scholarly journals Explaining Donation Behavior in Medical Crowdfunding in Social Media

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110145
Author(s):  
Zhengwei Huang ◽  
Jing Ouyang ◽  
Xiaohong Huang ◽  
Yanni Yang ◽  
Ling Lin
Keyword(s):  
Social Media ◽  
Interpersonal Relationship ◽  
Elaboration Likelihood ◽  
Perceived Trust ◽  
Likelihood Model ◽  
Social Media Platforms ◽  
Perceived Behavior Control ◽  
Donation Behavior ◽  
Depth Interviews ◽  
Social Media Network

Medical crowdfunding in social media is growing to be a convenient, accessible, and secure manner to cover medical expenses. It differs from traditional donation initiatives and medical crowdfunding on non-social media platforms in that projects are disseminated via social media network and among acquaintances. Through semi-structured in-depth interviews on donation behaviors of 52 respondents, this study uses grounded theory to extract seven main categories that affect medical crowdfunding donation behavior in social media, namely interpersonal relationship, reciprocity of helping, attitude toward donation, perceived behavior control, perceived trust, project information, and characteristics of patients. In the spirit of Elaboration Likelihood Model, we develop a theoretical framework that the seven factors influence donation behavior in medical crowdfunding in social media via a central and a peripheral route.

scholarly journals Influence of Rose All Day Instagram Sales Promotion Message And Endorsement By Beauty Influencer on Followers Buying Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 215-231
Author(s):  
Jessica Aisyah Larasati ◽  
Daniel Susilo
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sales Promotion ◽  
Elaboration Likelihood ◽  
The Social ◽  
Likelihood Model ◽  
Social Media Platforms ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Promotional Messages

This research was conducted due to the widespread use of social media as a marketing tool in Indonesia. This phenomenon has led to a social media marketing strategy through Instagram, one of the social media platforms used by a local cosmetic company called Rose All Day Cosmetics. This study aimed to determine the effect of the attractiveness of sales promotion messages on Rose All Day Cosmetics' Instagram account and endorsement by beauty influencers on followers' buying intention. The theories used in this research were the Elaboration Likelihood Model, the attractiveness of promotional messages, endorsement, and purchase interest theory. This research was quantitative explanative research through an online survey distributed using the direct message feature on Instagram to 398 respondents previously determined by the Yamane formula. The data obtained were tested with multiple linear regression. The findings indicated that each variable significantly influences the followers' buying intention partially or simultaneously, with a simultaneous effect of as much as 51,3% impact degree. The company must continue to follow the development of influencers, especially in the realm of micro-influencers

Music in Advertisement on Social Media Platforms Towards Malaysian Young Consumers’ Decision Making to Purchase

2021 ◽  
Vol 37 (3) ◽  
pp. 1-17
Author(s):  
Syazwani Mahsal Khan ◽  
◽  
Norsiah Abdul Hamid ◽  
Sabrina Mohd Rashid ◽  
◽  
...  
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Processing ◽  
Structured Interview ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Snowball Sampling ◽  
Young Consumers ◽  
Likelihood Model ◽  
Social Media Platforms

Advertising is a type of paid media in which people can promote their products and services through mainstream or social media platforms. It turns out to be progressively mainstream as more individuals who are dealing with their own businesses and organisations go to publicising as a stage to get their products or services known by their own consumers. The purpose of this study is to explore how information processing of music affects young consumers’ decision making in social media advertisements. The Elaboration Likelihood Model (ELM) is chosen as a framework to explore how information processed from music influences young consumer’s decision making process. The methodology utilised in this study was in-depth interviews with experts based on snowball sampling. The experts comprise of academicians, advertising professionals and musicians. Semi-structured interview questions were applied in this study. Then, thematic analysis uncovers two emerging themes: consumers’ preferences of products and consumers’ motivation on spending. The findings of this study revealed that information processed from music on advertisements, available on social media platforms, can affect young consumer’s decision making to purchase. This study contributed to our understanding that music used in an advertisement, and in this case on social media, can influence young consumers to develop preference towards the advertised product. This is a subtle approach to influence their decision to purchase products in the future. As a result, they are more likely to engage with upcoming product advertisements. Keywords: Social media advertising, information processing, elaboration likelihood model (ELM), music, decision making.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

Social Media and Emotional Well-being: Pursuit of Happiness or Pleasure

2021 ◽  
pp. 1326365X2110037
Author(s):  
D. Guna Graciyal ◽  
Deepa Viswam
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Virtual World ◽  
Mixed Methods Research ◽  
Well Being ◽  
Pursuit Of Happiness ◽  
Social Dysfunction ◽  
Combining Data ◽  
Social Media Platforms ◽  
Depth Interviews

Virtual engagement of lives has been made possible with the advent of social media. Almost 80% of the day are spent virtually on Facebook, Instagram, Twitter, YouTube, Snapchat, etc. Usage of social media to connect to and communicate with the ones we care about is always healthy, termed as social networking. Social dysfunction occurs when the constant communication leads to the point where our real or offline life gets replaced by virtual or online life. There is a slight boundary between social networking and social dysfunction. When social networking is advantageous, social dysfunction affects emotional well-being. When emotional well-being is affected, many users experience a compulsion to dissociate from the real world as they find virtual world, full of fantasy and enjoyment. When the Internet was created, perhaps no one was aware of its potential. More than the convenience for sharing of information it has brought the world so close to crumbling the geographical boundaries. The more people-to-people communication is, the more is the strengthening of relationships, bonds grow stronger with ‘more’ social media platforms. Being on ‘more’ social media platforms has become a benchmark for living amidst the younger generation. Either as an activity of happiness or as an activity of pleasure, users tend to use social media at varying levels. This paper aims to conceptualize the the intricacies of social media in young lives and to discern whether their association is happiness or pleasure activity. The research method of this paper has a mixed-methods research design combining data from structured survey with information outputs from in-depth interviews.

scholarly journals Beyond “I Agree”: Users’ Understanding of Web Site Terms of Service

2020 ◽  
Vol 6 (1) ◽  
pp. 205630511989732
Author(s):  
Eric P. Robinson ◽  
Yicheng Zhu
Keyword(s):  
Social Media ◽  
Web Site ◽  
Service Providers ◽  
Elaboration Likelihood Model ◽  
Legal Rights ◽  
Elaboration Likelihood ◽  
Online Service ◽  
Intended Meaning ◽  
Likelihood Model ◽  
Online Service Providers

Whether they know it or not, the legal rights and responsibilities of users of websites and services, including social media, are defined and controlled by the terms of service of these online service providers. But despite the importance of these provisions, studies have shown that users rarely review terms of service, or think about their meaning. This study took advantage of a major website’s “simplification” of its terms of service to determine whether the changed language increased users’ understanding of the intended meaning of the terms of service. Using the Elaboration Likelihood Model, we evaluate the effectiveness of simplification of terms of service as a method to encourage users’ understanding on these terms.

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

scholarly journals Let's Have a Tweetup: The Case for Using Twitter Professionally

2016 ◽  
Vol 140 (9) ◽  
pp. 956-957 ◽  
Author(s):  
Maren Y. Fuller ◽  
Timothy Craig Allen
Keyword(s):  
Social Media ◽  
Real Time ◽  
San Francisco ◽  
Media Use ◽  
Patient Privacy ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Network

Social media use is very common and can be an effective way for professionals to discuss information and interact with colleagues. Twitter (Twitter, Inc, San Francisco, California) is a social media network where posts, termed tweets, are limited to 140 characters. Professional use of Twitter is ideal for physicians interested in both networking and education and is optimally used to facilitate in-person networking. Live-tweeting (posting real-time reactions to events) at professional meetings is also a popular and highly successful use of Twitter. Physicians report patient privacy as the top concern preventing use of social media for professional reasons, and although generally social media use is safe, it is essential to understand how to protect patient confidentially. Other social media platforms with potential for professional use include Facebook (Facebook, Inc, Menlo Park, California), Instagram (Facebook, Inc), YouTube (YouTube, LLC, San Bruno, California), and Periscope (Twitter, Inc). With Twitter and other social media options, now is the time for pathologists to increase our visibility on social media and worldwide.

scholarly journals Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns

2022 ◽  
pp. 110-122
Author(s):  
Yi Xuan Ong ◽  
Tao Sun ◽  
Naoya Ito
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Destination Image ◽  
Destination Marketing ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Parasocial Relationship ◽  
Likelihood Model ◽  
Shed Light

AbstractThe power of social media influencers (SMIs) as effective endorsers for destinations and tourism products have been widely acknowledged. Despite being characterised as content generators by prior research, little has been done to examine how consumers perceive content produced by SMI, a key component of destination marketing campaigns. Moreover, parasocial relationship between SMI and the follower has been proven to enhance the persuasive impact of SMIs. Hence, this study aims to shed light on how consumers would assess the SMI and the content the SMI produced, as well as the effect of parasocial relationship on processing SMI destination marketing campaigns. Findings (N = 501) have highlighted that argument quality of SMI content has a stronger direct impact on campaign attitude, destination image and travel intention, as compared to source credibility. With the application of the Elaboration Likelihood Model (ELM) as a framework, this study illuminates consumers’ interaction with the SMI destination marketing campaign and extends prior studies in understanding the importance of SMI content and parasocial relationship as a significant tool for future destination marketing.

scholarly journals Social Media Network Attacks and their Preventive Mechanisms: A Review

2021 ◽  
Author(s):  
Emmanuel Etuh ◽  
Francis S. Bakpo ◽  
Eneh A.H
Keyword(s):  
Social Media ◽  
Cyber Attacks ◽  
Common Interest ◽  
Security Measures ◽  
Detection Mechanism ◽  
Social Media Networks ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Network

We live in a virtual world where actual lifestyles are replicated. The growing reliance on the use of social media networks worldwide has resulted in great concern for information security. One of the factors popularizing the social media platforms is how they connect people worldwide to interact, share content, and engage in mutual interactions of common interest that cut across geographical boundaries. Behind all these incredible gains are digital crime equivalence that threatens the physical socialization. Criminal minded elements and hackers are exploiting social media platforms (SMP) for many nefarious activities to harm others. As detection tools are developed to control these crimes so also hackers’ tactics and techniques are constantly evolving. Hackers are constantly developing new attacking tools and hacking strategies to gain malicious access to systems and attack social media network thereby making it difficult for security administrators and organizations to develop and implement the proper policies and procedures necessary to prevent the hackers’ attacks. The increase in cyber-attacks on the social media platforms calls for urgent and more intelligent security measures to enhance the effectiveness of social media platforms. This paper explores the mode and tactics of hackers’ mode of attacks on social media and ways of preventing their activities against users to ensure secure social cyberspace and enhance virtual socialization. Social media platforms are briefly categorized, the various types of attacks are also highlighted with current state-of-the-art preventive mechanisms to overcome the attacks as proposed in research works, finally, social media intrusion detection mechanism is suggested as a second line of defense to combat cybercrime on social media networks.

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