MARKETING FOR, BY AND OF THE PROJECT: CASE OF KAZAKHSTANI COMPANIES

2021 ◽  
Vol 82 (3) ◽  
pp. 40
Author(s):  
Ye.R. Alimzhan ◽  
◽  
Sh.Sh. Khamrayev ◽  
S.M. Zhanbyrbayeva ◽  
◽  
...  
Keyword(s):  
Project Management ◽  
Research Methods ◽  
Marketing Research ◽  
Medical Services ◽  
Consumer Survey ◽  
Marketing Technology ◽  
Chat Bot

The article reveals the features of marketing as a part of project management, its purpose and objectives. The essence of marketing in general is described, the concept of marketing research is considered. The article examines the features of project marketing for promoting products to the market. Article also considers a certain example of a Kazakh company that provides medical services. Consumer survey and subsequent experiment were used as research methods. The survey showed the most popular channels of communication between consumers and the company, their experience with chat-bots, and their use and satisfaction assessment from using chat-bots. The hypothesis that the implementation of such a modern marketing technology as a chat-bot will effectively affect the company's activities is considered proven. The research objectives were fulfilled.

scholarly journals Performance measurement embedded in organizational project management of general contractors operating in Poland

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eryk Głodziński
Keyword(s):  
Project Management ◽  
Literature Review ◽  
Performance Measurement ◽  
Research Methods ◽  
Geographical Area ◽  
Content Type ◽  
Practical Usefulness ◽  
Project Construction ◽  
General Contractors ◽  
Desk Research

Purpose The purpose of this paper is to discuss contemporary knowledge relevant to the application of performance measurement (PMe) in the concept of OPM and to compare findings from a literature review with solutions recommended for utilization by managers from general contractors operating in Poland. There are few studies related to the mentioned topic, much fewer describing the geographical area of Eastern Europe. Design/methodology/approach Triangulation of research methods was selected. First literature review, next desk research and finally descriptive statistical analysis and interview were conducted. The research methods were applied in three steps whose beginnings overlapped and the mid-term findings from one study complemented others. Findings PMe should be focused on management and governance issues. Its evaluation is related to various organizational levels (permanent organization, portfolio, program, project, construction site and supply chain), most of them are under valuated by practitioners. The conducted study pointed out that there are numerous supporting tools and measures applicable in organizational project management (OPM). The managers recommend combining various tools in one comprehensive OPM system, to limit multiple manual incorporations of the same data to the various databases. The managers call to increase the practical usefulness of researchers’ proposals, to educate the construction managers in the application of complex performance systems and to promote portfolio thinking. Originality/value The comparison of performance measurement solutions proposed by academia with experience collected from Polish construction managers could support the better application of theoretical ideas in practice.

scholarly journals Theoretical Foundations of Marketing in the Healthcare System

2021 ◽  
Vol 7 (5) ◽  
pp. 248-256
Keyword(s):  
Medical Care ◽  
Dental Care ◽  
Marketing Research ◽  
Medical Personnel ◽  
Medical Services ◽  
Highly Qualified ◽  
Health Organizations ◽  
Dental Services ◽  
Contact Points ◽  
High Level

Marketing in the health system contributes to increasing public satisfaction in the demand for medical care, providing the population with high-quality medical care and improving their standard of living. The method of identifying and analyzing contact points, based on the results of studying and taking into account the opinion of patients, for the implementation of patient-oriented and participative approaches to marketing medical services, provides for the active participation of the patient himself in discussing issues of his own health, which can be used to evaluate and qualitatively improve the activities of health organizations. In modern conditions, there are problems in the dental services market due to the lack of modern equipment and the provision of highly qualified quality dental care. The client orientation of medical personnel is a significant indicator of the quality of medical services, the patient's perception of the value of the service and is associated, both with a high level of medical service delivery and the qualification of medical personnel. The lack of managerial and financial autonomy of health-care organizations limits their ability to improve the use of financial resources. Marketing research is mainly used to optimize the activities of non-state health organizations and allows the development of a dental clinic by introducing economically justified forms of medical care and the possibility of improving the provision of medical services, which will contribute to improving dental care for the population.

scholarly journals Opening A New Independent Pharmacy 101

2016 ◽  
Vol 7 (1) ◽  
Author(s):  
Azam Elabed ◽  
Albert Wertheimer ◽  
Sabri Ibrahim
Keyword(s):  
Research Methods ◽  
Marketing Research ◽  
Professional Relationships ◽  
Retail Pharmacy ◽  
Multiple Components ◽  
Start Up ◽  
State Board

Opening an independent pharmacy is a process that involves multiple components. The rationale of this project is to discuss different issues that must be investigated prior to opening a new independency pharmacy. This includes the location, structure of the corporation, start-up cost, picking a wholesaler, fulfilling state board requirements and Philadelphia requirements, having a valid license, making professional relationships, and knowing basic marketing research. Methods used include using the knowledge and expertise from an independent pharmacy owner, visiting pharmacies, and interviewing neighbors for basic marketing research. Many aspects of opening an independent pharmacy differ significantly from a retail pharmacy, as there are various issues within the pharmacy and outside the pharmacy that must be extensively researched prior to opening in order to be successful.   Type: Student Project

scholarly journals Attitude toward smoking: the effect of negative smoking-related pictures

2017 ◽  
Vol 8 (2) ◽  
pp. 317
Author(s):  
Viktorija Grigaliūnaitė ◽  
Lina Pilelienė
Keyword(s):  
Research Methods ◽  
Implicit Association Test ◽  
Marketing Research ◽  
Value Added ◽  
Negative Stimulus ◽  
Association Test ◽  
Implicit Association ◽  
Explicit Attitude ◽  
Traditional Marketing ◽  
Implicit And Explicit

Research background: Endeavouring to develop healthy societies is a primary goal in many countries. As smoking is a major problem of public health, lowering the extent of smoking is one of the conditions for developing a healthy society. Based on the research revealing that the pairing of the product with negative stimuli enhances the possibility of negative reaction to the product as negative stimulus transfers it’s meaning to the product, tobacco packaging was labelled with negative smoking-related pictures illustrating the danger of smoking. Nevertheless, the extent of smoking is still large in many countries. Hence, the effect of negative smoking-related pictures has been the subject of intense debate within the scientific community.Purpose of the article: The aim of this research is to determine the effect of negative smok-ing-related pictures on the both implicit and explicit attitude toward smoking.Methods: For the purpose of determining the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking, Implicit Association Test and ques-tionnaire survey were provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature.Findings & Value added: The theoretical analysis substantiated the influence of attitude toward the product on consumer purchase decisions. Nevertheless, people do not always want to reveal their opinion, hence traditional marketing research methods for measuring explicit attitude are not sufficient as they are often not objective. Therefore, neuromarketing research methods complement traditional marketing research methods by providing more objectivity. Consequently, the Implicit Association Test and traditional questionnaire research are applied for the empirical research, revealing the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking. The recommendations for the usage of negative smoking-related pictures on purpose to influence attitude toward smoking and consumer purchase behaviour are substantiated.

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