Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Raising Students Awareness to Climate Change

2016 ◽  
Vol 49 (3) ◽  
pp. 339-353 ◽  
Author(s):  
Aymeric Parant ◽  
Alexandre Pascual ◽  
Milena Jugel ◽  
Myriam Kerroume ◽  
Marie-Line Felonneau ◽  
...  
Keyword(s):  
Climate Change ◽  
Global Warming ◽  
Communication Strategies ◽  
Environmental Behaviors ◽  
Persuasive Message ◽  
Change Communication ◽  
Solution Generation ◽  
Communication Condition ◽  
And Behavior ◽  
Attitudes And Behavior

Much energy and money is dedicated to increasing climate change awareness and pro-environmental behaviors. Mere communication campaigns, which are often alarmist, are widely used despite their uncertain effectiveness. We suggest that using binding communication strategies would prove more adequate. Binding communication consists in combining a persuasive message and a preparatory act linked to the persuasive message. This procedure is generally reported to be more efficient than a single persuasive message at influencing attitudes and behavior. This hypothesis was tested in a study in which students were presented with a classic climate change communication with/without a preparatory act (participant-proposed solutions). Results showed that although knowledge about climate change increased in both conditions, attitudes and behavior follow-through were positively affected only in the binding communication condition. Therefore, in addressing climate change and global warming behaviors, pairing a persuasive message with personal solution generation is a potentially valid and useful technique.

Who Uses Fact-Checking Sites? The Impact of Demographics, Political Antecedents, and Media Use on Fact-Checking Site Awareness, Attitudes, and Behavior

2020 ◽  
Vol 25 (2) ◽  
pp. 217-237 ◽  
Author(s):  
Craig T. Robertson ◽  
Rachel R. Mourão ◽  
Esther Thorson
Keyword(s):  
The United States ◽  
Stage Model ◽  
Literature Analysis ◽  
Model Framework ◽  
Persuasive Message ◽  
Fact Checking ◽  
Audience Awareness ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Impact

This study examines audience relationships to fact-checking sites in the United States. Focus is placed on predictors of audience awareness of, attitudes toward, and visits to such sites within a stage model framework drawn from the persuasive message literature. Analysis of survey data from a U.S. sample shows that liberals and liberal/mainstream news consumers are more aware of, positive toward, and likely to report using fact-checking sites. Conservatives are less positive and conservative news consumers see such sites as less useful to them. Findings indicate that while specific combinations of predictors of awareness, attitudes, and behavior vary, fact-checking sites have a particular appeal to liberals and liberal/mainstream news consumers. Results point to U.S. fact-checking sites being absorbed into wider ideological discourses and patterns of ideological news consumption.

The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants

2019 ◽  
Vol 31 (6) ◽  
pp. 2270-2296 ◽  
Author(s):  
Yang Xu ◽  
EunHa Jeong
Keyword(s):  
Message Framing ◽  
Communication Strategy ◽  
Green Communication ◽  
Content Type ◽  
Advertising Message ◽  
Behavior Intentions ◽  
Green Practices ◽  
Different Types ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.

scholarly journals KOMUNIKASI PEMBANGUNAN MELALUI MEDIA SOSIAL UNTUK MEMBANGUN KEMANDIRIAN LOKAL

2019 ◽  
Vol 4 (1) ◽  
pp. 82-91
Author(s):  
Ema Ema
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Process ◽  
Development Communication ◽  
Local Independence ◽  
Culinary Tourism ◽  
The Many ◽  
Changing Knowledge ◽  
And Behavior ◽  
Attitudes And Behavior

This research was conducted to reveal the communication process towards local independence in the Karangpawitan Village through Social Media. The use of development communication strategies through social media through Karang Taruna empowerment can increase local income through local culinary tourism promotion activities. Karangpawitan which is commonly used for culinary tourism is also an icon for the city of Karawang, so this is what makes the reason why there is a need for a strategy to increase tourism there. To build local independence, a promotion through Social Media is needed. The method used is descriptive qualitative, which records symptoms that occur through observations and direct interviews with informants or through literature studies to compare existing data. The results show that communication strategies through promotion on social media are able to change the knowledge, attitudes, and behavior of audiences towards the income of local people. Through a strategy of changing knowledge to cultivate perceptions about culinary tourism, then being able to facilitate access to information about existing culinary and there is a change in attitude with the many netizens who come to try and take photos.

scholarly journals Strategi Komunikasi Pembangunan Masyarakat  

2021 ◽  
Vol 1 (2) ◽  
pp. 84-95
Author(s):  
Iwan Armawan
Keyword(s):  
Development Strategy ◽  
Communication Strategy ◽  
Development Communication ◽  
Government Officials ◽  
The Development Strategy ◽  
Communication Function ◽  
Changing Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Development Paradigm

The development strategy determines the communication strategy, so the meaning of development communication also depends on the capital or development paradigm chosen. Development is a process whose emphasis is on harmony between aspects of outward progress and inner satisfaction. When viewed in terms of communication science which also studies the problem of the process, namely the process of delivering one's message to others to change attitudes, opinions and behavior. So development basically involves at least three components, namely development communicators (either government officials or the community), development messages containing development ideas or programs and development communicators, namely the wider community of development targets. The development of Indonesian society is pragmatic, namely a pattern that generates innovation for the present and the future. The communication function is at the forefront of changing attitudes and behavior of Indonesian people as the main actors of development, both as subjects and as objects of development.  

scholarly journals Analysis of the Effectiveness of Barista Interpersonal Communication (Case Study at Siliwangi Coffee Shop, Bandung)

2020 ◽  
Vol 2 (3) ◽  
pp. 243-252
Author(s):  
Farhan Ahmadi ◽  
Rita Destiwati
Keyword(s):  
Interpersonal Communication ◽  
Communication Strategies ◽  
Effective Management ◽  
Coffee Shop ◽  
The Social ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Coffee Shops

Objective – This study aims to analyze the effectiveness of interpersonal communication in selected coffee shops in Siliwangi, Bandung, Indonesia. This study is drawn on the phenomenon of the importance of baristas having effective interpersonal communication skills in line with the recent growth of coffee shops.Design/methodology – To explain the social reality that occurs naturally in Kedai Kopi Siliwangi this study utilizes descriptive qualitative methods to describe the role of interpersonal communication that occurs between baristas and customers in increasing customer loyalty.Results – In general interpersonal communication has been carried out effectively and is able to change the attitudes and behavior of customers. Barista of Kedai Kopi Siliwangi has mostly fulfilled the five aspects of the effectiveness of interpersonal communication, except that the aspect of empathy is still not optimal.Limitation/Suggestion – This study may be limited in covering more comprehensive aspects of communication strategies. Future studies are hence suggested to embark research on effective management and communication strategies, both verbal and digital visual in the coffee shop. These themes can complement the viewpoints and expectations of the community towards the growing coffee shop.

scholarly journals Sustainable Behavior – The Need of Change in Consumer and Business Attitudes and Behavior

2019 ◽  
Vol 11 (1) ◽  
pp. 197-208 ◽  
Author(s):  
Grażyna Gierszewska ◽  
Marek Seretny
Keyword(s):  
Young Generation ◽  
Doing Business ◽  
The Earth ◽  
Standards Of Living ◽  
Sustainable Marketing ◽  
Sustainable Behavior ◽  
The One ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Marketing Approach

Abstract Today’s economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the emergence of the behaviors that should be changed. With its indisputable impact on development, marketing has influence on degradation, but it can also build positive customers, organizations, and behaviors. Understood as a philosophy, a way of thinking and doing business, sustainable marketing, which we are interested in, promotes responsibility, conscious consumption, relationships, and sensible business. It is interesting to understand what the generation of young people thinks about the issue – the generation that will manage enterprises in the next few years and create global consumption. In this article, we present a research project aimed at answering the question “is today’s young generation ready to face the challenge of changing their lifestyle based on unlimited consumption for the one that will take sustainability into account as a basis for consumer behavior?”.

scholarly journals Expression of Behavior and Attitudes toward Sustainable Tourism in the Youth Population: A Search for Statistical Types

2022 ◽  
Vol 14 (1) ◽  
pp. 473
Author(s):  
Diana Šaparnienė ◽  
Oksana Mejerė ◽  
Jurgita Raišutienė ◽  
Vita Juknevičienė ◽  
Rasa Rupulevičienė
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Tourism Development ◽  
Efficient Management ◽  
Youth Population ◽  
Sustainable Behavior ◽  
Youth Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

Youth attitudes and behavior in tourism activities are crucial for sustainable tourism development. This study aims to identify the statistical types of youth according to their expressed behavior in sustainability and attitudes toward sustainable tourism development. Survey data were collected from 1085 respondents representing different Baltic Sea countries—Latvia, Lithuania, and Russia. A unique research instrument, constructed by the authors, was developed for the empirical research, responding to the latest theoretical insights and models and was empirically validated by statistical methods (the factor validity of the scales was tested with Cronbach’s alpha coefficient, etc.). Attitudes towards sustainable tourism development were measured with the SUS-TAS scale. The factor clustering method used in the study identified the statistical types of the youth included, according to the expression of sustainable behavior and the attitudes toward sustainable tourism development. The results indicated that the majority of youth belong to the “oriented toward sustainable behavior” type (50.6%), while the analysis of youth attitudes showed that 71.5% belong to the socioeconomic type, indicating that young people prioritize the long-term socioeconomic wellbeing of the region, which can be achieved through efficient management, tourism planning, and active public participation in the implementation of tourism policies.

Risk Attitudes and Behavior Among Norwegian Adolescents

2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe
Keyword(s):  
Public Health ◽  
Traffic Safety ◽  
Behavior Modification ◽  
Health Programs ◽  
Risk Attitudes ◽  
Community Based ◽  
Public Health Programs ◽  
The Core ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.

If I Had Something to Add, I Would

2020 ◽  
Vol 19 (2) ◽  
pp. 86-96
Author(s):  
Isaac A. Lindquist ◽  
Emily E. Adams ◽  
Joseph A. Allen
Keyword(s):  
Job Attitudes ◽  
Negative Effects ◽  
Meeting Effectiveness ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. Most employees participate in workplace meetings, and their experiences in meetings can vary greatly, which can lead to positive or negative effects on both job attitudes and behavior. In this study, we examined the effect that a meeting attendee’s competence in the meeting topic had on their participation in the meeting and their perception of meeting effectiveness. Results indicated those with higher levels of competence in the meeting topic were more likely to participate and through participation found their meeting more effective; this relationship was stronger when employee dissent in the meetings was high. Leaders should ensure that those who are present in a meeting are competent in the topic of the meeting and encourage them to participate.

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