Asset-sharing in Franchise Networks: The Obligation to pass on Network Benefits

Keyword(s):  
2012 ◽  
pp. 439-474
Author(s):  
Antonio Bernardi

La ricerca esamina le imprese che operano in franchising attraverso microdati raccolti da Assofranchising, la principale associazione italiana nel campo del franchising. Mediante tecniche esplorative e multivariate si dimostra che, ceteris paribus, un aumento della scala delle reti, basata sulla crescita delle risorse umane e materiali, ha un effetto positivo sull'efficienza aziendale attraverso il miglioramento di indicatori strategici di produttivitŕ. Questo fatto indica che le reti in franchising italiane, costituite principalmente ma non esclusivamente da parte delle piccole e medie imprese, anche se sono forti del vincolo associativo, non possono e non devono distogliere lo sguardo dal cercare ogni possibile espansione della loro dimensionalitŕ. Inoltre, questa strategia aiuta ad affrontare meglio le fasi di recessione economica, come l'attuale. The research examines companies operating under franchise through microdata collected from Assofranchising, the main Italian association in the field of franchising. By means of explorative and multivariate techniques it is shown that, other things being equal, an increase in the size of the networks, based on growth of human and material resources, has a positive effect on business efficiencies by improving strategic indicators of productivity. This fact indicates that the Italian franchise networks, consisting primarily but not exclusively by small and medium enterprises, even though they are strong of the associative link, cannot and should not divert their gaze from seeking any possible expansion of their dimensionality. Furthermore, this strategy helps to better address the downturn the economic cycle, like the present one


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhanna Kremez ◽  
Lorelle Frazer ◽  
Scott Weaven ◽  
Sara Quach

PurposeThe purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives.Design/methodology/approachThis research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study.FindingsThis research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance. Since all parties to the franchising relationship are affected by the introduction of e-commerce, both the franchisees’ and the franchisor’s interests must be considered when the strategy is being developed. In addition, the consumer’s perspective is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers.Practical implicationsA preliminary model for e-commerce structures in service and retail franchising has been developed that depends on the nature of the business, the distribution arrangements and the order fulfilment arrangements. The two main avenues in e-commerce structuring were centralisation and decentralisation.Originality/valueThis study contributes to knowledge through an in-depth investigation of the internal process of e-commerce implementation in franchise networks from both franchisor and franchisee perspectives.


2011 ◽  
Vol 31 (5) ◽  
pp. 713-723 ◽  
Author(s):  
Roberto Sánchez Gómez ◽  
Isabel Suárez González ◽  
Luis Vazquez Suárez

2015 ◽  
Vol 3 (2) ◽  
pp. 180-194 ◽  
Author(s):  
Sarah Thurston ◽  
Nirali M Chakraborty ◽  
Brendan Hayes ◽  
Anna Mackay ◽  
Pierre Moon

2015 ◽  
Vol 14 (4) ◽  
pp. 78-92
Author(s):  
Guilherme Smaniotto Tres ◽  
Marcel Lima Ribeiro Dantas ◽  
Diego Philipe de Oliveira Godeiro ◽  
Afrânio Galdino de Araújo

Understand how the strategist formulates the organizational strategy is a key part to better understand how organizations achieve and maintain their competitive advantage. The aim of this study is to identify how the process of formulating the strategy from the individual's perspective is on a pharmaceutical industry franchises. Therefore, was considered the three dimensions of the strategy formulation process of De Witt and Meyer. The results confirm the existence of paradoxes in the strategic process, and suggest, for this sample, that executives formulate predominantly creative strategies, emerging and that there is a balance between evolutionary and revolutionary changes strategies. This article may, by identifying how franchisor and franchisees formulate their strategies, help to determining the appropriate strategies in the context of franchise networks.


Author(s):  
Maria Jell-Ojobor ◽  
Josef Windsperger
Keyword(s):  

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