A Study on the Validation of Donor Stewardship and its Influence on Sustainable Donation Behavior

2021 ◽  
Vol 20 (3) ◽  
pp. 375-421
Author(s):  
Kyung Sim Cha ◽  
◽  
Hyun Ou Lee ◽  
Dong Sung Kim
Keyword(s):  
Donation Behavior

A TMS Investigation into the Role of rTPJ in Donation Behavior

2013 ◽  
Author(s):  
Chaohui Guo ◽  
Sunhae Sul ◽  
Nora Heinzelmann ◽  
Christian Ruff ◽  
Ernst Fehr
Keyword(s):  
Donation Behavior

scholarly journals Analysis of Influencing Factors of College Students’ Intention to Repeated Blood Donation Based on Structural Equation Modeling

2021 ◽  
Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang
Keyword(s):  
College Students ◽  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Structural Equation ◽  
Blood Donation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Donation Behavior

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.

scholarly journals Explaining Donation Behavior in Medical Crowdfunding in Social Media

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110145
Author(s):  
Zhengwei Huang ◽  
Jing Ouyang ◽  
Xiaohong Huang ◽  
Yanni Yang ◽  
Ling Lin
Keyword(s):  
Social Media ◽  
Interpersonal Relationship ◽  
Elaboration Likelihood ◽  
Perceived Trust ◽  
Likelihood Model ◽  
Social Media Platforms ◽  
Perceived Behavior Control ◽  
Donation Behavior ◽  
Depth Interviews ◽  
Social Media Network

Medical crowdfunding in social media is growing to be a convenient, accessible, and secure manner to cover medical expenses. It differs from traditional donation initiatives and medical crowdfunding on non-social media platforms in that projects are disseminated via social media network and among acquaintances. Through semi-structured in-depth interviews on donation behaviors of 52 respondents, this study uses grounded theory to extract seven main categories that affect medical crowdfunding donation behavior in social media, namely interpersonal relationship, reciprocity of helping, attitude toward donation, perceived behavior control, perceived trust, project information, and characteristics of patients. In the spirit of Elaboration Likelihood Model, we develop a theoretical framework that the seven factors influence donation behavior in medical crowdfunding in social media via a central and a peripheral route.

scholarly journals Request framing moderates the influence of affective images on charitable giving

2018 ◽  
Author(s):  
Alexander Genevsky ◽  
Brian Knutson ◽  
Carolyn Yoon
Keyword(s):  
Positive Affect ◽  
Charitable Giving ◽  
Meta Analysis ◽  
Interactive Effect ◽  
Matching Effect ◽  
Psychological Mechanisms ◽  
Negative Images ◽  
Donation Behavior ◽  
The Impact ◽  
Practical Implications

AbstractFundraising organizations face difficult decisions regarding how to construct solicitations for donations. While these aid requests often include multiple salient features, their interactive effect on donation behavior and the psychological mechanisms that underlie their combined influence remain unclear. In six studies utilizing online and laboratory samples, as well as hypothetical and real incentives, we examine whether and how request framing moderates the impact of positive and negative images on charitable giving. Across all studies and in a single-paper meta-analysis, the influence of affective images on giving was moderated by the valence of request framing, such that affectively matched features most effectively elicited donations. Further, donors’ experienced positive affect could account for this matching effect – even in cases of matched negative features. These findings suggest that organizations can increase the effectiveness of aid requests by focusing on the affective match of request features. This work integrates previously discrepant findings on the impact of affect on donations and holds both conceptual implications for how affect can influence giving and practical implications for organizations seeking to design optimally effective requests for aid.

Laypeople’s Belief of the Influence of Thank-You Gifts on Charitable Giving

2021 ◽  
Author(s):  
Huiqing Huang ◽  
Yuzhuo Zhang ◽  
Jieyu Lv ◽  
Tong Jiang ◽  
Xi Zhang ◽  
...  
Keyword(s):  
Charitable Giving ◽  
Positive Emotions ◽  
Underlying Mechanism ◽  
Prosocial Behaviors ◽  
Mediating Role ◽  
The Gift ◽  
Donation Behavior ◽  
Emotional Value

Abstract. Although offering gifts to encourage prosocial behaviors is a popular daily strategy, its underlying mechanism remains unknown. This study investigated the effect of thank-you gifts on charitable giving in laypeople’s beliefs ( N = 1,293). Study 1 showed that laypeople believe thank-you gifts increase charitable giving. Study 2 found that laypeople believe thank-you gifts increase both charitable giving and positive emotions of donors. Study 3 further showed that laypeople’s anticipation of donors’ emotional gain might play a mediating role in the effect of thank-you gifts on charitable giving. Study S1 found that participants’ donated amounts in the benefit-to-others thank-you gifts condition exceeded other conditions on actual donation behavior. These findings emphasize the emotional value of the gift in laypeople’s beliefs.

A systematic review and meta-analysis of antecedents of blood donation behavior and intentions

2013 ◽  
Vol 96 ◽  
pp. 86-94 ◽  
Author(s):  
Timothy C. Bednall ◽  
Liliana L. Bove ◽  
Ali Cheetham ◽  
Andrea L. Murray
Keyword(s):  
Systematic Review ◽  
Blood Donation ◽  
Meta Analysis ◽  
Donation Behavior
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