Early Cinema, Process Films, and Screen Advertising

2021 ◽  
Author(s):  
Yvonne Zimmermann
Keyword(s):  
Visual Culture ◽  
Historical Study ◽  
Early Cinema ◽  
Commodity Culture ◽  
Present Book ◽  
Culture Education ◽  
Entertainment Culture

This chapter explores what early process films can tell us about advertising and the transformation of screen cultures. Starting with a detailed historical study of an exemplary process film, the chapter addresses a number of conceptual issues that resonate with takes on screen advertising suggested in the present book. A particular focus lies on screen advertising’s entanglement with entertainment culture, education, visual culture, and commodity culture. Questions of genre and aesthetics, in particular the colour aesthetics of process films in early cinema as well as their colonialist ideology, are also addressed. The chapter argues that screen advertising, despite its often-acknowledged ephemeral nature, is an utterly robust or persistent phenomenon – persistent in regard to the objects, screens, and practices of screen advertising.

The Third Culture

2017 ◽  
pp. 318-330 ◽  
Author(s):  
Hsiao-Cheng (Sandrine) Han
Keyword(s):  
Visual Culture ◽  
Virtual Worlds ◽  
Real World ◽  
Virtual World ◽  
Research Question ◽  
Third Culture ◽  
The Real ◽  
Main Research ◽  
The Third ◽  
Culture Education

The purpose of this research is to improve the understanding of how users of online virtual worlds learn and/or relearn ‘culture' through the use of visual components. The goal of this research is to understand if culturally and historically authentic imagery is necessary for users to understand the virtual world; how virtual world residents form and reform their virtual culture; and whether the visual culture in the virtual world is imported from the real world, colonized by any dominate culture, or assimilated into a new culture. The main research question is: Is the authenticity of cultural imagery important to virtual world residents? This research investigates whether visual culture awareness can help students develop a better understanding of visual culture in the real world, and whether this awareness can help educators construct better curricula and pedagogy for visual culture education.

Productive Ambiguity

2017 ◽  
pp. 63-79
Author(s):  
Rebecca L. Shipe
Keyword(s):  
Visual Culture ◽  
Small Group ◽  
Personal Growth ◽  
Visual Art ◽  
Positive Outcomes ◽  
Aesthetic Experiences ◽  
Self Reflection ◽  
Research Findings ◽  
Pictures And Words ◽  
Culture Education

This chapter presents how a concept termed “productive ambiguity,” or the ability to transform encounters with difference into opportunities for personal growth, relates to nurturing cross-cultural understanding through experiences with art. While reporting on relevant components of her recent dissertation research, the author describes how a small group of fifth graders examined the concept of productive ambiguity while engaging in relational aesthetic experiences and responding to themes through both pictures and words. Research findings reveal specific facilitation strategies that promoted self-reflection and human connection through creating, viewing and dialoguing about visual art. While comparing study findings with additional literature presented in this chapter, the reader is encouraged to critically consider the positive outcomes gained from these interactions, potential facilitation challenges, and other implications for the field of art and visual culture education.

scholarly journals Hip Hop Family Tree Treasury Editions: A Book Review for Art and Visual Culture Educators

Arts ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. 5
Author(s):  
Jeffrey Broome
Keyword(s):  
Visual Culture ◽  
Hip Hop ◽  
Visual Art ◽  
Comic Book ◽  
Family Tree ◽  
Basic Premise ◽  
Hip Hop Culture ◽  
Book Format ◽  
Culture Education

This book review examines Ed Piskor’s Hip Hop Family Tree as compiled and packaged by Fantagraphics into two gift box sets featuring a total of four treasury editions of collected works. The basic premise of Hip Hop Family Tree focuses on a loose narrative detailing the historical development of hip-hop culture as depicted in a comic book format. The review begins with a brief summary of each treasury edition with a specific focus on selected vignettes detailing the role that visual art has played in hip-hop culture. The review closes with a discussion of the overall relevance of Piskor’s work to those working in art and visual culture education.

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