in the city of Hatzor HaGlilit, Israel.<p>In this article, we present a 3D-GIS multiparametric scenario analysis for neighborhood renewal alternatives estimation to evaluate the performance and quality of the built environment as part of the decision-making process. The multiparametric approach will include evaluation analysis of several aspects of the environmental quality, including walkability, accessibility, sense of security, energy, shade, water infiltration, visibility, and more. The analysis results will indicate the level of performance for each aspect, as indices for environmental quality. The multiparametric scenario analysis for neighborhood renewal will be conducted on three renewal alternatives for one neighborhood in the city of Hatzor-HaGlilit, Israel.</p>

scholarly journals PREFACE

2018 ◽  
Vol IV-4/W7 ◽  
pp. 1-2
Author(s):  
C. Ellul ◽  
V. Coors ◽  
S. Zlatanova ◽  
R. Laurini ◽  
M. Rumor
Keyword(s):  
Decision Making ◽  
Data Management ◽  
Smart City ◽  
Spatial Information ◽  
Smart Cities ◽  
Citizen Engagement ◽  
Smart Data ◽  
The City ◽  
Urban Data

<p><strong>Abstract.</strong> Simply defined, a Smart City is a city overlaid by a digital layer, which is used for the governance of the city. A Smart City uses intelligent technology to enhance our quality of life in urban environments, bringing together people and data from disparate sources such as sensors, demographics, topographic and 3D mapping, Building Information Models and many more. Increasingly, Smart Cities use this data in a variety of ways, to address key challenges related to transportation, communications, air quality, noise, well-being of the citizens, decision making relating to education and health and urban planning, as well as in relation to initiatives such as startups and fostering economic growth and employment within the city. As more data becomes available, the challenges of storing, managing and integrating such data are also multiplied.</p><p> This increasing interest in Smart Cities world-wide, along with a growing understanding of the importance of integrating “Smart” data with other data and wider applications for the benefit of citizens, made the choice of hosting the third Smart Data, Smart Cities conference in Delft – in conjunction with three other conferences – a very natural one. Together the four conferences were held during the week of 1st–5th October 2018, and alongside SDSC participants were invited to attend the ISPRS Technical Commission IV Symposium, the 13th 3D GeoInfo Conference and the 6th International FIG Workshop on 3D Cadastres. Participant interaction – and the ability to attend sessions across the four events – was particularly encouraged. SDSC 2018 itself was organised by the Urban Data Management Society (UDMS www.udms.net), ISPRS and TU Delft (the Delft University of Technology), and Professor Volker Coors Chaired the SDSC committee.</p><p> As in previous years, three key conference themes were proposed to represent the Smart Cities: <b>Smart Data</b> (sensor network databases, on-the-fly data mining, geographic and urban knowledge modeling and engineering, green computing, urban data analytics and big data, big databases and data management), <b>Smart People</b> (volunteered information, systems for public participation) and <b>Smart Cities</b> (systems of territorial intelligence, systems for city intelligence management,3D modeling of cities, internet of things, social networks, monitoring systems, mobility and transportation, smart-city-wide telecommunications infrastructure, urban knowledge engineering, urban dashboard design and implementation, new style of urban decision-making systems, geovisualization devoted to urban problems, disaster management systems).</p><p> This volume consists of 18 papers, which were selected from 34 submissions on the basis of double blind review, with each paper being reviewed by a minimum of three reviewers. These papers present novel research concerning the use of spatial information and communication technologies in Smart Cities, addressing different aspects of Smart Data and Smart Citizens. The selected papers tackle different aspects of Smart Cities: 3D; Citizen Engagement; transport, sustainable mobility; dashboards and web GIS; citizen engagement and participation; sensors; urban decision making.</p><p> The editors are grateful to the members of the Scientific Committee for their time and valuable comments, which contributed to the high quality of the papers. Reviews were contributed by: Giorgio Agugiaro, Maria Antoniabrovelli, Ken Arroyoohori, Martina Baucic, Michela Bertolotto, Pawel Boguslawski, Azedine Boulmakoul, Caesar Cardenas, Ofelia Cervantes, Volker Coors, Isabel Cruz, Vincenzo Delfatto, Claire Ellul, Tarun Ghawana, Gesquiere Gilles, Gerhard Groeger, Eberhard Gulch, Jan-Henrik Haunert, Stephen Hirtle, Umit Isikdag, Martin Kada, Snjezana Knezic, Robert Laurini, Liu Liu, Ed Manley, Viviana Mascardi, Marco Minghini, Raul Monroy, Regina Motz, Beniamino Murgante, Marco Painho, Dev Paudyal, Alenka Poplin, Ivana Racetin, Ismail Rakip Karas, Preston Rodrigues, David Sol, Wei Tu, Wei Tu, Genoveva Vargas, Kavita Vemuri, Edward Verbree, Mingshu Wang, Maribel Yasminasantos, Sisi Zlatanova. We are also grateful to the work of the local organising committee at TU Delft, without whom this conference would not have been possible. ISPRS Annals of the Photogrammetry, Remote Sensing and Spatial Information Sciences, Volume IV-4/W7, 2018 3rd International Conference on Smart Data and Smart Cities, 4–5 October 2018, Delft, The Netherlands</p>

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 112-139
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 1406-1433
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

scholarly journals ANALISIS PENATAAN PERMUKIMAN KUMUH RENCANA KAWASAN 1 KOTA BANJARMASIN KUIN UTARA - ALALAK SELATAN - ALALAK TENGAH - ALALAK UTARA

2019 ◽  
Vol 15 (3) ◽  
pp. 430
Author(s):  
Dwi Kurniasih ◽  
Ira Mentayani ◽  
Lilis Hartati ◽  
Zainal Abidin
Keyword(s):  
Decision Making ◽  
Community Involvement ◽  
Data Validation ◽  
Slum Area ◽  
Self Help ◽  
Inhibiting Factors ◽  
Self Help Groups ◽  
The City ◽  
Implementation Factors

The purpose of this research is to identify factors inhibiting the implementation of the arrangement of the slum area plan for Banjarmasin City. The method used in this study uses purposive sampling data collection techniques, namely secondary and primary (Questionnaire, interview, observation/observation) in the city of Banjarmasin. The method of data analysis with the help of SPSS 25 is to find out the Data Validation and Reliability Tests for the inhibiting factors in the arrangement of slums, the inhibiting index of the inhibiting factors in the structuring of slums, and the partial F test to find out the significant levels of the factors inhibiting the implementation of slums. The results of the research that have been carried out that obtained 20 implementation factors and 8 factors inhibiting the implementation of the arrangement of slums are low community income, lack of community involvement in decision making, documents that are not of good quality, non-functioning KPP (Development Maintenance Group), the quality of community self-help groups still low, the difficulty of changing people's behavior.

scholarly journals IMPORTANCE OF THE MARKETING ENVIRONMENT ANALYSIS IN THE PROCESS OF STRATEGIC MARKETING DECISION MAKING

2020 ◽  
Vol 2 (2) ◽  
pp. 24-32
Author(s):  
Dilyana Yaneva
Keyword(s):  
Decision Making ◽  
Success Factors ◽  
Strategic Marketing ◽  
Primary Data ◽  
Competitive Advantages ◽  
Environment Analysis ◽  
Marketing Environment ◽  
Marketing Decision ◽  
Marketing Analysis

The analytical activity aims to increase company’s competitiveness and establish its strategic position in the business. Timely diagnosis of threats, identification of key success factors and competitive advantages enables company management to constantly review its marketing goals and strategies by taking proper and timely strategic marketing decisions. In this regard, the main objective of the article is to examine the characteristics and main directions of marketing analysis, emphasizing their importance in the process of strategic marketing decision making. A survey was used as a main method for collecting primary data. The evaluation of the studied indicators is performed on a 5-point Likert-type scale. The obtained results show the underestimated role of the environment analysis in the companies’ marketing activity and its necessity in decision making for a long-term development and prosperity. The conclusion includes a summary concerning the overcoming of these problems.

scholarly journals Sistem Pendukung Keputusan Pemilihan Lokasi Pre-Wedding di Kota Medan dengan Menggunakan Metode VIKOR dan BORDA

2020 ◽  
Vol 1 (3) ◽  
pp. 207
Author(s):  
Ade Syahputra
Keyword(s):  
Decision Making ◽  
Decision Support ◽  
Decision Support System ◽  
Decision Support Systems ◽  
Support System ◽  
Location Selection ◽  
Decision Making Processes ◽  
The City ◽  
Selection Of

Decision Support System for the selection of pre-wedding locations using the Vikor and Borda methods. A tool has been made to select the pre-wedding location in the city of Medan. The criteria used in the decision support system for pre-wedding location selection are: access to the location, costs, location conditions and location situation. Knowing the process of selecting the best pre-wedding location that is still experiencing obstacles in the process of decision-making results for brides who want to do a pre-wedding photo session. Pre-wedding venue selection is very important because it determines the good results of the pre-wedding photo. Very many places that are very suitable for pre-wedding photo sessions for example in the city of medan. Decision Support Systems can come in forms, ranging from simple forms of data management to complex application forms and can also be used to accelerate and improve the quality of decision making processes in an organization

scholarly journals PREFACE

2021 ◽  
Vol XLVI-4/W1-2021 ◽  
pp. 1-2
Author(s):  
V. Coors ◽  
P. Rodrigues ◽  
C. Ellul ◽  
S. Zlatanova ◽  
R. Laurini ◽  
...  
Keyword(s):  
Decision Making ◽  
Data Management ◽  
Smart City ◽  
Spatial Information ◽  
Smart Cities ◽  
Well Being ◽  
Smart Data ◽  
The City ◽  
Urban Data

Abstract. Simply defined, a Smart City is a city overlaid by a digital layer, which is used for the governance of the city. A Smart City uses intelligent technology to enhance our quality of life in urban environments, bringing together people and data from disparate sources such as sensors, demographics, topographic and 3D mapping, Building Information Models and many more. Increasingly, Smart Cities use this data in a variety of ways, to address key challenges related to transportation, communications, air quality, noise, well-being of the citizens, decision making relating to education and health and urban planning, as well as in relation to initiatives such as startups and fostering economic growth and employment within the city. As more data becomes available, the challenges of storing, managing and integrating such data are also multiplied.The first Urban Data Management Symposium (UDMS) was held in 1971 in Bonn, Germany, made the choice of hosting the 6th international conference on Smart Data and Smart Cities (SDSC) in Stuttgart a very natural one. SDSC was established in 2016 as the successor of the UDMS, and this year we celebrate the 40th anniversary of the series of symposia and conferences. The SDSC 2021 will be part of the scientific week on intelligent cities at HFT Stuttgart. Together four events were held during the week of 14th – 17th September 2021, and alongside SDSC participants were invited to attend the “Energy, water and food for the cities of the future” conference, the “LIS-City – liveable, intelligent, and sustainable City” workshop, and the mobility day Stuttgart. Participant interaction – and the ability to attend sessions across the four events – was particularly encouraged. SDSC 2021 itself was organised by the Urban Data Management Society (UDMS www.udms.net), ISPRS and HFT Stuttgart (the University of Applied Science Stuttgart), and Professor Volker Coors Chaired the SDSC committee.As in previous years, three key conference themes were proposed to represent the Smart Cities: Smart Data (sensor network databases, on-the-fly data mining, geographic and urban knowledge modeling and engineering, green computing, urban data analytics and big data, big databases and data management), Smart People (volunteered information, systems for public participation) and Smart Cities (systems of territorial intelligence, systems for city intelligence management, 3D modeling of cities, internet of things, social networks, monitoring systems, mobility and transportation, smart-city-wide telecommunications infrastructure, urban knowledge engineering, urban dashboard design and implementation, new style of urban decision-making systems, geovisualization devoted to urban problems, disaster management systems).This volume consists of 18 papers, which were selected from 41 submissions on the basis of peer review. These papers present novel research concerning the use of spatial information and communication technologies in Smart Cities, addressing different aspects relating to Smart Data. Selected papers tackle different aspects of Smart Cities: transport, sustainable mobility; dashboards and web GIS; citizen engagement and participation; sensors; urban decision making.The editors are grateful to the members of the Scientific Committee for their time and valuable comments, which contributed to the high quality of the papers. Reviews were contributed by: Alias Abdul-Rahman, Giorgio Agugiaro, Ken Arroyo Ohori, John Barton, Martina Baucic, Filip Biljecki, Lars Bodum, Pawel Boguslawski, Azedine Boulmakoul, Matteo Caglioni, Caesar Cardenas, Eliseo Clementini, Volker Coors, Youness Dehbi, Abdoulaye Abou Diakité, Adil El Bouziri, Claire Ellul, Tarun Ghawana, Gesquiere Gilles, Didier Grimaldi, Ori Gudes, Stephen Hirtle, Martin Kada, Lamia Karim, Robert Laurini, Christina Mickrenska-Cherneva, Christopher Petit, Alenka Poplin, Ivana Racetin, Dimos Pantazis, Preston Rodrigues, Camilo Leon Sanchez, Genoveva Vargas Solar, Nils Walravens, Parag Wate, Besri Zineb, Sisi Zlatanova. We are also grateful to the work of the local organising committee at HFT Stuttgart, without whom this conference would not have been possible.

scholarly journals Image-design discourses of identity as unique resources of the quality of environment and means of increasing investment attractiveness of the city

2018 ◽  
Vol 212 ◽  
pp. 08007 ◽  
Author(s):  
Olga Zhelezniak ◽  
Mirya Korelina
Keyword(s):  
Urban Development ◽  
Urban Environment ◽  
Regional Identity ◽  
Competitive Advantages ◽  
Modern Life ◽  
Urban Identity ◽  
Authentic Environment ◽  
The City

The paper is devoted to the study of urban identity and image-design as unique resources of the quality of environment, and actual means of increasing competitive advantages of the city and its investment attractiveness. The work includes identification of criteria of the qualities of environment, and peculiarities of the Russian comfort urban environment programs, analysis of specifics of regional identity and possibilities of design in the formation of creative authentic environment of the cities, as well as elaboration of the initiative projects for the city, regional images and codes of environment, forms of urban development and the author design. The project works of the "Irkutsk trade axis" / "Irkutsk quarters” not only create comfortable environment but suggest a concept of transformation of these territories into investment attractive “places”, combining possible commercial profit with the needs of the city and tasks of the modern life in the unique milieu of the historical city.

scholarly journals PREFACE

2021 ◽  
Vol VIII-4/W1-2021 ◽  
pp. 1-2
Author(s):  
V. Coors ◽  
P. Rodrigues ◽  
C. Ellul ◽  
S. Zlatanova ◽  
R. Laurini ◽  
...  
Keyword(s):  
Decision Making ◽  
Data Management ◽  
Smart City ◽  
Smart Cities ◽  
Well Being ◽  
Citizen Engagement ◽  
Smart Data ◽  
The City ◽  
Urban Data

Abstract. Simply defined, a Smart City is a city overlaid by a digital layer, which is used for the governance of the city. A Smart City uses intelligent technology to enhance our quality of life in urban environments, bringing together people and data from disparate sources such as sensors, demographics, topographic and 3D mapping, Building Information Models and many more. Increasingly, Smart Cities use this data in a variety of ways, to address key challenges related to transportation, communications, air quality, noise, well-being of the citizens, decision making relating to education and health and urban planning, as well as in relation to initiatives such as startups and fostering economic growth and employment within the city. As more data becomes available, the challenges of storing, managing and integrating such data are also multiplied.The first Urban Data Management Symposium (UDMS) was held in 1971 in Bonn, Germany, made the choice of hosting the 6th international conference on Smart Data and Smart Cities (SDSC) in Stuttgart a very natural one. SDSC was established in 2016 as the successor of the UDMS, and this year we celebrate the 40th anniversary of the series of symposia and conferences. The SDSC 2021 will be part of the scientific week on intelligent cities at HFT Stuttgart. Together four events were held during the week of 14th – 17th September 2021, and alongside SDSC participants were invited to attend the “Energy, water and food for the cities of the future” conference, the “LIS-City – liveable, intelligent, and sustainable City” workshop, and the mobility day Stuttgart. Participant interaction – and the ability to attend sessions across the four events – was particularly encouraged. SDSC 2021 itself was organised by the Urban Data Management Society (UDMS www.udms.net), ISPRS and HFT Stuttgart (the University of Applied Science Stuttgart), and Professor Volker Coors Chaired the SDSC committee.As in previous years, three key conference themes were proposed to represent the Smart Cities: Smart Data (sensor network databases, on-the-fly data mining, geographic and urban knowledge modeling and engineering, green computing, urban data analytics and big data, big databases and data management), Smart People (volunteered information, systems for public participation) and Smart Cities (systems of territorial intelligence, systems for city intelligence management, 3D modeling of cities, internet of things, social networks, monitoring systems, mobility and transportation, smart-city-wide telecommunications infrastructure, urban knowledge engineering, urban dashboard design and implementation, new style of urban decision-making systems, geovisualization devoted to urban problems, disaster management systems).This volume consists of 14 papers, which were selected from 41 submissions on the basis of double blind review, with each paper being reviewed by a minimum of three reviewers. These papers present novel research concerning the use of spatial information and communication technologies in Smart Cities, addressing different aspects of Smart Data and Smart Citizens. The selected papers tackle different aspects of Smart Cities: 3D; Citizen Engagement; transport, sustainable mobility; dashboards and web GIS; citizen engagement and participation; sensors; urban decision making.The editors are grateful to the members of the Scientific Committee for their time and valuable comments, which contributed to the high quality of the papers. Reviews were contributed by: Alias Abdul-Rahman, Giorgio Agugiaro, Ken Arroyo Ohori, John Barton, Martina Baucic, Filip Biljecki, Lars Bodum, Pawel Boguslawski, Azedine Boulmakoul, Matteo Caglioni, Caesar Cardenas, Eliseo Clementini, Volker Coors, Youness Dehbi, Abdoulaye Abou Diakité, Adil El Bouziri, Claire Ellul, Tarun Ghawana, Gesquiere Gilles, Didier Grimaldi, Ori Gudes, Stephen Hirtle, Martin Kada, Lamia Karim, Robert Laurini, Christina Mickrenska-Cherneva, Christopher Petit, Alenka Poplin, Ivana Racetin, Dimos Pantazis, Preston Rodrigues, Camilo Leon Sanchez, Genoveva Vargas Solar, Nils Walravens, Parag Wate, Besri Zineb, Sisi Zlatanova. We are also grateful to the work of the local organising committee at HFT Stuttgart, without whom this conference would not have been possible.

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