Kwalitatieve analyse: Microsoft Office versus Atlas.ti

KWALON ◽  
2010 ◽  
Vol 15 (3) ◽  
Author(s):  
Martijn van Lanen
Keyword(s):  
Qualitative Research ◽  
Practical Guide ◽  
Microsoft Office ◽  
Qualitative Coding

Wetenschap is georganiseerde kennis. Als dit waar is dan hebben kwalitatieve onderzoekers volgens mij een zeer bijzonder en even groot probleem: kwalitatieve onderzoekers hebben nu eenmaal – naar de aard van hun verzamelmethoden – heel veel data, en dus heel veel kennis. En, het is dus een behoorlijke klus om dat te organiseren. Er gloort echter hoop: Christopher Hahn, president van 'Qualitative Coding and Analysis' komt in zijn boek 'Doing qualitative research using your computer: a practical guide' met een oplossing voor dit probleem. Hahn belooft aan zijn lezers een boek vol technieken, tips en hulpmiddelen om – in zijn eigen woorden – de beginnende, gevorderde en vergevorderde onderzoeker te helpen bij het opbouwen, structureren en gestructureerd houden van zijn onderzoeksproject.

Microsoft Office: Gaining Insight into the Life of a College Student (B)

2017 ◽  
pp. 1-28
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

Microsoft Office: Gaining Insight into the Life of a College Student (A)

2017 ◽  
pp. 1-7
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

scholarly journals Making the Complicated Accessible: Kakali Bhattacharya’s Fundamentals of Qualitative Research: A Practice Guide

2020 ◽  
Author(s):  
Jason DeHart
Keyword(s):  
Qualitative Research ◽  
Practice Guide ◽  
Practical Guide ◽  
The Way

In this book review, the text, Fundamentals of Qualitative Research: A Practical Guide by Kakali Bhattacharya, is considered. Attention is given to the way the author takes complicated ideas and makes them accessible. The audience and potential uses of the book are also considered.

scholarly journals Handling Qualitative Data: A Review

2014 ◽  
Author(s):  
Diana Riviera
Keyword(s):  
Qualitative Research ◽  
Qualitative Data ◽  
Practical Guide

In Handling Qualitative Data: A Practical Guide, Richards (2009) presents the reader with beginner-to-intermediate knowledge of qualitative research and the requirements to develop a successful project. Throughout the text there are boxes of information that capture essential steps or informative pieces that the reader should make note of or make it a point to remember. Richards also reminds the readers that one of the most important parts of research is to start. Procrastination can be the researcher's greatest enemy.

scholarly journals Evaluating QualiCO: An Ontology to Facilitate Qualitative Methods Sharing to Support Open Science

2021 ◽  
Author(s):  
Julian Hocker ◽  
Taryn Bipat ◽  
David W. McDonald ◽  
Mark Zachry
Keyword(s):  
Qualitative Research ◽  
Qualitative Methods ◽  
Task Performance ◽  
Open Science ◽  
Science Methods ◽  
Time On Task ◽  
Science Data ◽  
Wide Range ◽  
Improving Accuracy ◽  
Qualitative Coding

Abstract Qualitative science methods have largely been omitted from discussions of open science. Platforms focused on qualitative science that support open science data and method sharing are rare. Sharing and exchanging coding schemas has great potential for supporting traceability in qualitative research as well as for facilitating the re-use of coding schemas. In this study, we describe and evaluate QualiCO, an ontology for qualitative coding schemas. QualiCO is designed to describe a wide range of qualitative coding schemas. Twenty qualitative researchers used QualiCO to complete two coding tasks. In our findings, we present task performance and interview data that focus participants’ attention on the ontology. Participants used QualiCO to complete the coding tasks, decreasing time on task, while improving accuracy, signifying that QualiCO enabled the reuse of qualitative coding schemas. Our discussion elaborates some issues that participants had and highlights how conceptual and prior practice frames their interpretation of how QualiCo can be used.

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