Research on the Communication Strategy of Traditional Cultural IP in the Digital Age : Taking Dunhuang IP as an Example

2021 ◽  
Vol 17 (4) ◽  
pp. 96-114
Author(s):  
Ru-Jing Yao ◽  
Jong-Han Lee
Keyword(s):  
Digital Age ◽  
Communication Strategy

Stakeholder Engagement in the Digital Era

2020 ◽  
pp. 18-34
Author(s):  
Mikhail Y. Kuznetsov ◽  
Valeria Solovyova ◽  
Maria I. Nikishova ◽  
Maria Olshanskaya
Keyword(s):  
Stakeholder Engagement ◽  
Digital Age ◽  
Communication Strategy ◽  
Business Transformation ◽  
Digital Era ◽  
Key Stakeholders ◽  
Balance Of Interests ◽  
Characteristic Features

The chapter discusses the issues of corporate interaction of stakeholders in the digital age. The authors identified the characteristic features and practices of the interaction of companies with various categories of stakeholders. The study analyzed key stakeholders of the companies, channels of interaction, and significant topics for discussion. The authors note the importance of the process of managing interaction with stakeholders, balance of interests, building an understandable communication strategy in the process of digital business transformation.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

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