People across cultures differ in behaviours, thoughts and preferences. Cultural sensitivity – i.e., acknowledgment of these cultural differences – in development science is a postulate known since at least the 1960s, but has remained understudied. The goal of the current paper is to address this gap and to investigate folk theories of societal development, and in particular to identify both universal and culturally specific lay beliefs on what constitutes good societal development. In this study we collected data on preferences in social developmental from 2,684 participants across nine countries from five continents. We measured preferences towards twenty-eight different development aims, and separately for preferences towards three aims constituting Human Development Index. We used a comprehensive analysis approach, consisting of multidimensional scaling, analysis of variance, and pairwise comparisons to characterize universal and country specific preference patterns. Our results demonstrate that what people understand as modernization remains substantially universal across countries, but specific pathways of development and preferences towards these pathways tend to be different between countries. We also distinguished three facets of modernization: basics for modernization (e.g., trust, safety, economic development), welfare aims (e.g., poverty eradication, education), and inclusive aims (e.g., openness, gender equality, human rights). Importantly, in all studied countries, we found that each of the three types of modernization is much more preferred than conventional aims (e.g., military, demographic, religion). Cultural sensitivity may be reflected in how development is conceptualised and measured, and in this paper we propose a method of implementing our findings into development indexes
Conceptualizations of Societal Development: An Under-Investigated Construct and its Potential Implications for Employee-Organization Fit
