scholarly journals The International Advertising Framework in the Covid-19 CrisisCase Study in Germany, Italy, Spain and United Kingdom

2021 ◽  
pp. 1-8
Author(s):  
Alberto García-García ◽  
Keyword(s):  
United Kingdom ◽  
Purchase Intent ◽  
Brand Recall ◽  
International Advertising ◽  
Cultural Imaginary ◽  
Cost Efficient

Transculturation describes the phenomenon of merging and converging cultures. Quantifying culture in advertising helps to define the relevant emotional palette a brand can use with a particular audience, as emotions are often conveyed by culture and drive engagement, brand recall and purchase intent. What is more, International Advertising strives for being more cost efficient by merging cultures despite if their own idiosyncrasies. Framed in the Worldwide COVID-19 crisis and the divergent country responses to it, we used the Hofstede method to affirm that the only way to drive engagement, brand recall and purchase intent in International Advertising is plotting countries with similar cultural imaginary.

scholarly journals The International Advertising Framework in the Covid-19 CrisisCase Study in Germany, Italy, Spain and United Kingdom

2021 ◽  
pp. 1-8
Author(s):  
Alberto García-García ◽  
Keyword(s):  
United Kingdom ◽  
Purchase Intent ◽  
Brand Recall ◽  
International Advertising ◽  
Cultural Imaginary ◽  
Cost Efficient

Transculturation describes the phenomenon of merging and converging cultures. Quantifying culture in advertising helps to define the relevant emotional palette a brand can use with a particular audience, as emotions are often conveyed by culture and drive engagement, brand recall and purchase intent. What is more, International Advertising strives for being more cost efficient by merging cultures despite if their own idiosyncrasies. Framed in the Worldwide COVID-19 crisis and the divergent country responses to it, we used the Hofstede method to affirm that the only way to drive engagement, brand recall and purchase intent in International Advertising is plotting countries with similar cultural imaginary

Technical Innovation in Light Aircraft Aerial Dispersant Application Systems

2003 ◽  
Vol 2003 (1) ◽  
pp. 269-272
Author(s):  
David Salt ◽  
Roger Stockham ◽  
Stuart Byers
Keyword(s):  
United Kingdom ◽  
Low Cost ◽  
Cost Effective ◽  
Innovative Technology ◽  
Response Strategies ◽  
The United Kingdom ◽  
Application Systems ◽  
Significant Step ◽  
Cost Efficient ◽  
The Uk

ABSTRACT Recent changes in legislation within the United Kingdom created pressure for change in the response strategies applicable in the UK offshore environment. To meet the new requirements, innovative technology was required which was capable of speedily delivering a payload of approximately one ton of dispersant. To provide a cost efficient solution, a system was developed capable of being mounted on a non-dedicated aircraft, which can be rapidly adapted to meet the response requirements. This paper describes the design criteria for the system and goes on to detail the development, construction and flight testing programme for the dispersant pods. It then goes on to briefly describe the operational response system which has been established to provide a response for the offshore operators in the United Kingdom Continental Shelf (UKCS). The development represents a significant step forward in providing a low cost, effective solution to changing response requirements using innovative engineering solutions, allowing for potential application in other parts of the world.

scholarly journals Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

2021 ◽  
Vol 16 (1) ◽  
pp. 93-106
Author(s):  
Anida Krajina ◽  
Melika Husić-Mehmedović ◽  
Kemal Koštrebić
Keyword(s):  
Eye Tracking ◽  
Purchase Intention ◽  
Purchase Intent ◽  
Brand Recall ◽  
Managerial Implications ◽  
Brand Position ◽  
Main Factors ◽  
Shelf Management ◽  
The Mind ◽  
The Relationship

Abstract The purpose of this paper is to advance the theory and contribute to the practice of luxury perfumes’ shelf management by decoding the relationship between attention on the shelf, purchase decision-making, and brand recall. It employs an eye-tracking experiment to analyze attention spans and fixations, which is combined with a questionnaire to uncover recall and purchase intent. The research identifies attention patterns and the influence of attention on recall and purchase intention. It further reveals the main factors that influence attention on the shelf in the luxury perfume industry. This is a milestone for further elaboration on the benefits of the fashion mainstream for luxury perfumes and the debate regarding whether luxury perfumes should be treated similar to mainstream fashion or similar to any other product in basic shelf management rules. This study enables shelf managers and marketers to place the perfumes both on the shelf and in consumer minds to maintain a top-of-the-mind brand position. Managerial implications are significant and address perfume industry packaging as well as shelf positioning.

Advertising music: an alternative atmospheric stimulus to retail music

2019 ◽  
Vol 47 (8) ◽  
pp. 872-892 ◽  
Author(s):  
Md Washim Raja ◽  
Sandip Anand ◽  
David Allan
Keyword(s):  
Brand Choice ◽  
Purchase Intent ◽  
Financial Return ◽  
Content Type ◽  
Information Recall ◽  
Brand Recall ◽  
Brand Recognition ◽  
Brand Information ◽  
Practical Implications

Purpose Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric stimulus. This paper also aims to provide a model, which depicts how ad music could be an alternative to retail music in retail settings with regard to consumers’ attitudinal influence and its optimistic correlation with related marketing outcomes. Design/methodology/approach The paper reviewed the literature related to the role of retail music as an atmospheric stimulus and studies related to the role of music in the ad. Findings Advertising music as an atmospheric stimulus is more likely to influence consumers’ attitude towards advertising music, towards advertising and towards the advertised brand. Contrary to retail music, advertising music as an atmospheric stimulus may help a consumer for ad recall, ad message/brand information recall, brand recall, brand identification and brand recognition. Consequently, advertising music may always have an advantage over retail music with regard to purchase intent, brand choice and financial return. Practical implications This work may encourage the advertisers for the proper usage of ad music as an atmospheric stimulus that may holistically magnify the saliency of advertising theoretically and practically. Originality/value This study is a novel attempt to conceptualise the potential scope of utilisation of ad music in the retail context.

A comparison of the United Kingdom Clinical Aptitude Test (UK-CAT) with a traditional admission selection process

2009 ◽  
pp. 1-6 ◽  
Author(s):  
Nishan Fernando ◽  
Gordon Prescott ◽  
Jennifer Cleland ◽  
Kathryn Greaves ◽  
Hamish McKenzie
Keyword(s):  
United Kingdom ◽  
Selection Process ◽  
Aptitude Test ◽  
The United Kingdom

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

Research on Schizophrenia: A View From the United Kingdom

1990 ◽  
Vol 35 (8) ◽  
pp. 800-801
Author(s):  
Michael F. Pogue-Geile
Keyword(s):  
United Kingdom ◽  
The United Kingdom
Sign in / Sign up

Export Citation Format

Share Document