Stakeholder Engagement in the Digital Era

2020 ◽  
pp. 18-34
Author(s):  
Mikhail Y. Kuznetsov ◽  
Valeria Solovyova ◽  
Maria I. Nikishova ◽  
Maria Olshanskaya
Keyword(s):  
Stakeholder Engagement ◽  
Digital Age ◽  
Communication Strategy ◽  
Business Transformation ◽  
Digital Era ◽  
Key Stakeholders ◽  
Balance Of Interests ◽  
Characteristic Features

The chapter discusses the issues of corporate interaction of stakeholders in the digital age. The authors identified the characteristic features and practices of the interaction of companies with various categories of stakeholders. The study analyzed key stakeholders of the companies, channels of interaction, and significant topics for discussion. The authors note the importance of the process of managing interaction with stakeholders, balance of interests, building an understandable communication strategy in the process of digital business transformation.

scholarly journals Lessons from nearly a century of the brand management system

2018 ◽  
Vol 10 (4) ◽  
pp. 420-450 ◽  
Author(s):  
Isabelle Aimé ◽  
Fabienne Berger-Remy ◽  
Marie-Eve Laporte
Keyword(s):  
Management System ◽  
Brand Management ◽  
Historical Analysis ◽  
Digital Age ◽  
Western World ◽  
Past Century ◽  
Research Papers ◽  
Broad Perspective ◽  
Content Type ◽  
Digital Era

PurposeThe purpose of this study is to perform a historical analysis of the brand management system (BMS) to understand why and how, over the past century, the BMS has become the dominant marketing organizational model across Western countries and sectors and what the lessons can be learned from history to enlighten its current changes in today’s digitized environment.Design/methodology/approachBuilding on Low and Fullerton’s work (1994), the paper traces the evolution of the BMS from its creation in the 1930s to the recent digital era. Data from various sources – research papers, historical business books, case studies, newspaper articles and internal documents – are analyzed to inform an intellectual historical analysis of the BMS’s development.FindingsThe paper uses the prism of institutional isomorphism to highlight four distinct periods that show that the BMS has gradually imposed itself on the Western world and managed to adapt to an ever-changing environment. Moreover, it shows that in the current digital age, the BMS is now torn between two opposing directions: the brand manager should act as both absolute expert and galvanic facilitator and the BMS needs to reinvent itself once again.Originality/valueThis paper provides a broad perspective on the BMS function to help marketing scholars, historians and practitioners gain a better understanding of the issues currently facing the BMS and its relevance in the digital age.

Youth and Citizenship in the Digital Age: A View from Egypt

2012 ◽  
Vol 82 (3) ◽  
pp. 333-352 ◽  
Author(s):  
Linda Herrera
Keyword(s):  
New Media ◽  
Coming Of Age ◽  
Communication Technologies ◽  
Digital Age ◽  
Political Repression ◽  
Digital Era ◽  
Biographical Research ◽  
Media And Communication ◽  
Generational Consciousness ◽  
Active Generation

Youth are coming of age in a digital era and learning and exercising citizenship in fundamentally different ways compared to previous generations. Around the globe, a monumental generational rupture is taking place that is being facilitated—not driven in some inevitable and teleological process—by new media and communication technologies. The bulk of research and theorizing on generations in the digital age has come out of North America and Europe; but to fully understand the rise of an active generation requires a more inclusive global lens, one that reaches to societies where high proportions of educated youth live under conditions of political repression and economic exclusion. The Middle East and North Africa (MENA), characterized by authoritarian regimes, surging youth populations, and escalating rates of both youth connectivity and unemployment, provides an ideal vantage point to understand generations and power in the digital age. Building toward this larger perspective, this article probes how Egyptian youth have been learning citizenship, forming a generational consciousness, and actively engaging in politics in the digital age. Author Linda Herrera asks how members of this generation who have been able to trigger revolt might collectively shape the kind of sustained democratic societies to which they aspire. This inquiry is informed theoretically by the sociology of generations and methodologically by biographical research with Egyptian youth.

Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Best Practice ◽  
Destination Marketing ◽  
Digital Platforms ◽  
Quantitative And Qualitative Research ◽  
Digital Era ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Media Index

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.

scholarly journals Faktor Kreativitas dalam Pengembangan Model Inkubator Bisnis di Era Digital

2018 ◽  
Vol 10 (2) ◽  
pp. 145 ◽  
Author(s):  
Anna Pudianti ◽  
Anita Herawati ◽  
Anna Purwaningsih
Keyword(s):  
Case Studies ◽  
Digital Age ◽  
Qualitative Approach ◽  
Initial Model ◽  
Creative Ability ◽  
Business Sustainability ◽  
The Third ◽  
Digital Era ◽  
Technological Advances ◽  
Third Stage

A business incubator is a program to encourage the emergence of student’s entrepreneurs in various universities, including Universitas Atma Jaya Yogyakarta. The model applied in generating new entrepreneurs through business incubators at Universitas Atma Jaya Yogyakarta is described in three (3) stages of pre-incubation, incubation, and post-incubation. In the third stage of the incubation process, post incubation, the students have been assessed their readiness before finally tenant plunge as an entrepreneur. In the previous study, the motivation or desire to become an entrepreneur is a major factor to support success in business. However, in the next stage to support business sustainability, especially in the digital era as it is today, the strong capital motivation is not enough. This study aims to examine more deeply the capabilities that must be built to support business sustainability, especially in the digital age with all the technological advances. The qualitative approach is used by using successful tenants as case studies of several types of business, in order to enrich the results of the research. Triangulation and member check processes are applied to generate the results of the research. The resulting model of this study is a refinement of the initial model by emphasizing the sustainability factor of business in the digital era that emphasizes the importance of creative ability and thinking ahead.

Integration of MOOCs in the Context of Library and Information Science Service in This Digital Age

2018 ◽  
pp. 252-266
Author(s):  
Payel Biswas
Keyword(s):  
Information Science ◽  
Online Courses ◽  
Learning Experience ◽  
Digital Age ◽  
Massive Open Online Courses ◽  
Library And Information Science ◽  
Massive Open Online ◽  
Digital Era ◽  
Science Service

In this digital era, massive open online courses (MOOCs) are receiving huge attention. MOOCs have moved beyond the academic circle. The high popularity and adaptation of MOOCs are only for being free and providing a totally new kind of learning experience. But there are the several challenges that the library and information science professionals will face as MOOCs take off. These include influencing faculties, copyright and licensing, delivery demographic and scale. This chapter shows how MOOCs integrate in the field of library and information science service in this digital age.

scholarly journals Kajian Kritis Terhadap Strategi Reformasi Perpajakan Dalam Menyambut Era Digital

2020 ◽  
Vol 30 (2) ◽  
pp. 414
Author(s):  
Risa Mayasari ◽  
I Made Narsa
Keyword(s):  
Industrial Revolution ◽  
Tax Reform ◽  
Relevant Literature ◽  
Secondary Data ◽  
Digital Age ◽  
Research Use ◽  
Tax Reforms ◽  
Digital Era ◽  
The Right ◽  
Two Stages

The research aims to find and uncover the challenges of implementing tax reform in the digital age and formulate suitable strategies for tax reform. This research use descriptive qualitative, which use secondary data, collected in two stages, namely: searching and collecting relevant literature, and determining categories, and analyzing data with qualitative techniques. The results of the study revealed tax reform faces an increasingly greater challenge in the digital age, which is not only the challenge of increasing the capability and integrity of the tax authority, but also the challenge of integrating various occured changes because of digitalization and the industrial revolution 4.0. So that the right strategy in implementing tax reforms in the digital era is to increase the trust and compliance of taxpayers by increasing the capability and integrity of tax authorization through the modernization of the system and controlling tax human resources. Keywords: Tax Reform; Industrial Revolution 4.0; Tax Strategy; Taxpayers Complience.

scholarly journals Implementation of a Comprehensive Smoking Cessation Program in Cancer Care

2019 ◽  
Vol 26 (6) ◽  
Author(s):  
N. Abdelmutti ◽  
J. Brual ◽  
J. Papadakos ◽  
S. Fathima ◽  
D. Goldstein ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Cancer Care ◽  
Stakeholder Engagement ◽  
Monitoring And Evaluation ◽  
Communication Strategy ◽  
Smoking Cessation Program ◽  
Work Flow ◽  
Provider Education ◽  
Specific Patient ◽  
Patient Reported

Background: Quitting smoking after a cancer diagnosis minimizes treatment-related effects, improves prognosis, and enhances quality of life. However, smoking cessation services are not routinely integrated into cancer care. The Princess Margaret Cancer Centre implemented a digitally based Smoking Cessation Program (SCP) in oncology, leveraging an e-referral system (CEASE), to screen all new ambulatory patients, provide tailored education and advice on quitting, and facilitate referrals. Methods: We adopted the Framework for Managing eHealth Change to guide implementation of the SCP by integrating six key elements: 1) Governance and leadership; 2) Stakeholder engagement; 3) Communication; 4) Work flow analysis and integration; 5) Monitoring and evaluation; and 6) Training and education.Results:  Incorporating elements of the Framework, we established a SCP with organizational and provincial accountability, through extensive stakeholder engagement and strategic partnerships. CEASE was integrated into existing electronic patient reported assessments. Clinic audits and staff engagement allowed for analysis of work flow, ongoing monitoring and evaluation aided in establishing a communication strategy and development of cancer-specific patient and healthcare provider education. From April 2016 to March 2018, 22,137 new patients were eligible for screening. Among those, 13,617 (62%) new patients were screened; 1,382 (10%) current smokers and 532 (4%) who recently quit within 6 months. Among those smokers or recently quit, all were advised to quit; 380 (20%) accepted referral to a smoking cessation counseling service.Conclusions: This paper provides a comprehensive practice blueprint to implement digitally based SCPs as a standard of care within comprehensive cancer centers with high patient volumes.

scholarly journals ‘Power plays plus push’: experts’ insights into the development and implementation of active tuberculosis case-finding policies globally, a qualitative study

BMJ Open ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. e036285
Author(s):  
Olivia Biermann ◽  
Salla Atkins ◽  
Knut Lönnroth ◽  
Maxine Caws ◽  
Kerri Viney
Keyword(s):  
Stakeholder Engagement ◽  
Policy Development ◽  
Case Finding ◽  
World Health ◽  
Framework Analysis ◽  
Tuberculosis Case ◽  
Systematic Screening ◽  
Non Profit ◽  
Key Stakeholders ◽  
Health Organization

ObjectiveTo explore experts’ views on factors influencing national and global active case-finding (ACF) policy development and implementation, and the use of evidence in these processes.DesignThis is an exploratory study based on semistructured expert interviews. Framework analysis was applied.ParticipantsThe study involved a purposive sample of 39 experts from international, non-governmental and non-profit organisations, funders, government institutions, international societies, think tanks, universities and research institutions worldwide.ResultsThis study highlighted the perceived need among experts for different types of evidence for ACF policy development and implementation, and for stakeholder engagement including researchers and policymakers to foster evidence use. Interviewees stressed the influence of government, donor and non-governmental stakeholders in ACF policy development. Such key stakeholders also influence ACF policy implementation, in addition to available systems and processes in a given health system, and implementers’ motivation and incentives. According to the interviewees, the World Health Organization (WHO) guidelines for systematic screening face the innate challenge of providing guidance to countries across the broad area of ACF in terms of target groups, settings and screening algorithms. The guidelines could be improved by focusing on what should be done rather than what can be done in ACF, and by providing howto examples. Leadership, integration into health systems and long-term financing are key for ACF to be sustainable.ConclusionsWe provide new insights into ACF policy processes globally, particularly regarding facilitators for and barriers to ACF policy development, evidence need and use, and donor organisations’ influence. According to expert participants, national and global ACF policy development and implementation can be improved by broadening stakeholder engagement. Meanwhile, using diverse evidence to inform ACF policy development and implementation could mitigate the ‘power plays plus push’ that might otherwise disrupt and mislead these policy processes.

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals The genesis of art and the digital age

2020 ◽  
Vol 36 (3) ◽  
pp. 539-552
Author(s):  
Alexander S. Drikker ◽  
◽  
Eugene A. Makovetsky ◽  
Keyword(s):  
Digital Media ◽  
Data Storage ◽  
Digital Age ◽  
Digital Display ◽  
Digital Era ◽  
Digital Format ◽  
Potential Possibility ◽  
Computer Based ◽  
The Individual ◽  
Complete Translation

The complete translation of cultural heritage into a digital format acutely poses the question of art’s place in the digital era. The search for an answer is built upon the foundation of proposed evolutionary models of the genesis of art. Transitional periods from one historical cultural era to the next are characterized by a change in the most popular types of art. The establishment of one or another type of art is rigidly connected with the introduction of new data storage media and coding techniques. The constant increase in the variety of genres and media has culminated in the digital display. The appearance of a universal digital media must be reflected in the energetic reconstruction of the artistic world, but the birth of new types of art will lag behind. Moreover, the problem of the existence or non-existence of art also becomes relevant. In parallel with the elimination of literature, a virtual excarnation of object plasticity is occurring. It is possible that art is irreversibly forsaking sensual and bodily language, but the idea that it is using such an unexpected lexicon in an attempt to break through to the individual directly seems more productive. The purpose of art is to expand the space of consciousness. The digital age is distinguished by its possibility to transform this space in surprising ways. Digitalization of a work has a clear basic similarity to the physiological process of convolution of a sensory signal in the depths of the brain. Computer-based dipoles and neural synapses are binary structures, described in binary symbols. A work that has been translated into digits can be seen as the projection of a certain neural configuration that has come together in the depths of consciousness and is revealed in the form of an image. The likely prospects of obtaining, instead of projections, a multi-dimensional digital display, as well as the potential possibility for the psyche to adequately decipher it, portend a holistic reading of the work and even closer contact between the artist and the addressee. Right on the horizon is the path towards a synthesis of images that go beyond the limits of the usual forms and sensations. And nowadays unimaginable classes of feelings are capable of generating many vibrant “types and genres”. At the same time, threatening to the habitual methods of sensory perception and facilitating the liberation of the spirit, the excarnation of art works promise a categorically new stage in the genesis of art as well as a different level of creation and perception.

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